MA Marketing

Postgraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.

English language proficiency:

• IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.0.
• TOEFL: A minimum overall score of 72.
• PTE Academic: A minimum overall score of 59.
• Some postgraduate programs may have specific subject prerequisites or additional requirements.

London Metropolitan University offers a variety of scholarships and financial support options designed to assist international students with the cost of tuition fees and living expenses while studying in the UK. These scholarships aim to support talented students, regardless of their financial background, and encourage diversity in the university’s student body.

International Scholarship: London Metropolitan University provides an International Scholarship for non-UK students who are enrolled in full-time undergraduate or postgraduate programs. This scholarship is designed to help reduce the cost of tuition fees and make studying at the university more affordable. The scholarship amount varies depending on the program and student eligibility, typically covering a partial reduction of tuition fees. The scholarship is awarded based on academic merit, and students are assessed upon application for the program.

Postgraduate International Scholarships: International students applying for postgraduate courses at London Metropolitan University may be eligible for specific Postgraduate International Scholarships. These scholarships are aimed at high-achieving students and are available for a range of master’s degree programs. The scholarships provide a discount on tuition fees for international students and are typically awarded based on the applicant’s academic performance, relevant qualifications, and professional experience.

Regional Scholarships: To encourage students from diverse regions to study at London Metropolitan University, the university offers Regional Scholarships. These scholarships are designed to attract students from specific countries or regions, including Asia, Africa, and the Middle East. The scholarships are often based on merit and financial need and offer varying amounts of financial assistance to help cover the costs of tuition fees.

Alumni Scholarships: For international students who are graduates of partner institutions, the Alumni Scholarship offers financial support for those seeking to pursue postgraduate studies at London Metropolitan University. This scholarship is typically offered as a fee reduction for alumni who wish to continue their education at the university. The goal of this scholarship is to foster long-term relationships between the university and its international partners while providing continued academic opportunities for its alumni.

External Scholarships and Financial Aid: In addition to university-specific scholarships, international students can explore external scholarships offered by organizations, government bodies, and foundations. Some notable external scholarships include those offered by the British Council, Chevening Scholarships, and Commonwealth Scholarships, which provide significant funding to international students pursuing higher education in the UK. London Metropolitan University encourages its international students to apply for these prestigious scholarships in addition to institutional funding opportunities.

Graduating with an MA in Marketing from London Metropolitan University opens up a broad range of career opportunities across various industries, as marketing professionals are in high demand globally. This program equips students with the essential skills needed to thrive in the fast-paced and ever-evolving marketing landscape. 

Marketing Manager: As a marketing manager, graduates can oversee and manage the marketing strategies of an organization, ensuring that campaigns align with business goals and customer needs. They are responsible for planning, executing, and analyzing marketing campaigns, both traditional and digital, to increase brand awareness, customer engagement, and sales. Marketing managers often lead a team of marketing professionals and collaborate with other departments to achieve organizational objectives.

Brand Manager: Brand managers are responsible for developing and maintaining a brand’s identity and ensuring that all marketing activities reflect the brand’s core values and messaging. They work on defining the brand’s positioning, developing communication strategies, and launching campaigns that resonate with target audiences. Brand managers also analyze market trends and customer feedback to make data-driven decisions that strengthen the brand’s presence in the market.

Digital Marketing Specialist: With a strong focus on online platforms, digital marketing specialists are experts in strategies such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), content marketing, and social media marketing. Graduates can use their knowledge of digital tools to manage online campaigns, optimize websites, and create engaging content that drives traffic and conversions. This role is crucial for organizations seeking to grow their online presence and engage with customers through digital channels.

Social Media Manager: Social media managers are responsible for managing and growing an organization’s social media presence. They develop and implement social media strategies that align with the brand’s goals, engage with followers, and drive conversations around the brand. They create content, monitor social media trends, analyze performance metrics, and build strong online communities. Social media managers are essential for businesses looking to leverage platforms like Facebook, Instagram, Twitter, and LinkedIn to connect with their audience.

Market Research Analyst: Graduates of the MA Marketing program can pursue careers as market research analysts, who gather and analyze data about consumers, competitors, and market conditions. They help businesses understand market trends, customer preferences, and purchasing behaviors to inform marketing strategies. Market research analysts use both qualitative and quantitative methods to generate insights that guide decision-making, product development, and marketing tactics.

Advertising Manager: Advertising managers are responsible for planning, directing, and coordinating advertising campaigns across various media channels, such as television, radio, print, and online platforms. They work closely with creative teams, agencies, and clients to ensure that advertising strategies effectively reach target audiences and achieve business objectives. Advertising managers must have strong project management skills and the ability to optimize advertising budgets for maximum impact.

Public Relations (PR) Specialist: PR specialists manage an organization’s public image and relationships with the media, customers, and other stakeholders. They create and execute strategies for positive media coverage, handle crisis communications, and build brand credibility. Public relations professionals also organize events, write press releases, and pitch stories to journalists. This role is vital for businesses seeking to maintain a strong and favorable presence in the media.

Content Marketing Manager: Content marketing managers create and oversee content strategies that attract, engage, and convert customers. They manage the development of content such as blogs, videos, infographics, and eBooks that educate and inform target audiences. Content marketing is a powerful tool for building brand awareness, trust, and loyalty, making this role essential for companies focused on inbound marketing.

E-commerce Manager: E-commerce managers are responsible for the online sales operations of businesses, particularly in the retail and consumer goods sectors. They optimize the online shopping experience, oversee product listings, manage customer service, and analyze online sales data to improve conversion rates. E-commerce managers are also involved in digital marketing efforts and may work closely with web developers and digital marketing specialists to enhance website functionality and user experience.

Customer Relationship Manager (CRM): A CRM specialist is responsible for developing and maintaining strong relationships with customers to increase brand loyalty and retention. They use data and customer insights to create personalized marketing campaigns, improve customer satisfaction, and reduce churn. By analyzing customer data, CRM specialists can identify opportunities for cross-selling, upselling, and improving the overall customer experience.

Sales and Marketing Director: As a senior role, a sales and marketing director is responsible for overseeing all marketing and sales strategies within an organization. They work closely with executive leadership to define the overall business strategy, set revenue targets, and ensure that marketing activities contribute to business growth. Sales and marketing directors manage large teams, allocate budgets, and collaborate with other departments to drive company performance.

International Marketing Manager: Graduates with an interest in global markets can pursue careers as international marketing managers, who are responsible for developing and executing marketing strategies for different regions and countries. This role involves understanding cultural differences, local consumer behavior, and regional regulations to adapt marketing tactics for international success. International marketing managers often work in multinational corporations or export-driven businesses seeking to expand their global footprint.

Marketing Consultant: Marketing consultants work independently or for consulting firms, offering expert advice to organizations looking to improve their marketing strategies. They provide insights on everything from digital marketing to brand positioning, and often help businesses optimize their marketing operations, reduce costs, and increase ROI. Marketing consultants are typically hired for their specialized knowledge and experience in specific industries or marketing tactics.

Product Marketing Manager: Product marketing managers are responsible for bringing new products to market and ensuring that marketing strategies align with the product’s lifecycle. They work closely with product development teams to understand features, benefits, and target audiences, and develop marketing campaigns that effectively communicate the product’s value proposition. Product marketing managers monitor product performance and adjust strategies to meet market demands and customer expectations.

Entrepreneur/Start-Up Founder: The skills gained from the MA Marketing program also allow graduates to venture into entrepreneurship. Many graduates start their own marketing agencies, digital marketing firms, or e-commerce businesses. Armed with the expertise to create marketing strategies, develop brands, and manage customer relationships, graduates can build their own companies in the fast-growing digital economy.