MSc Digital Marketing with Data Analytics

Postgraduate Entry Requirements:

• Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 60% or equivalent.
• English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
  • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
  • TOEFL: A minimum overall score of 88, with at least 19 in Listening, Reading, Speaking, and Writing.
  • PTE Academic: A minimum overall score of 65 with no individual score below 59.
• Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Coventry University offers a range of scholarships and bursaries to the international students, based on academic merit and financial need. 

1. Future Global Leaders Scholarship: This scholarship is available for undergraduate and postgraduate students and covers up to 50% of the tuition fees. It is awarded based on academic excellence, extracurricular activities, and leadership skills.
2. Sports Scholarships: Coventry University offers sports scholarships to students who excel in their chosen sport. The scholarship covers financial support, coaching, and access to university sports facilities.
3. Commonwealth Shared Scholarship Scheme: This scholarship is available for postgraduate students from developing Commonwealth countries who wish to study in the UK. It covers tuition fees, living expenses, and airfare.
4. GREAT Scholarships: Coventry University is a partner of the GREAT Scholarship Scheme, which offers scholarships to students from selected countries. The scholarship covers up to £10,000 of tuition fees.
5. Coventry University Academic Performance Scholarship: This scholarship is available for postgraduate students and offers a discount of up to £2,000 on the tuition fees for students who achieve a high academic performance.
6. Coventry University Alumni Discount: Coventry University offers a 15% discount on the tuition fees for international students who have previously studied at the university.

It is important to note that eligibility criteria, application deadlines, and award amounts vary for each scholarship.

Graduates of the MSc Digital Marketing with Data Analytics program have excellent career prospects in the rapidly evolving digital marketing landscape.

1. Digital Marketing Specialist: Work as a digital marketing expert, creating and executing effective marketing campaigns for businesses and organizations.

2. Data Analyst: Analyze marketing data and provide valuable insights to improve marketing strategies and decision-making.

3. Social Media Manager: Manage social media platforms and create engaging content to enhance brand visibility and engagement.

4. SEO Specialist: Optimize websites for search engines to improve organic visibility and drive website traffic.

5. Content Marketing Manager: Develop and implement content marketing strategies to attract and retain customers.

6. Digital Marketing Analyst: Analyze marketing data and performance metrics to measure campaign effectiveness.

7. E-commerce Manager: Oversee e-commerce operations and optimize online retail experiences.

8. Digital Marketing Consultant: Provide expert advice and solutions to businesses seeking to enhance their digital marketing efforts.

9. Email Marketing Specialist: Create and manage email marketing campaigns to reach target audiences.

10. Web Analytics Manager: Analyze website data to identify opportunities for optimization and improvement.