BA (Hons) Fashion Marketing and Journalism

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.

English language proficiency:

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• TOEFL: A minimum overall score of 72.
• PTE Academic: A minimum overall score of 59.
• Some programs may have specific subject prerequisites or additional requirements.

London Metropolitan University offers a variety of scholarships and financial support options designed to assist international students with the cost of tuition fees and living expenses while studying in the UK. These scholarships aim to support talented students, regardless of their financial background, and encourage diversity in the university’s student body.

International Scholarship: London Metropolitan University provides an International Scholarship for non-UK students who are enrolled in full-time undergraduate or postgraduate programs. This scholarship is designed to help reduce the cost of tuition fees and make studying at the university more affordable. The scholarship amount varies depending on the program and student eligibility, typically covering a partial reduction of tuition fees. The scholarship is awarded based on academic merit, and students are assessed upon application for the program.

Regional Scholarships: To encourage students from diverse regions to study at London Metropolitan University, the university offers Regional Scholarships. These scholarships are designed to attract students from specific countries or regions, including Asia, Africa, and the Middle East. The scholarships are often based on merit and financial need and offer varying amounts of financial assistance to help cover the costs of tuition fees.

External Scholarships and Financial Aid: In addition to university-specific scholarships, international students can explore external scholarships offered by organizations, government bodies, and foundations. Some notable external scholarships include those offered by the British Council, Chevening Scholarships, and Commonwealth Scholarships, which provide significant funding to international students pursuing higher education in the UK. London Metropolitan University encourages its international students to apply for these prestigious scholarships in addition to institutional funding opportunities.

Graduates of the BA (Hons) Fashion Marketing and Journalism program at London Metropolitan University are well-prepared to embark on diverse and rewarding careers in the dynamic world of fashion, media, and marketing. This program equips students with a unique combination of creative, marketing, and journalistic skills, making them highly competitive candidates for roles across the global fashion and media industries. With London Met’s strategic location in one of the world’s fashion capitals, graduates have access to exceptional career opportunities, industry connections, and internships, which further enhance their employability and career prospects.

Fashion Marketing Manager: Graduates can pursue careers as Fashion Marketing Managers, where they would be responsible for developing and executing marketing strategies for fashion brands, retailers, or online platforms. In this role, they oversee campaigns, manage brand positioning, analyze consumer trends, and collaborate with creative teams to enhance brand visibility and engagement. With a strong understanding of digital marketing tools, content creation, and consumer behavior, London Met graduates are well-equipped to thrive in this position.

Fashion PR Specialist: Fashion PR Specialists are essential in managing a brand’s image, reputation, and public relations campaigns. Graduates can work with fashion brands, designers, or media agencies to handle press releases, media outreach, event planning, and influencer collaborations. This role requires strong communication, relationship-building, and organizational skills, all of which are emphasized in the BA (Hons) Fashion Marketing and Journalism program.

Fashion Journalist: With their expertise in both fashion and journalism, graduates can pursue careers as Fashion Journalists, writing for magazines, newspapers, online publications, and blogs. They can cover fashion trends, runway shows, interviews with designers, and industry insights, sharing their findings with a global audience. This career allows graduates to leverage their writing skills, knowledge of fashion, and ability to create compelling content across different platforms.

Social Media Manager (Fashion): Graduates can step into the role of Social Media Manager for fashion brands, leveraging platforms like Instagram, TikTok, Twitter, and Facebook to build and maintain a brand’s online presence. In this role, they craft engaging content, run social media campaigns, and analyze user data to increase brand engagement and drive sales. The program’s emphasis on digital media and marketing techniques provides students with the skills necessary for success in this fast-paced and highly impactful role.

Fashion Buyer: Fashion Buyers are responsible for selecting and purchasing merchandise for retail stores or e-commerce platforms. They need to understand market trends, consumer preferences, and sales data to make purchasing decisions that will appeal to their target audience. With a background in fashion marketing, graduates of the program are well-positioned to enter this critical role, as they are equipped with knowledge of consumer behavior, trends, and market dynamics.

Brand Manager (Fashion): Brand Managers work to ensure that a fashion brand's identity and messaging are consistent across all marketing channels. They manage campaigns, conduct market research, and collaborate with creative teams to ensure the brand’s vision resonates with its target audience. London Met graduates, with their combined expertise in marketing and journalism, can enter this strategic role, helping brands build their reputation and grow their market share.

Content Creator (Fashion): Graduates may also pursue careers as Content Creators in the fashion industry, working with brands or on their own to produce engaging multimedia content such as videos, blogs, articles, and social media posts. Content creators develop visual and written content that resonates with fashion audiences, covering everything from trends and style guides to interviews with industry figures. This career allows for a high degree of creative freedom and the ability to build a personal brand in the fashion world.

Fashion Events Coordinator: Fashion Events Coordinators plan and execute fashion-related events such as runway shows, product launches, fashion weeks, and promotional activities. Graduates can work for fashion brands, PR firms, or event agencies to organize these events, ensuring that they run smoothly and that they provide maximum exposure for the brand. With training in fashion marketing, media relations, and project management, graduates are well-prepared for this fast-paced role.

Fashion Copywriter: As Fashion Copywriters, graduates can use their writing skills to craft compelling product descriptions, advertisements, and promotional content for fashion brands. Whether working for fashion retailers, digital platforms, or advertising agencies, copywriters are responsible for shaping the language that communicates a brand’s identity and attracts consumers. A deep understanding of both fashion trends and marketing strategies makes graduates of the program well-suited for this creative position.

Fashion Photographer or Videographer: Fashion Photographers and Videographers create striking visual content for fashion campaigns, magazines, advertisements, and social media platforms. With their knowledge of fashion and visual storytelling, graduates can work independently or as part of a creative team, capturing images and videos that align with a brand’s style and messaging. Photography and videography are integral parts of the marketing and journalism landscape, and this career path offers significant creative and professional opportunities.

E-commerce Manager (Fashion): E-commerce Managers for fashion brands oversee the online sales platforms and strategies that drive digital sales. They manage website content, optimize user experience, analyze sales data, and coordinate with marketing teams to drive traffic and increase conversions. Graduates from the BA (Hons) Fashion Marketing and Journalism program possess the necessary knowledge of digital marketing, branding, and fashion trends to excel in this role, especially in the growing field of online fashion retail.

Fashion Editor: Graduates can also pursue a career as a Fashion Editor for print or online fashion magazines, blogs, and media outlets. As a fashion editor, they would oversee the creation of editorial content, curate fashion-related articles, and manage editorial calendars. Their role involves writing, editing, and ensuring that the publication's fashion content aligns with its vision, tone, and audience. This career combines a passion for fashion with strong editorial and leadership skills.

Sustainability Consultant (Fashion): With the growing focus on sustainability in the fashion industry, graduates can work as Sustainability Consultants, advising brands on how to reduce their environmental impact, improve sourcing practices, and adopt ethical business models. These professionals are experts in sustainable fashion practices and can guide brands on adopting eco-friendly materials, manufacturing processes, and supply chains.