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BA (Hons) Advertising, Marketing Communications and Public Relations
Holloway
INTAKE: Jan & Sept
Program Overview
The BA (Hons) in Advertising, Marketing Communications and Public Relations at London Metropolitan University offers a comprehensive and career-focused program for individuals aspiring to work in the dynamic world of strategic communication. The course is designed to equip students with a deep understanding of the theoretical principles and practical skills essential for creating and executing effective communication campaigns. Located in London, a global hub for the creative industries, the program provides a stimulating learning environment with numerous opportunities for real-world experience. The curriculum emphasizes strategic thinking, creative problem-solving, and the effective use of various media channels to engage diverse audiences. The university's commitment to industry engagement is reflected in its strong links with the communications sector, providing students with valuable networking opportunities and exposure to current industry practices.
Curriculum: The curriculum of the BA (Hons) Advertising, Marketing Communications and Public Relations program at London Metropolitan University provides a broad and in-depth exploration of the field. Students typically begin with foundational modules introducing them to the core principles of marketing, public relations, and media studies. As they progress, the course delves into more specialized areas, including consumer insights, contemporary advertising theory, consumer PR and media relations, and the practice of consultancy. The curriculum often includes modules on digital marketing and social media, recognizing the increasing importance of these platforms in modern communications. Students also have the opportunity to develop practical skills in areas such as copywriting, brand management, and the use of various communication tools. The program may incorporate project-based learning and the opportunity to work on live briefs, allowing students to apply their knowledge in real-world scenarios and build a portfolio of work.
Research Focus: While the BA (Hons) Advertising, Marketing Communications and Public Relations program is primarily focused on developing practical skills for industry, it also incorporates a research component. Students are encouraged to develop critical thinking and analytical skills, enabling them to analyze industry trends, evaluate the effectiveness of communication campaigns, and conduct research on target audiences. They may undertake research-based assignments and projects throughout the course, and in their final year, students typically complete a dissertation or a substantial project. This allows them to conduct in-depth research on a topic of their choice within the field of advertising, marketing communications, or public relations. The research focus of the program helps students develop the ability to gather and analyze information, synthesize findings, and present their conclusions in a clear and compelling manner, skills that are highly valued in the communications industry.
Industry Engagement: Industry engagement is a key feature of the BA (Hons) Advertising, Marketing Communications and Public Relations program at London Metropolitan University. The university has strong links with the advertising, marketing, and public relations industries in London, providing students with a wealth of opportunities for industry interaction. The program may feature guest lectures and workshops delivered by industry professionals, giving students insights into current industry practices and trends. Students may also have the opportunity to work on live briefs set by real-world clients, allowing them to gain practical experience in developing and executing communication campaigns. Furthermore, the program may offer the option of a work placement year, where students can gain valuable professional experience in an advertising agency, a marketing department, or a public relations firm. These industry connections and work placement opportunities significantly enhance students' employability upon graduation.
Global Perspective: The BA (Hons) Advertising, Marketing Communications and Public Relations program adopts a global perspective to prepare students for the increasingly international nature of the communications industry. The curriculum may explore global marketing trends, cross-cultural communication, and the challenges of developing communication campaigns for a global audience. Students may have the opportunity to study case studies of international advertising campaigns and public relations strategies. The diverse student body at London Metropolitan University also contributes to a global learning environment, where students from different cultural backgrounds can share their perspectives on global communication issues. Additionally, the program may offer opportunities for students to study abroad, providing them with an international experience and a broader understanding of the global communications landscape. This global perspective is essential for graduates who may work for multinational corporations, international organizations, or in a globalized communication environment.
Location
Holloway
Score
IELTS 6
Tuition Fee
£ 17600
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 72.
- PTE Academic: A minimum overall score of 59.
- Some programs may have specific subject prerequisites or additional requirements.
London Metropolitan University offers a variety of scholarships and financial support options designed to assist international students with the cost of tuition fees and living expenses while studying in the UK. These scholarships aim to support talented students, regardless of their financial background, and encourage diversity in the university’s student body.
International Scholarship: London Metropolitan University provides an International Scholarship for non-UK students who are enrolled in full-time undergraduate or postgraduate programs. This scholarship is designed to help reduce the cost of tuition fees and make studying at the university more affordable. The scholarship amount varies depending on the program and student eligibility, typically covering a partial reduction of tuition fees. The scholarship is awarded based on academic merit, and students are assessed upon application for the program.
Regional Scholarships: To encourage students from diverse regions to study at London Metropolitan University, the university offers Regional Scholarships. These scholarships are designed to attract students from specific countries or regions, including Asia, Africa, and the Middle East. The scholarships are often based on merit and financial need and offer varying amounts of financial assistance to help cover the costs of tuition fees.
External Scholarships and Financial Aid: In addition to university-specific scholarships, international students can explore external scholarships offered by organizations, government bodies, and foundations. Some notable external scholarships include those offered by the British Council, Chevening Scholarships, and Commonwealth Scholarships, which provide significant funding to international students pursuing higher education in the UK. London Metropolitan University encourages its international students to apply for these prestigious scholarships in addition to institutional funding opportunities.
Graduates of the BA (Hons) Advertising, Marketing Communications and Public Relations program at London Metropolitan University are well-positioned for a diverse range of career paths within the communications and marketing industries. The program's focus on strategic communication, creative thinking, and media engagement equips students with the necessary skills to thrive in various roles.
Marketing Executive: Responsible for developing and implementing marketing campaigns to promote products or services. This may involve market research, competitor analysis, product development, pricing strategies, and coordinating promotional activities across various channels.
Public Relations Officer/Specialist: Focuses on managing the public image of a company or individual. This involves writing press releases, managing media relations, organizing events, responding to media inquiries, and developing strategies to maintain a positive public image, even during crises.
Advertising Account Executive/Manager: Serves as the liaison between the advertising agency and the client. They are responsible for understanding the client's needs and objectives, developing and managing advertising campaigns, managing budgets, and ensuring client satisfaction.
Brand Strategist: Develops long-term strategies for building and maintaining a strong brand identity. This involves defining the brand's values, target audience, and key messaging, and ensuring consistency across all communication channels.
Social Media Manager: Manages a company's presence on social media platforms. This includes creating and curating content, engaging with followers, running social media advertising campaigns, analyzing data, and staying up-to-date with the latest social media trends.
Copywriter: Creates compelling and persuasive written content for various communication materials, including advertisements, website copy, brochures, social media posts, and press releases. They work closely with art directors and the creative team to develop a strong message.
Media Planner/Buyer: Determines the best media channels to reach a target audience with advertising messages. This involves analyzing data on media consumption habits, negotiating with media outlets, and managing the advertising budget.
Event Planner: Organizes and manages a variety of events for promotional or public relations purposes, such as product launches, press conferences, conferences, and corporate events. This involves budgeting, logistics, vendor management, and on-site coordination.
Communications Coordinator: Supports the communications team in various tasks, such as creating internal and external communications, managing website content, coordinating with media outlets, and assisting with the development of communication materials.
Digital Marketer: Focuses on online marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, email marketing, and 1 affiliate marketing. They use data and analytics to optimize digital campaigns and achieve marketing goals.
