MBA Global (Marketing Intelligence and Big Data) with Placement

Postgraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.

English language proficiency:

• IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.0.
• TOEFL: A minimum overall score of 88.
• PTE Academic: A minimum overall score of 70.
• Some postgraduate programs may have specific subject prerequisites or additional requirements.

The University of Gloucestershire offers a range of scholarships designed to support international students in their academic journey. These scholarships are aimed at making education more accessible and affordable, allowing students to focus on their studies and enjoy their time in the UK without financial stress. The university provides several merit-based, need-based, and country-specific scholarships to help ease the cost of tuition fees for international students.

International Scholarships: The University of Gloucestershire offers International Scholarships for students coming from various countries across the globe. These scholarships typically range from £1,000 to £3,000 per year, based on academic achievement and the chosen course of study. The scholarship is automatically awarded to eligible students upon acceptance of their offer to study at the university. These awards are designed to make studying in the UK more affordable and are available for both undergraduate and postgraduate international students.

Excellence Scholarships: For international students who demonstrate outstanding academic performance, the University of Gloucestershire offers Excellence Scholarships. These scholarships are awarded to students who have achieved exceptional academic results in their previous studies. The Excellence Scholarship can be worth up to £3,000 and is designed to recognize and support high-achieving students who show great potential in their chosen field of study.

Country-Specific Scholarships: In addition to general international scholarships, the University of Gloucestershire offers country-specific scholarships to students from certain regions. These scholarships are tailored to students from specific countries, helping to promote international diversity at the university. The scholarships vary in amount, eligibility criteria, and application processes.

Postgraduate Scholarships: The university also offers specific scholarships for postgraduate international students. These awards range in value and are designed to encourage students to pursue further studies in fields such as business, education, media, and healthcare. Postgraduate scholarships are awarded based on academic merit and, in some cases, professional experience or research potential.

Graduating with an MBA in Marketing Intelligence and Big Data from the University of Gloucestershire opens up a wide range of career opportunities in various sectors, as businesses increasingly rely on data-driven insights for decision-making and strategy formulation. The program provides graduates with a unique blend of business acumen, leadership skills, and technical expertise in data analysis, making them highly attractive to employers worldwide.

Marketing Data Analyst: As a Marketing Data Analyst, graduates can work with businesses to collect, interpret, and analyze customer data to shape marketing strategies. Using tools such as Google Analytics, CRM software, and big data platforms, these professionals help businesses understand consumer behavior and preferences, enabling targeted campaigns and improved ROI.

Digital Marketing Strategist: Digital Marketing Strategists use data-driven insights to develop and implement marketing campaigns across various digital platforms. With a deep understanding of big data and consumer behavior analysis, graduates can lead digital marketing efforts, targeting specific customer segments to boost brand awareness, engagement, and conversions.

Big Data Analyst/Scientist: With expertise in big data analytics, graduates can work as Data Scientists, helping businesses leverage large data sets to uncover trends, predict outcomes, and make informed decisions. They utilize advanced data analysis techniques, machine learning models, and statistical tools to offer actionable insights that drive business innovation and efficiency.

Business Intelligence Consultant: Business Intelligence (BI) Consultants help organizations gather, analyze, and interpret data from various sources to improve business performance. Armed with knowledge of big data and marketing intelligence, graduates can guide companies in selecting the right BI tools, designing data-driven solutions, and creating reports for stakeholders.

Global Marketing Manager: Graduates with an MBA Global focus are well-positioned for roles like Global Marketing Manager, where they oversee marketing strategies for multinational companies. They work on integrating marketing intelligence with global trends, consumer insights, and digital marketing tools to drive growth and expansion in international markets.

E-commerce Manager: E-commerce Managers leverage their knowledge of data analytics and digital marketing to optimize online sales platforms. Graduates can analyze web traffic, user behavior, and sales data to design strategies that improve user experience, increase conversion rates, and drive online sales.

Data-driven Business Consultant: With a solid foundation in both business management and data analytics, graduates can pursue careers as Business Consultants specializing in data-driven decision-making. They advise organizations on how to integrate big data analytics into their business processes to improve performance and profitability.

Chief Marketing Officer (CMO): For those with significant industry experience, an MBA in Marketing Intelligence and Big Data positions graduates to move into top executive roles such as Chief Marketing Officer (CMO). CMOs oversee all marketing activities, guiding the organization’s strategy based on data-driven insights to enhance brand positioning, customer retention, and market expansion.

Entrepreneur or Start-up Founder: Armed with advanced business knowledge and expertise in marketing intelligence and data analysis, graduates may also choose to become entrepreneurs. By leveraging their skills in big data, they can launch innovative startups that address market gaps, particularly in tech, digital marketing, or data analytics.

Data Privacy and Ethics Consultant: With increasing concerns around data privacy and security, graduates can also pursue roles focused on the ethical handling of big data. As Data Privacy Consultants, they ensure companies comply with regulations such as GDPR while helping them implement best practices in data management.