MA Fashion Marketing and Management

Holloway

 

INTAKE: Jan & Sept

Program Overview

The MA Fashion Marketing and Management at London Metropolitan University is designed to provide students with an in-depth understanding of fashion marketing, strategic management, and consumer behavior within the global fashion industry. This postgraduate program is ideal for individuals looking to advance their career in fashion marketing, management, and brand development. It focuses on providing students with a comprehensive understanding of contemporary fashion trends, digital marketing strategies, and the economic and ethical considerations of the fashion industry. By combining theoretical knowledge with practical application, the program prepares graduates for leadership roles in fashion organizations worldwide.

Curriculum: The curriculum of the MA Fashion Marketing and Management is structured to cover a wide range of subjects essential for success in the fashion marketing industry. Core modules include Fashion Marketing Strategy, Fashion Consumer Behavior, Digital Fashion Marketing, and Fashion Branding. Additionally, students will explore topics such as Retail Management, Fashion Supply Chain, and Sustainable Fashion. The program integrates hands-on learning opportunities, allowing students to work on real-world case studies, undertake industry-led projects, and participate in fashion marketing campaigns. The emphasis on both creative and analytical skills ensures that graduates are well-equipped to navigate the evolving landscape of fashion marketing and management.

Research Focus: London Metropolitan University places a strong emphasis on research within the MA Fashion Marketing and Management program. Research areas include the study of emerging trends in fashion marketing, the impact of social media and influencer culture on consumer behavior, and the intersection of sustainability and marketing in the fashion industry. Students are encouraged to engage in independent research projects, enabling them to explore specific areas of interest within the fashion sector. The university's research initiatives contribute to shaping the future of fashion marketing and management practices through evidence-based insights and innovative approaches.

Industry Engagement: London Metropolitan University fosters strong connections with the fashion industry, ensuring that students benefit from industry-driven learning experiences. The program incorporates guest lectures from industry professionals, internships, and collaborative projects with leading fashion brands. These industry engagements provide students with valuable networking opportunities, insights into current industry practices, and hands-on experience. Furthermore, the university's location in London, a global fashion hub, offers students unparalleled access to key fashion events, shows, and industry networking opportunities.

Global Perspective: The MA Fashion Marketing and Management program at London Metropolitan University offers a global perspective on the fashion industry, focusing on international marketing strategies, global fashion trends, and cross-cultural consumer behavior. The program prepares students to understand the dynamics of the global fashion market and how to adapt marketing strategies for different regions and consumer segments. By studying the fashion industry's global reach and diverse cultural influences, students are equipped to work in an increasingly interconnected and internationalized fashion market.

Pollster Education

Location

Holloway

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 18150

Postgraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.

English language proficiency:

  • IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.0.
  • TOEFL: A minimum overall score of 72.
  • PTE Academic: A minimum overall score of 59.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

London Metropolitan University offers a variety of scholarships and financial support options designed to assist international students with the cost of tuition fees and living expenses while studying in the UK. These scholarships aim to support talented students, regardless of their financial background, and encourage diversity in the university’s student body.

International Scholarship: London Metropolitan University provides an International Scholarship for non-UK students who are enrolled in full-time undergraduate or postgraduate programs. This scholarship is designed to help reduce the cost of tuition fees and make studying at the university more affordable. The scholarship amount varies depending on the program and student eligibility, typically covering a partial reduction of tuition fees. The scholarship is awarded based on academic merit, and students are assessed upon application for the program.

Postgraduate International Scholarships: International students applying for postgraduate courses at London Metropolitan University may be eligible for specific Postgraduate International Scholarships. These scholarships are aimed at high-achieving students and are available for a range of master’s degree programs. The scholarships provide a discount on tuition fees for international students and are typically awarded based on the applicant’s academic performance, relevant qualifications, and professional experience.

Regional Scholarships: To encourage students from diverse regions to study at London Metropolitan University, the university offers Regional Scholarships. These scholarships are designed to attract students from specific countries or regions, including Asia, Africa, and the Middle East. The scholarships are often based on merit and financial need and offer varying amounts of financial assistance to help cover the costs of tuition fees.

Alumni Scholarships: For international students who are graduates of partner institutions, the Alumni Scholarship offers financial support for those seeking to pursue postgraduate studies at London Metropolitan University. This scholarship is typically offered as a fee reduction for alumni who wish to continue their education at the university. The goal of this scholarship is to foster long-term relationships between the university and its international partners while providing continued academic opportunities for its alumni.

External Scholarships and Financial Aid: In addition to university-specific scholarships, international students can explore external scholarships offered by organizations, government bodies, and foundations. Some notable external scholarships include those offered by the British Council, Chevening Scholarships, and Commonwealth Scholarships, which provide significant funding to international students pursuing higher education in the UK. London Metropolitan University encourages its international students to apply for these prestigious scholarships in addition to institutional funding opportunities.

Graduates of the MA Fashion Marketing and Management program at London Metropolitan University are equipped with a robust set of skills and a comprehensive understanding of the global fashion industry, making them highly competitive candidates for a wide range of career paths. The program’s blend of academic learning, industry engagement, and practical experience ensures that students are ready to take on leadership roles within the fashion marketing and management sectors. 

Fashion Marketing Manager: As a fashion marketing manager, graduates will lead marketing initiatives for fashion brands, retailers, or fashion-related businesses. They will oversee the creation and execution of marketing campaigns, utilizing both traditional and digital platforms to promote brands and engage with consumers. Their role will include market research, consumer behavior analysis, and developing innovative marketing strategies to increase brand awareness and sales.

Brand Manager: A brand manager in the fashion industry focuses on shaping and managing the image and identity of fashion brands. Graduates can work for major fashion companies or independent labels, helping to position the brand in the marketplace, develop marketing materials, and monitor brand performance. This role requires creativity, strategic thinking, and a deep understanding of consumer trends.

Digital Marketing Manager: With the rise of digital platforms and e-commerce, digital marketing is one of the most sought-after career paths for fashion graduates. Digital marketing managers create online marketing strategies for fashion brands, including content creation, social media campaigns, SEO, and paid advertising. Graduates are equipped to manage the brand’s digital presence, boost online sales, and engage a global audience.

Fashion Buyer: Graduates can pursue a career as a fashion buyer, selecting and purchasing fashion products for retail stores or e-commerce platforms. Buyers analyze market trends, consumer preferences, and sales data to curate collections that align with the brand’s vision and target market. This role involves close collaboration with designers, suppliers, and marketing teams to ensure the right products reach consumers at the right time.

Retail Manager: For those interested in managing fashion retail operations, the role of retail manager is an ideal option. Retail managers oversee daily store operations, including sales strategies, inventory management, staff supervision, and customer experience. They are responsible for ensuring the store meets financial targets and maintains the brand’s identity and standards.

Fashion PR Specialist: A fashion public relations (PR) specialist works on creating and maintaining a positive image for fashion brands in the media. This role involves managing relationships with fashion journalists, influencers, and media outlets, and organizing events such as fashion shows, product launches, and press releases. Fashion PR specialists must have excellent communication skills and a strong understanding of media strategies.

Social Media Manager: Social media has become a key marketing tool in the fashion industry, and graduates can work as social media managers to curate content, engage with followers, and enhance the brand’s online presence. In this role, graduates will manage social media accounts, develop content strategies, and analyze engagement metrics to grow the brand’s social media following.

Fashion Consultant: Fashion consultants advise brands, retailers, and individual clients on how to improve their fashion strategies, product offerings, and brand presence. Graduates with an interest in personal styling, trends forecasting, and fashion advice can work as consultants to help companies refine their fashion collections or assist individuals in shaping their personal style.

Visual Merchandiser: Graduates can also pursue careers as visual merchandisers, who are responsible for creating visually appealing product displays in retail stores. They use design principles to showcase products in a way that attracts and engages customers. This role requires a strong sense of creativity and an eye for fashion trends, making it ideal for graduates interested in both fashion and design.

Fashion Entrepreneur: For those with an entrepreneurial spirit, the program provides the foundation for starting a fashion-related business. Whether launching a fashion brand, retail venture, or digital fashion platform, graduates have the tools to bring their business ideas to life. The program’s focus on business management, marketing, and consumer behavior prepares graduates to take the necessary steps to succeed in the competitive fashion market.

Fashion Event Manager: Fashion event managers are responsible for organizing and overseeing fashion shows, product launches, and other industry-related events. Graduates can manage logistics, coordinate with designers and models, and ensure the smooth execution of high-profile events. A career in event management offers opportunities to work with top fashion brands and showcase the latest trends to the public.

Sustainable Fashion Specialist: Given the increasing emphasis on sustainability in the fashion industry, there is growing demand for specialists who can help brands adopt eco-friendly practices. Graduates can work as sustainability managers or consultants, guiding companies in implementing sustainable sourcing, production, and marketing strategies, aligning their brand with consumer demand for ethical fashion.


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