BA (Hons) Events Management

Holloway

 

INTAKE: September

Program Overview

The BA (Hons) Events Management program at London Metropolitan University is designed to provide students with the comprehensive knowledge and practical skills required to excel in the dynamic and fast-paced world of event planning and management. The program combines theoretical learning with hands-on experience, ensuring that students are well-prepared for careers in organizing and managing events of various scales, from corporate conferences to large-scale festivals. Throughout the course, students develop expertise in the logistics of event planning, customer relations, budgeting, marketing, risk management, and sustainability. The program also focuses on understanding the role of events in contemporary society and their impact on business, culture, and the economy.

Curriculum: The BA (Hons) Events Management curriculum at LMU is structured to provide students with a well-rounded education in both the practical and theoretical aspects of event management. The program covers key areas such as event planning, marketing, public relations, business management, and hospitality management. Students will learn about the lifecycle of an event, from concept creation to execution and post-event evaluation. Key modules include event design, project management, and venue operations, alongside modules focusing on the strategic use of digital media and event technology in today’s evolving landscape. The program also covers essential topics such as sustainability in event management, risk assessment, and the financial aspects of running events. The curriculum is continually updated to reflect industry trends and technological advancements, ensuring that students are well-prepared to meet the demands of the industry.

Research Focus: At London Metropolitan University, the BA (Hons) Events Management program places a strong emphasis on the integration of research into event planning and management. Students are encouraged to explore the latest trends in the events industry, such as the increasing focus on sustainability, digital innovation, and experiential marketing. The university’s faculty includes experts in events management, hospitality, and tourism, who bring real-world experience and cutting-edge research into the classroom. The research focus allows students to engage with current challenges and opportunities within the events sector, preparing them to contribute to innovations and developments within the industry. Students also have the opportunity to carry out their own research projects, exploring areas such as event marketing, the economic impact of events, and the role of events in social change.

Industry Engagement: One of the defining features of the BA (Hons) Events Management program at LMU is its strong industry engagement. The university has developed robust partnerships with leading event management companies, venues, and organizations within the hospitality and tourism sectors. These collaborations provide students with access to internships, live projects, and networking opportunities that are invaluable in helping them gain practical experience and industry insights. Throughout the program, students benefit from guest lectures and masterclasses delivered by industry professionals, who share their expertise and provide guidance on emerging trends and career pathways in event management. LMU’s career services also support students in securing internships and work placements, helping them build connections and enhance their employability upon graduation.

Global Perspective: The BA (Hons) Events Management program at LMU is designed with a global perspective, recognizing that the events industry is international in nature. The curriculum prepares students to work in diverse, multicultural environments, with an understanding of how events are organized and managed across different regions and cultures. The program explores global trends in event management, including the growing importance of international conferences, festivals, and corporate events. LMU’s location in London – a global hub for tourism, hospitality, and international business – offers students unique access to a wide range of international events, providing a rich learning environment and professional opportunities. Students are encouraged to consider the global impact of events and to develop strategies for managing cross-cultural teams and audiences.

Pollster Education

Location

Holloway

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

£ 17600

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.

English language proficiency:

  • IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 72.
  • PTE Academic: A minimum overall score of 59.
  • Some programs may have specific subject prerequisites or additional requirements.

London Metropolitan University offers a variety of scholarships and financial support options designed to assist international students with the cost of tuition fees and living expenses while studying in the UK. These scholarships aim to support talented students, regardless of their financial background, and encourage diversity in the university’s student body.

International Scholarship: London Metropolitan University provides an International Scholarship for non-UK students who are enrolled in full-time undergraduate or postgraduate programs. This scholarship is designed to help reduce the cost of tuition fees and make studying at the university more affordable. The scholarship amount varies depending on the program and student eligibility, typically covering a partial reduction of tuition fees. The scholarship is awarded based on academic merit, and students are assessed upon application for the program.

Regional Scholarships: To encourage students from diverse regions to study at London Metropolitan University, the university offers Regional Scholarships. These scholarships are designed to attract students from specific countries or regions, including Asia, Africa, and the Middle East. The scholarships are often based on merit and financial need and offer varying amounts of financial assistance to help cover the costs of tuition fees.

External Scholarships and Financial Aid: In addition to university-specific scholarships, international students can explore external scholarships offered by organizations, government bodies, and foundations. Some notable external scholarships include those offered by the British Council, Chevening Scholarships, and Commonwealth Scholarships, which provide significant funding to international students pursuing higher education in the UK. London Metropolitan University encourages its international students to apply for these prestigious scholarships in addition to institutional funding opportunities.

Graduates of the BA (Hons) Events Management program from London Metropolitan University have a wide range of career options available to them in the events and hospitality industries. The program provides students with the knowledge and skills required to plan, organize, and execute events of all sizes, preparing them for roles in event planning, marketing, and management. 

Event Planner/Coordinator: One of the most common career paths for graduates of the BA (Hons) Events Management program is event planning and coordination. Event planners are responsible for organizing events such as conferences, weddings, exhibitions, and corporate functions. They work closely with clients to understand their needs and ensure that the event runs smoothly from start to finish. Graduates can work in event planning companies, large corporations, or as freelance consultants.

Venue Manager: Venue management is another potential career option for graduates. Venue managers are responsible for overseeing the operation and management of event spaces such as conference halls, exhibition centers, and event venues. They handle tasks such as coordinating bookings, managing staff, ensuring the smooth running of events, and maintaining relationships with clients and suppliers. This role requires strong organizational and leadership skills.

Event Marketing Manager: Event marketing managers focus on promoting events and ensuring high attendance by developing effective marketing strategies. They work with clients to understand their target audience and design marketing campaigns that include digital advertising, social media, email campaigns, and traditional advertising methods. Graduates of the program can pursue careers in event marketing for corporate events, festivals, concerts, or conferences.

Festival Director/Manager: Graduates can also pursue careers in the management of large-scale festivals, which require extensive planning, organization, and coordination. Festival directors and managers oversee all aspects of festival planning, including logistics, marketing, vendor management, and customer relations. They work with various stakeholders, such as sponsors, performers, and vendors, to ensure the event’s success.

Corporate Event Manager: Corporate event managers organize events such as conferences, seminars, product launches, and team-building activities for businesses and organizations. These professionals are responsible for planning every aspect of corporate events, including budgeting, logistics, and coordination with internal teams and external vendors. This role requires strong communication, problem-solving, and project management skills.

Exhibition and Trade Show Organizer: Graduates can also pursue careers in organizing exhibitions and trade shows, which involve coordinating large-scale events that showcase products, services, or innovations within a particular industry. Exhibition organizers are responsible for planning and managing logistics, marketing, vendor relations, and attendee experiences. This role requires attention to detail and an understanding of the specific needs of exhibitors and attendees.

Wedding Planner: Wedding planning is a specialized field within event management, and graduates of the BA (Hons) Events Management program are well-prepared to pursue careers in this area. Wedding planners coordinate all aspects of a couple’s wedding day, from choosing the venue and organizing vendors to managing timelines and ensuring a smooth event. This career path requires creativity, strong organizational skills, and an eye for detail.

Sponsorship Manager: Sponsorship managers are responsible for securing and managing sponsorships for events. They work closely with businesses and brands to identify potential sponsors, negotiate contracts, and manage the relationship throughout the event planning process. Graduates can work as sponsorship managers for large festivals, sports events, conferences, or charity events.

Event Production Specialist: Event production specialists focus on the technical aspects of event planning, such as audiovisual setups, lighting, sound, and stage design. They work behind the scenes to ensure that all the technical elements of an event are in place and functioning correctly. This role is particularly important for large-scale events, concerts, and conferences.

Hospitality Manager: Many graduates of the BA (Hons) Events Management program go on to work in the broader hospitality industry, managing hotels, restaurants, or resorts that host events. Hospitality managers are responsible for overseeing operations, ensuring that events are hosted in line with client expectations, and managing the overall customer experience.


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