MSc Human Resource Management (Top Up)
The MSc Human Resource Management (Top-Up) program at the University of Gloucestershire...
MBA Global (Marketing Intelligence and Big Data)
Oxstalls, Gloucester
INTAKE: Jan & Sept
Program Overview
The MBA Global (Marketing Intelligence and Big Data) is a comprehensive, postgraduate-level program that blends traditional management principles with modern analytical tools. It is tailored for professionals who aspire to lead marketing initiatives with a strategic edge driven by data and insights. The program emphasizes global business strategies, leadership development, and digital transformation. Students are encouraged to critically evaluate marketing trends, consumer behavior, and technological advancements to build innovative solutions that align with international business goals.
Curriculum: The curriculum is structured to foster a deep understanding of marketing intelligence, data analytics, and strategic decision-making. Core modules include Strategic Marketing Management, Big Data and Business Analytics, Global Leadership, Digital Marketing Strategies, and Marketing Research and Consumer Insight. A capstone project or dissertation enables students to apply theoretical knowledge to real-world business challenges, often involving live company data or consultancy-based assignments. The flexible learning approach—blending lectures, seminars, workshops, and case studies—ensures both academic rigor and practical relevance.
Research Focus: Research at the University of Gloucestershire is deeply integrated into its postgraduate programs, with a strong emphasis on applied research that addresses real business challenges. The MBA program supports inquiry into emerging areas such as artificial intelligence in marketing, consumer data privacy, ethical data usage, and predictive analytics. Students benefit from access to the university's Business School Research Centre, which collaborates with international academics and industry partners to explore trends shaping the future of marketing and big data.
Industry Engagement: A hallmark of the MBA Global program is its robust engagement with industry. The university maintains partnerships with leading businesses and marketing firms, offering students numerous opportunities for networking, internships, guest lectures, and consultancy projects. These interactions allow students to gain first-hand insights into marketing analytics, CRM systems, performance metrics, and campaign management using real-world data sets. This industry exposure not only enriches learning but also enhances employability and strategic thinking.
Global Perspective: With a truly international student body and faculty, the program offers a diverse and multicultural learning experience. The curriculum is designed to reflect global trends, and case studies often feature multinational corporations and international market scenarios. The program encourages collaboration, cross-cultural communication, and ethical leadership, preparing graduates to thrive in global marketing roles. Additionally, the university offers international study opportunities and overseas projects that broaden students' horizons and professional networks.
Location
Oxstalls, Gloucester
Score
IELTS 6.5
Tuition Fee
£ 17800
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
English language proficiency:
- IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.0.
- TOEFL: A minimum overall score of 88.
- PTE Academic: A minimum overall score of 70.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
The University of Gloucestershire offers a range of scholarships designed to support international students in their academic journey. These scholarships are aimed at making education more accessible and affordable, allowing students to focus on their studies and enjoy their time in the UK without financial stress. The university provides several merit-based, need-based, and country-specific scholarships to help ease the cost of tuition fees for international students.
International Scholarships: The University of Gloucestershire offers International Scholarships for students coming from various countries across the globe. These scholarships typically range from £1,000 to £3,000 per year, based on academic achievement and the chosen course of study. The scholarship is automatically awarded to eligible students upon acceptance of their offer to study at the university. These awards are designed to make studying in the UK more affordable and are available for both undergraduate and postgraduate international students.
Excellence Scholarships: For international students who demonstrate outstanding academic performance, the University of Gloucestershire offers Excellence Scholarships. These scholarships are awarded to students who have achieved exceptional academic results in their previous studies. The Excellence Scholarship can be worth up to £3,000 and is designed to recognize and support high-achieving students who show great potential in their chosen field of study.
Country-Specific Scholarships: In addition to general international scholarships, the University of Gloucestershire offers country-specific scholarships to students from certain regions. These scholarships are tailored to students from specific countries, helping to promote international diversity at the university. The scholarships vary in amount, eligibility criteria, and application processes.
Postgraduate Scholarships: The university also offers specific scholarships for postgraduate international students. These awards range in value and are designed to encourage students to pursue further studies in fields such as business, education, media, and healthcare. Postgraduate scholarships are awarded based on academic merit and, in some cases, professional experience or research potential.
The MBA Global (Marketing Intelligence and Big Data) program is designed to create highly skilled professionals capable of handling the complexities of modern business environments. Graduates of this program are prepared to step into senior management roles across various industries. The program focuses on developing expertise in data analysis, consumer insights, and digital marketing, making graduates highly sought after by employers worldwide.
Marketing Director / Head of Marketing: Graduates can take on leadership roles within marketing departments, overseeing the creation and implementation of marketing strategies. In this role, they apply their understanding of marketing intelligence and data analysis to make informed decisions that drive business growth and brand awareness. They may lead digital transformation initiatives, spearheading campaigns that utilize big data and AI to target and engage customers effectively.
Data Analyst / Marketing Data Scientist: The ability to extract insights from large datasets is a critical skill in today's business world. Graduates with strong data analysis skills are well-positioned for roles as Data Analysts or Marketing Data Scientists. These professionals use statistical tools, machine learning models, and predictive analytics to help companies optimize marketing efforts, understand customer behavior, and forecast trends. This role is particularly important in businesses that rely heavily on data-driven decision-making.
Digital Marketing Manager: As companies continue to invest in their online presence, digital marketing professionals with expertise in big data and marketing intelligence are in high demand. An MBA Global graduate can lead digital marketing strategies, utilizing big data tools to personalize customer interactions, improve targeting, and track ROI. A Digital Marketing Manager may oversee social media campaigns, SEO/SEM strategies, content marketing, and email marketing programs.
Brand Manager / Brand Strategist: With their expertise in consumer behavior, data insights, and strategic marketing, graduates can pursue careers as Brand Managers or Brand Strategists. In these roles, they analyze market data, track brand performance, and create long-term strategies to strengthen the brand’s positioning. Brand Managers work closely with creative and research teams to ensure that marketing campaigns align with consumer expectations and business goals.
Market Research Analyst: Market Research Analysts gather and analyze data about consumers, competitors, and market conditions to inform business decisions. Graduates of the MBA Global (Marketing Intelligence and Big Data) program can excel in this career, using big data tools and techniques to deliver actionable insights that help companies understand trends, customer preferences, and the competitive landscape.
Business Intelligence (BI) Analyst: BI Analysts focus on interpreting complex data and using it to guide business strategies. Graduates can specialize in Business Intelligence, helping organizations convert raw data into meaningful reports and dashboards. This role requires a deep understanding of data visualization, analytical tools, and how to leverage insights for business development.
Consultant in Marketing and Data Analytics: Another career path for graduates is working as a consultant in marketing, marketing intelligence, or data analytics. Consultants use their expertise to advise companies on data-driven strategies, helping them optimize marketing campaigns, improve customer targeting, and refine their digital marketing strategies. Consulting roles often involve working with multiple clients, which offers varied and challenging work experiences.
E-commerce Manager: As e-commerce continues to grow globally, many businesses are looking for professionals who can lead their online sales and marketing efforts. An MBA Global (Marketing Intelligence and Big Data) graduate is well-equipped to manage e-commerce platforms, optimizing the user experience and employing marketing intelligence to boost sales, improve conversion rates, and enhance customer retention.
