MSc Human Resource Management (Top Up)
The MSc Human Resource Management (Top-Up) program at the University of Gloucestershire...
Park, Cheltenham
INTAKE: September
The BA (Hons) Creative Advertising degree at the University of Gloucestershire provides students with a robust foundation in advertising principles, creative strategies, and industry practices. The curriculum is structured to foster creativity, critical thinking, and professional skills, preparing students for various roles within the advertising sector.
Curriculum: The curriculum covers a range of subjects essential for a career in advertising, including consumer behavior, advertising theory, digital marketing, and media planning. Students engage in both individual and group projects, allowing them to develop a diverse skill set. The program emphasizes the importance of understanding consumer psychology and the impact of advertising on different demographics.
Research Focus: The University of Gloucestershire is committed to research that informs teaching and enhances industry practices. While specific research initiatives related to Creative Advertising are not detailed, the university's broader research activities contribute to a deeper understanding of advertising trends and consumer behavior, which are integrated into the curriculum.
Industry Engagement: The program boasts strong links with industry professionals and organizations, providing students with opportunities to work on live briefs and gain real-world experience. Collaborations with advertising agencies and brands ensure that students are exposed to current industry practices and challenges. Additionally, the university's Creative Industries Lab serves as a platform for students to showcase their work and engage with industry partners.
Global Perspective: The BA (Hons) Creative Advertising degree offers students a global perspective by incorporating international case studies and encouraging an understanding of global advertising trends. The university's participation in international programs and partnerships provides students with opportunities to broaden their horizons and understand advertising in a global context.
Park, Cheltenham
IELTS 6
£ 15450
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
The University of Gloucestershire offers a range of scholarships designed to support international students in their academic journey. These scholarships are aimed at making education more accessible and affordable, allowing students to focus on their studies and enjoy their time in the UK without financial stress. The university provides several merit-based, need-based, and country-specific scholarships to help ease the cost of tuition fees for international students.
International Scholarships: The University of Gloucestershire offers International Scholarships for students coming from various countries across the globe. These scholarships typically range from £1,000 to £3,000 per year, based on academic achievement and the chosen course of study. The scholarship is automatically awarded to eligible students upon acceptance of their offer to study at the university. These awards are designed to make studying in the UK more affordable and are available for both undergraduate and postgraduate international students.
Excellence Scholarships: For international students who demonstrate outstanding academic performance, the University of Gloucestershire offers Excellence Scholarships. These scholarships are awarded to students who have achieved exceptional academic results in their previous studies. The Excellence Scholarship can be worth up to £3,000 and is designed to recognize and support high-achieving students who show great potential in their chosen field of study.
Country-Specific Scholarships: In addition to general international scholarships, the University of Gloucestershire offers country-specific scholarships to students from certain regions. These scholarships are tailored to students from specific countries, helping to promote international diversity at the university. The scholarships vary in amount, eligibility criteria, and application processes.
Graduates of the BA (Hons) Creative Advertising program from the University of Gloucestershire are well-prepared to enter a wide array of roles in the advertising and marketing industries. The skills and experiences gained throughout the course enable students to work in a variety of professional settings, including advertising agencies, media companies, and corporate marketing departments.
Creative Director: One of the most sought-after roles for graduates is that of a Creative Director. In this role, individuals oversee the creative process and conceptual development of advertising campaigns. They lead a team of designers, writers, and strategists to produce innovative and effective advertising materials.
Copywriter: Graduates can pursue careers as copywriters, where they write compelling text for advertisements, websites, and other marketing materials. Copywriting is a core component of creative advertising, requiring strong writing skills and a deep understanding of consumer psychology.
Art Director: Art Directors are responsible for the visual elements of advertising campaigns. They collaborate closely with creative teams to develop the visual concept, ensuring the artwork aligns with the campaign’s objectives. This role involves a strong understanding of design principles and visual storytelling.
Digital Marketing Specialist: With the rise of digital advertising, many graduates of the BA (Hons) Creative Advertising program transition into roles as digital marketing specialists. They manage online marketing campaigns, social media accounts, and web content, helping brands reach audiences across various digital platforms.
Media Planner/Buyer: In this role, graduates work with advertising agencies or brands to plan and purchase media space. They analyze target audiences and identify the best platforms for advertisements, ensuring campaigns are seen by the right people at the right time.
Brand Strategist: Brand strategists are responsible for developing long-term strategies that enhance a brand's image and market position. This role involves conducting market research, identifying target demographics, and creating campaigns that resonate with consumers.
Public Relations Specialist: Graduates can also pursue careers in public relations, helping brands manage their public image and relationships with media outlets. PR specialists often work with clients to craft their messaging and handle crisis communications.
Account Manager: An account manager serves as a liaison between clients and the creative team. They ensure the client’s vision is met while overseeing project timelines, budgets, and overall campaign execution.
Social Media Manager: Given the increasing importance of social media in advertising, many graduates choose to specialize in social media management. Social media managers create content, engage with followers, and monitor campaign performance across various platforms.
Entrepreneur: For those with an entrepreneurial spirit, the creative advertising degree provides the tools necessary to start their own advertising agency or marketing consultancy. Many graduates go on to launch their own businesses, offering advertising, branding, and marketing services to clients.