MSc Digital Marketing with Data Analytics with Professional Practice

London - UK

 

INTAKE: Jan & Sept

Program Overview

The MSc Digital Marketing with Data Analytics program at Coventry University focuses on developing students' expertise in the areas of digital marketing and data analytics.

  1. Digital Marketing Fundamentals: Understanding the core concepts, principles, and tools of digital marketing.

  2. Consumer Behavior in the Digital Age: Analyzing consumer behavior and how it influences digital marketing strategies.

  3. Social Media Marketing: Exploring social media platforms and their role in digital marketing campaigns.

  4. Search Engine Optimization (SEO) and Search Engine Marketing (SEM): Learning techniques to improve website visibility and drive traffic.

  5. Content Marketing: Creating and managing compelling content to engage target audiences.

  6. Data Analytics for Marketing: Utilizing data analytics tools and techniques to extract valuable insights for marketing decision-making.

  7. Web Analytics: Analyzing website data to optimize user experience and marketing performance.

  8. Email Marketing: Designing effective email marketing campaigns and measuring their success.

  9. Mobile Marketing: Understanding the importance of mobile devices in digital marketing strategies.

  10. E-commerce Strategies: Developing strategies for online sales and conversion optimization.

  11. Digital Marketing Campaign Planning: Designing and implementing digital marketing campaigns from start to finish.

  12. Professional Practice: Undertaking a placement or consultancy project with industry partners to gain practical experience.

Pollster Education

Location

London - UK

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 21250

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 60% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 88, with at least 19 in Listening, Reading, Speaking, and Writing.
    • PTE Academic: A minimum overall score of 65 with no individual score below 59.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Coventry University offers a range of scholarships and bursaries to the international students, based on academic merit and financial need. 

  1. Future Global Leaders Scholarship: This scholarship is available for undergraduate and postgraduate students and covers up to 50% of the tuition fees. It is awarded based on academic excellence, extracurricular activities, and leadership skills.
  2. Sports Scholarships: Coventry University offers sports scholarships to students who excel in their chosen sport. The scholarship covers financial support, coaching, and access to university sports facilities.
  3. Commonwealth Shared Scholarship Scheme: This scholarship is available for postgraduate students from developing Commonwealth countries who wish to study in the UK. It covers tuition fees, living expenses, and airfare.
  4. GREAT Scholarships: Coventry University is a partner of the GREAT Scholarship Scheme, which offers scholarships to students from selected countries. The scholarship covers up to £10,000 of tuition fees.
  5. Coventry University Academic Performance Scholarship: This scholarship is available for postgraduate students and offers a discount of up to £2,000 on the tuition fees for students who achieve a high academic performance.
  6. Coventry University Alumni Discount: Coventry University offers a 15% discount on the tuition fees for international students who have previously studied at the university.

It is important to note that eligibility criteria, application deadlines, and award amounts vary for each scholarship.

Graduates of the MSc Digital Marketing with Data Analytics (with Professional Practice) program have a wide range of exciting career opportunities in the fast-paced digital marketing industry.

  1. Digital Marketing Manager: Leading digital marketing campaigns and strategies for businesses and organizations.

  2. Data Analyst: Analyzing marketing data to optimize campaigns and improve return on investment (ROI).

  3. Social Media Manager: Managing social media platforms and engaging with the target audience.

  4. SEO/SEM Specialist: Improving website rankings on search engines and managing online advertising campaigns.

  5. Content Marketing Manager: Creating and managing content strategies to attract and retain customers.

  6. Web Analytics Specialist: Analyzing website data to improve user experience and conversion rates.

  7. Email Marketing Specialist: Designing and executing email marketing campaigns to nurture leads and drive sales.

  8. E-commerce Manager: Managing online sales platforms and optimizing the customer journey.

  9. Digital Marketing Consultant: Providing expert advice and strategies to businesses seeking to enhance their online presence.

  10. Data-driven Marketing Strategist: Developing data-driven marketing strategies based on insights from data analytics.

  11. Marketing Automation Specialist: Implementing marketing automation tools to streamline campaigns and processes.

  12. Business Intelligence Analyst: Utilizing data analytics to support business decision-making and strategy development.


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