MSc Counselling and Psychotherapy
The MSc Counselling and Psychotherapy program at London Metropolitan University is desi...
BA (Hons) Business Management and Marketing
Holloway
INTAKE: Jan & Sept
Program Overview
The BA (Hons) Business Management and Marketing program at London Metropolitan University is a joint honors degree designed to equip students with a strong foundation in both essential business acumen and specialized marketing expertise. This dynamic program aims to prepare graduates for successful careers in the ever-evolving business world by providing them with a broad range of skills, making them attractive candidates for management and leadership roles. A key highlight is the program's accreditation by the Chartered Institute of Marketing (CIM), offering students exemption from two out of the three units required for the CIM Certificate in Professional Marketing. This valuable professional certification provides a competitive edge in the job market. Furthermore, the program fosters entrepreneurial skills and understanding, with support available through the university's Accelerator, a business incubator that offers mentoring, advice, and workshops to help students develop and potentially launch their own businesses.
Curriculum: The curriculum for the BA (Hons) Business Management and Marketing program is comprehensive, covering a range of core business areas. While the specific modules may be subject to change, typical Year 1 modules often include: Digital Business Management and Emerging Technology, Financial Accounting, Learning Through Organisations, Managing People in Organisations, 1 Practice of Marketing, Principles of Management, Principles of Marketing, Understanding and Managing Data, 2 and Understanding the Business and Economic Environment. These modules are designed to provide a solid grounding in fundamental business principles. As students progress, they will likely encounter more specialized modules that delve deeper into marketing strategies, consumer behavior, and various aspects of business management. The program emphasizes a "Professional Practice" approach, ensuring students develop effective learning and work skills. Assessment methods are varied and may include coursework, reflective journal entries, portfolios, blogs, essays, in-class tests, group presentations, business reports, problem-based activities, 3 and practice-based projects.
Research Focus: While specific details on a dedicated research focus within the undergraduate BA (Hons) Business Management and Marketing program are not explicitly detailed as a primary emphasis, the program does incorporate research and analytical skills as part of the broader skill development for students. Students are likely to engage in research for assignments, reports, and potentially a final-year project or dissertation. The university as a whole has a commitment to research across disciplines, and the business and marketing programs are likely to draw upon current research and industry insights to inform the curriculum. The focus on data-driven decision-making within the curriculum suggests an understanding of the importance of research and analysis in the business and marketing fields.
Industry Engagement: London Metropolitan University places a strong emphasis on practical learning and industry engagement to enhance graduate employability. The BA (Hons) Business Management and Marketing program is designed in conjunction with industry experts, ensuring the curriculum is relevant to the contemporary business world. The accreditation by the Chartered Institute of Marketing (CIM) is a testament to the program's alignment with industry standards. The university also boasts strong industry links, which can provide students with opportunities for networking, career guidance, and real-world experience. The "Professional Practice" approach encourages students to learn and apply their skills in practical and simulated work contexts. Furthermore, the support provided by the Accelerator for students with entrepreneurial aspirations demonstrates a commitment to fostering real-world business creation. The university also notes that it is among the top in the UK for producing CEOs and managing directors, according to a study by Hitachi Capital Invoice Finance, which could be indicative of the program's effectiveness in preparing students for leadership roles in the business world. Regular guest speakers with industry experience are also a feature of some courses, further enhancing industry insights.
Global Perspective: The BA (Hons) Business Management and Marketing program at London Metropolitan University is delivered in one of the world's most global cities, offering students inherent exposure to a diverse and international environment. The university itself boasts a multicultural student body, providing a dynamic learning experience with peers from various backgrounds. While specific modules explicitly labeled as focusing solely on a global perspective within the core BA (Hons) Business Management and Marketing program are not detailed in every overview, the nature of both business management and marketing in the 21st century inherently involves a global understanding. Modules such as "Understanding the Business and Economic Environment" would likely touch upon international aspects. Other related programs at London Met, such as International Business Management, clearly have a global focus, and it is reasonable to infer that an international perspective is integrated into the Business Management and Marketing program to prepare graduates for the globalized business landscape.
Location
Holloway
Score
IELTS 6
Tuition Fee
£ 17600
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 72.
- PTE Academic: A minimum overall score of 59.
- Some programs may have specific subject prerequisites or additional requirements.
London Metropolitan University offers a variety of scholarships and financial support options designed to assist international students with the cost of tuition fees and living expenses while studying in the UK. These scholarships aim to support talented students, regardless of their financial background, and encourage diversity in the university’s student body.
International Scholarship: London Metropolitan University provides an International Scholarship for non-UK students who are enrolled in full-time undergraduate or postgraduate programs. This scholarship is designed to help reduce the cost of tuition fees and make studying at the university more affordable. The scholarship amount varies depending on the program and student eligibility, typically covering a partial reduction of tuition fees. The scholarship is awarded based on academic merit, and students are assessed upon application for the program.
Regional Scholarships: To encourage students from diverse regions to study at London Metropolitan University, the university offers Regional Scholarships. These scholarships are designed to attract students from specific countries or regions, including Asia, Africa, and the Middle East. The scholarships are often based on merit and financial need and offer varying amounts of financial assistance to help cover the costs of tuition fees.
External Scholarships and Financial Aid: In addition to university-specific scholarships, international students can explore external scholarships offered by organizations, government bodies, and foundations. Some notable external scholarships include those offered by the British Council, Chevening Scholarships, and Commonwealth Scholarships, which provide significant funding to international students pursuing higher education in the UK. London Metropolitan University encourages its international students to apply for these prestigious scholarships in addition to institutional funding opportunities.
Graduates of the BA (Hons) Business Management and Marketing program at London Metropolitan University are well-equipped for a variety of career paths in both the business and marketing sectors. The combined knowledge and skills gained from this joint honors degree, coupled with the university's emphasis on practical learning and industry connections, prepare students for dynamic and competitive job markets.
Marketing Manager: Graduates can pursue a career in marketing management, where they would be responsible for planning, developing, implementing, and overseeing marketing campaigns that promote a company's products, services, or brand. This role often involves market research, budget management, and analyzing campaign performance to ensure marketing objectives are met.
Business Development Manager: This role focuses on creating new opportunities for a business. Graduates can work to identify and develop new markets, build strategic partnerships, and negotiate contracts to drive business growth. The strong business acumen gained from the degree is particularly relevant for this career.
Brand Manager: A Brand Manager is responsible for the overall perception and performance of a brand. This includes developing brand strategies, managing brand identity, overseeing marketing communications related to the brand, and analyzing market trends to ensure the brand remains relevant and appealing to the target audience.
Marketing Coordinator: For those starting their careers, a Marketing Coordinator role offers a chance to gain hands-on experience in various marketing activities. This can include assisting with campaign execution, managing social media, creating marketing materials, and supporting the marketing team in their daily tasks.
Business Analyst: With the focus on data-driven decision-making in the curriculum, graduates can work as Business Analysts. In this role, they would analyze business data, identify areas for improvement, and propose solutions to enhance efficiency and performance. This often involves using analytical tools and presenting findings to stakeholders.
Digital Marketing Executive: Given the increasing importance of digital platforms, a Digital Marketing Executive role is a popular choice. Graduates would manage online marketing channels, including social media, email marketing, search engine optimization (SEO), and paid advertising, to reach target audiences and achieve marketing goals.
Business Research Consultant: The program's emphasis on research skills opens doors to a career as a Business Research Consultant. These professionals conduct research to gather data and insights on markets, industries, and competitors, providing valuable information to businesses for strategic decision-making.
Sales Manager: Graduates with strong communication and negotiation skills can excel as Sales Managers. This role involves leading a sales team, setting sales targets, developing sales strategies, and building and maintaining customer relationships to drive revenue.
Human Resources Officer: While the program has a primary focus on business management and marketing, it also covers aspects of managing people in organizations. This can lead to a career as a Human Resources Officer, involved in recruitment, training and development, employee relations, and other HR functions.
Entrepreneur/Small Business Owner: The entrepreneurial skills fostered by the program, particularly through the support of the Accelerator, can inspire graduates to start their own businesses. With a solid understanding of both business management and marketing, they are well-equipped to develop business plans, launch new ventures, and manage all aspects of their operations.
