MSc Human Resource Management (Top Up)
The MSc Human Resource Management (Top-Up) program at the University of Gloucestershire...
MSc in Marketing
Oxstalls, Gloucester
INTAKE: Jan & Sept
Program Overview
The MSc in Marketing at the University of Gloucestershire is a comprehensive postgraduate program that provides students with the advanced knowledge and skills needed to excel in the competitive and ever-changing world of marketing. This program is ideal for those seeking to pursue careers in marketing, advertising, or related fields. It focuses on the strategic aspects of marketing, helping students develop a critical understanding of consumer behavior, brand management, digital marketing, and marketing analytics. With a mix of theoretical foundations and practical application, the MSc in Marketing prepares graduates to take on leadership roles in a variety of industries.
Curriculum: The curriculum of the MSc in Marketing is designed to provide students with a deep understanding of contemporary marketing practices and concepts. Key modules within the program include Strategic Marketing, Consumer Behavior, Digital Marketing, Marketing Communications, and Marketing Analytics. The program also offers elective modules that allow students to specialize in areas such as brand management, international marketing, and digital media strategies. Students benefit from a hands-on learning experience, working on real-world marketing projects, case studies, and live industry briefs. The curriculum is constantly updated to reflect the latest trends and technological advances in the marketing field, ensuring that graduates are equipped with the most relevant and up-to-date knowledge.
Research Focus: Research at the University of Gloucestershire plays a significant role in shaping the academic experience of students in the MSc in Marketing program. The university emphasizes applied research that tackles real-world challenges in the marketing and business sectors. Faculty members engage in cutting-edge research across a variety of marketing disciplines, including consumer behavior, digital marketing, and marketing strategy. Students are encouraged to participate in research projects, providing them with opportunities to develop their own research skills and contribute to the academic community. The university’s focus on practical, real-world research ensures that students gain valuable insights that can be applied in their future careers.
Industry Engagement: The University of Gloucestershire places a strong emphasis on industry engagement throughout the MSc in Marketing program. The university’s established links with global businesses, marketing agencies, and industry professionals provide students with access to valuable networking opportunities, internships, and live projects. These partnerships allow students to work on real-world marketing campaigns and gain first-hand experience of the challenges faced by businesses in the marketing landscape. Industry experts are regularly invited to deliver guest lectures, workshops, and seminars, offering students the chance to learn from experienced professionals in the field. This focus on industry collaboration ensures that students develop practical skills and gain a competitive edge in the job market.
Global Perspective: The MSc in Marketing at the University of Gloucestershire offers students a global perspective, preparing them to succeed in an increasingly interconnected and diverse world. The program attracts students from various countries, creating a rich and culturally diverse learning environment. The university’s international focus is reflected in its curriculum, which includes modules that explore global marketing trends, international business, and cross-cultural consumer behavior. Students are encouraged to think globally and consider the impact of global markets, digital transformation, and cultural diversity on marketing strategies. This global perspective helps students develop the skills and knowledge necessary to work in international markets and across different industries.
Location
Oxstalls, Gloucester
Score
IELTS 6.5
Tuition Fee
£ 17100
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
English language proficiency:
- IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.0.
- TOEFL: A minimum overall score of 88.
- PTE Academic: A minimum overall score of 70.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
The University of Gloucestershire offers a range of scholarships designed to support international students in their academic journey. These scholarships are aimed at making education more accessible and affordable, allowing students to focus on their studies and enjoy their time in the UK without financial stress. The university provides several merit-based, need-based, and country-specific scholarships to help ease the cost of tuition fees for international students.
International Scholarships: The University of Gloucestershire offers International Scholarships for students coming from various countries across the globe. These scholarships typically range from £1,000 to £3,000 per year, based on academic achievement and the chosen course of study. The scholarship is automatically awarded to eligible students upon acceptance of their offer to study at the university. These awards are designed to make studying in the UK more affordable and are available for both undergraduate and postgraduate international students.
Excellence Scholarships: For international students who demonstrate outstanding academic performance, the University of Gloucestershire offers Excellence Scholarships. These scholarships are awarded to students who have achieved exceptional academic results in their previous studies. The Excellence Scholarship can be worth up to £3,000 and is designed to recognize and support high-achieving students who show great potential in their chosen field of study.
Country-Specific Scholarships: In addition to general international scholarships, the University of Gloucestershire offers country-specific scholarships to students from certain regions. These scholarships are tailored to students from specific countries, helping to promote international diversity at the university. The scholarships vary in amount, eligibility criteria, and application processes.
Postgraduate Scholarships: The university also offers specific scholarships for postgraduate international students. These awards range in value and are designed to encourage students to pursue further studies in fields such as business, education, media, and healthcare. Postgraduate scholarships are awarded based on academic merit and, in some cases, professional experience or research potential.
The MSc in Marketing at the University of Gloucestershire offers a comprehensive education that combines both theoretical knowledge and practical experience. Graduates of this program are well-equipped to pursue a wide range of marketing careers, ranging from strategic roles in major corporations to positions in innovative marketing agencies. The program's curriculum focuses on the latest trends in digital marketing, consumer behavior, branding, and marketing analytics, which are essential skills in today’s fast-paced business environment.
Marketing Manager: Marketing managers oversee the planning, development, and execution of marketing strategies for businesses. With a strong understanding of consumer behavior, market research, and digital marketing techniques, graduates can take on managerial roles to guide organizations in achieving their marketing goals.
Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and maintaining a brand’s identity in the market. This includes creating marketing strategies, managing brand campaigns, and ensuring that the brand’s message resonates with the target audience.
Digital Marketing Specialist: As digital marketing continues to dominate the marketing industry, many MSc in Marketing graduates opt to specialize in areas like SEO, social media marketing, pay-per-click advertising, email marketing, and content creation. Digital marketing specialists help businesses optimize their online presence and reach their audience through various digital channels.
Market Research Analyst: Market research analysts collect and analyze data to help companies understand market trends, consumer preferences, and competitive landscapes. Graduates can work in research agencies or in-house for businesses, using data to provide actionable insights and support marketing strategies.
Marketing Consultant: With a solid foundation in marketing theory and practice, graduates may choose to become marketing consultants, providing expert advice to companies looking to improve their marketing strategies. Consultants may work independently or with consulting firms, offering solutions that drive growth and profitability.
Public Relations Manager: Public relations (PR) managers work to maintain and enhance the public image of their organization or clients. Graduates can pursue roles in PR agencies, corporations, or governmental organizations, helping brands communicate effectively with the public and media.
Advertising Executive: Graduates with an MSc in Marketing can enter the advertising industry, developing creative campaigns for clients across multiple channels, including print, television, and digital media. Advertising executives need to stay current on trends and consumer preferences to design impactful campaigns.
Content Marketing Strategist: As content marketing continues to grow, content strategists are in high demand. These professionals are responsible for creating, curating, and promoting content that attracts and engages consumers. Graduates of the MSc in Marketing program can help businesses develop a strong content strategy that supports brand messaging and customer engagement.
E-commerce Manager: E-commerce managers oversee online sales platforms and digital sales strategies for businesses. This role involves managing product listings, overseeing digital campaigns, and ensuring that e-commerce platforms run smoothly to meet customer expectations and sales targets.
Social Media Manager: As social media continues to play a vital role in marketing strategies, graduates can pursue careers as social media managers, where they are responsible for creating and executing social media marketing campaigns, managing brand presence, and engaging with customers online.
Sales and Marketing Director: Sales and marketing directors oversee the integration of sales strategies with marketing campaigns. With expertise in both areas, graduates can take on high-level roles, leading teams and developing strategic initiatives to drive company growth.
Entrepreneur / Start-up Founder: For those with an entrepreneurial spirit, the MSc in Marketing provides the knowledge and skills needed to start a marketing-focused business or consultancy. Graduates can apply their learning to launch their own ventures, providing marketing services or creating innovative products.
