BA (Hons) Media and Marketing

Program Overview

The BA (Hons) Media and Marketing degree at London Metropolitan University provides a dynamic and comprehensive education in the interconnected worlds of media, marketing, and advertising. This program is meticulously designed to equip students with both the theoretical knowledge and the practical skills essential for a successful career in these rapidly evolving industries. Students will gain a deep understanding of how media shapes our world and its crucial role in contemporary marketing and corporate communications. The curriculum is structured to offer an outstanding learning experience, including valuable hands-on experience in various media production techniques such as video production, television production, and photography. This blend of theoretical learning and practical application ensures that graduates are well-prepared to take on diverse roles and challenges in the media and marketing landscape, taking personal responsibility for creative projects and crafting effective media messages.

Curriculum: The curriculum for the BA (Hons) Media and Marketing program is carefully crafted to provide a broad and in-depth understanding of the field. In the initial year, students are typically introduced to foundational concepts in both media and marketing. Core modules often include "Practice of Marketing," "Principles of Marketing," "Media Genres," "Media Histories," and an exploration of "Media and Society." These modules provide a solid base in key marketing theories, principles of management, the history and impact of various media forms, and the role of social media in business. As students progress, the curriculum delves into more specialized areas. Second-year modules might cover "Digital Marketing," "Marketing Communications," "Contemporary Television," "Social Media Strategies," and "Visual Cultures." There may also be optional modules allowing students to pursue specific interests, such as "Digital Project Management," "Documentary Photography," or "International Business." The final year often features advanced modules like "Advertising," "Brand Management," and a significant "Creative Practice Dissertation Project" or "Creative Research Dissertation Project." Optional modules in the final year could include topics such as "Urban Media," "Arts, Culture and Lifestyle Journalism," or "Media Industry Careers," enabling students to further specialize and showcase their expertise to potential employers. The program generally employs a variety of assessment methods, including coursework, reports, practice-based work (like filming projects or presentations), and essays, with a limited number of formal exams.

Research Focus: While the BA (Hons) Media and Marketing is a practice-oriented program, the curriculum often incorporates elements of research and critical analysis. Modules like "Media and Society" and "Media Histories" encourage students to critically examine the role of media in social, economic, political, and cultural life. The "Creative Practice Dissertation Project" or "Creative Research Dissertation Project" in the final year allows students to undertake independent research on a topic of their choosing, demonstrating their ability to conduct in-depth analysis and apply their knowledge to a specific area of interest. The program emphasizes the development of key academic skills, including research skills, critical thinking, and effective written and oral communication.

Industry Engagement: London Metropolitan University is committed to providing a career-focused education, and the BA (Hons) Media and Marketing program reflects this commitment through its strong emphasis on industry engagement. The course is often taught by experienced marketing professionals and media experts who bring real-world insights and contemporary business cases into the classroom. The program aims to bridge the gap between theory and practice by offering hands-on learning experiences, including access to first-class media resources like video and television production facilities. Students may have opportunities to participate in work placement modules, such as "Learning Through Work" or "Creating a Winning Business," where they can gain practical experience, develop problem-solving skills, and build industry contacts. The university also frequently invites guest speakers from various industries to share their knowledge and provide students with valuable insights into the professional world. Furthermore, the program may offer opportunities to gain a professional marketing qualification from the Chartered Institute of Marketing (CIM), as the course is often accredited by them, providing a significant advantage in the job market.

Global Perspective: The media and marketing industries are inherently global in nature, and the BA (Hons) Media and Marketing program at London Metropolitan University aims to provide students with a global perspective. While the specific modules may vary, some programs offer modules like "International Business" or explore the global context of marketing in other modules. By studying in London, a major global city, students are exposed to a diverse and multicultural environment. The university itself often has a significant international student population, further enriching the global learning experience. While it's important to note that specific "global perspective" modules may or may not be explicitly stated in all program descriptions, the nature of the subject matter itself, the location of the university, and the likely diverse student body contribute to a broader global understanding of the media and marketing landscape. Some universities with similar programs may also offer the opportunity to study abroad, although you'd need to check with London Metropolitan University for the specific availability of this option.