MSc Counselling and Psychotherapy
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BA (Hons) Marketing
Holloway
INTAKE: Jan & Sept
Program Overview
The BA (Hons) Marketing program at London Metropolitan University provides students with a comprehensive understanding of marketing concepts, strategies, and tools, with a strong focus on digital marketing. This program is designed to equip students with the skills and knowledge to excel in a rapidly evolving marketing landscape. Students engage with both traditional and contemporary marketing techniques, preparing them for diverse career opportunities in the marketing industry.
Curriculum: The curriculum for the BA (Hons) Marketing degree is thoughtfully structured to combine theoretical knowledge with practical skills. Students explore core modules such as consumer behavior, marketing communications, digital marketing strategies, market research, and branding. The program also offers flexibility, with optional modules that allow students to specialize in areas such as social media marketing, advertising, or international marketing. Throughout the program, students will engage in practical projects, case studies, and live industry collaborations that further enhance their learning experience.
Research Focus: At LMU, research is integral to the learning process. The university focuses on practical research in areas that impact marketing practices today, such as consumer behavior, market trends, and digital transformation. Faculty members are actively involved in cutting-edge research projects, many of which have direct applications in the industry. Research at LMU encourages students to engage with contemporary marketing issues, helping them build critical thinking and problem-solving skills that are highly valued by employers.
Industry Engagement: One of the key strengths of the BA (Hons) Marketing program is its strong ties to industry. The university has a network of partnerships with leading companies and organizations, providing students with opportunities for internships, work placements, and networking events. These industry connections help students bridge the gap between theory and practice, giving them valuable insights into the marketing sector and increasing their employability. Furthermore, the program features guest lectures and workshops led by marketing professionals, giving students access to the latest industry trends and best practices.
Global Perspective: London Metropolitan University offers students a truly global perspective, both in terms of its diverse student body and its international curriculum. The university attracts students from around the world, fostering an inclusive environment that promotes cross-cultural collaboration. The BA (Hons) Marketing program is designed to prepare students for global marketing challenges, with a focus on international marketing strategies, global consumer behavior, and emerging markets. This international outlook ensures that graduates are well-equipped to navigate the complexities of the global business environment.
Location
Holloway
Score
IELTS 6
Tuition Fee
£ 17600
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 72.
- PTE Academic: A minimum overall score of 59.
- Some programs may have specific subject prerequisites or additional requirements.
London Metropolitan University offers a variety of scholarships and financial support options designed to assist international students with the cost of tuition fees and living expenses while studying in the UK. These scholarships aim to support talented students, regardless of their financial background, and encourage diversity in the university’s student body.
International Scholarship: London Metropolitan University provides an International Scholarship for non-UK students who are enrolled in full-time undergraduate or postgraduate programs. This scholarship is designed to help reduce the cost of tuition fees and make studying at the university more affordable. The scholarship amount varies depending on the program and student eligibility, typically covering a partial reduction of tuition fees. The scholarship is awarded based on academic merit, and students are assessed upon application for the program.
Regional Scholarships: To encourage students from diverse regions to study at London Metropolitan University, the university offers Regional Scholarships. These scholarships are designed to attract students from specific countries or regions, including Asia, Africa, and the Middle East. The scholarships are often based on merit and financial need and offer varying amounts of financial assistance to help cover the costs of tuition fees.
External Scholarships and Financial Aid: In addition to university-specific scholarships, international students can explore external scholarships offered by organizations, government bodies, and foundations. Some notable external scholarships include those offered by the British Council, Chevening Scholarships, and Commonwealth Scholarships, which provide significant funding to international students pursuing higher education in the UK. London Metropolitan University encourages its international students to apply for these prestigious scholarships in addition to institutional funding opportunities.
Graduating from the BA (Hons) Marketing program opens up a wide array of career opportunities across various industries. With its focus on both digital and traditional marketing, students are well-equipped to enter positions in numerous sectors, including retail, technology, media, finance, and more.
Digital Marketing Manager: As digital marketing continues to be at the forefront of marketing strategies, graduates with expertise in online platforms, search engine optimization (SEO), and digital advertising are in high demand. Digital marketing managers create and implement strategies to engage online audiences and drive sales through digital channels.
Brand Manager: Brand managers are responsible for overseeing the development and marketing of a company’s brand, including managing product marketing, brand positioning, and communication strategies. Graduates from the BA (Hons) Marketing program have the skills to shape and grow brands in competitive markets.
Market Research Analyst: Graduates can also pursue careers as market research analysts, conducting surveys and analyzing market trends to help businesses make informed decisions. This role requires strong analytical skills and an ability to understand consumer behavior and preferences.
Advertising Manager: For students passionate about advertising, this career path involves creating compelling advertising campaigns that resonate with target audiences. Advertising managers work closely with creative teams, clients, and agencies to develop advertisements across various media platforms.
Public Relations (PR) Specialist: A career in public relations involves managing a company’s reputation and handling communications with the public. PR specialists develop strategies to enhance the brand’s image, handle crisis communications, and maintain positive media relations.
Social Media Manager: Social media is a crucial part of modern marketing, and this role involves managing and growing a brand’s social media presence. Social media managers create content, engage with audiences, and analyze social media campaigns to ensure brand visibility and engagement.
E-commerce Manager: As the shift to online shopping continues to grow, e-commerce managers oversee online store operations, from product listings to customer experience. They analyze sales data, optimize online platforms, and develop strategies to improve conversion rates.
Product Marketing Manager: Product marketing managers focus on launching and promoting new products. They conduct market analysis, define product positioning, and work closely with sales teams to ensure products reach their target markets effectively.
Event Manager: Event managers with a marketing background are responsible for planning and executing promotional events, trade shows, and conferences. They work closely with clients and vendors to ensure that the event achieves its objectives and is marketed effectively.
Sales and Business Development Executive: Graduates with a passion for sales can work as business development executives, helping companies grow their market share by identifying new opportunities, building client relationships, and driving sales.
