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BSc (Hons) Marketing and Management with Psychology
Falmer
INTAKE: September
Program Overview
The BSc (Hons) Marketing and Management with Psychology at the University of Sussex is a dynamic and interdisciplinary degree that combines key aspects of marketing, business management, and psychology. This program is designed to equip students with the knowledge and skills to understand consumer behavior, develop marketing strategies, and manage organizations effectively. Students explore the psychological principles behind consumer decision-making, while gaining practical insights into marketing techniques, strategic management, and organizational behavior. With a focus on real-world applications, the course prepares graduates for careers in marketing, management, and related fields where understanding human behavior is crucial.
Curriculum: The curriculum for this program blends theoretical learning with practical skills in both marketing and psychology. In the first year, students are introduced to the fundamentals of marketing, business management, and the basic concepts of psychology. As the course progresses, students delve deeper into topics such as consumer behavior, strategic marketing, market research, and organizational management. The psychology element offers a unique perspective, with modules exploring cognitive psychology, social psychology, and how psychological theories can be applied to marketing strategies. Additionally, students engage in case studies, group projects, and research-based assignments, which foster critical thinking and problem-solving skills.
Research Focus: Research in this program emphasizes the intersection of marketing, management, and psychology, with a particular focus on understanding consumer behavior and the psychological drivers of decision-making. Students are encouraged to explore topics like brand perception, consumer trust, and psychological influences on marketing campaigns. The faculty at the University of Sussex actively contribute to research that examines how psychological principles can enhance business practices, particularly in areas such as consumer engagement, digital marketing, and corporate social responsibility. This research-oriented approach provides students with the opportunity to engage in cutting-edge studies and prepares them for future roles in marketing research, behavioral analytics, or academic research.
Industry Engagement: The BSc (Hons) Marketing and Management with Psychology program offers strong links to industry, providing students with opportunities to apply their learning in real-world settings. Students benefit from guest lectures, networking events, and internships that allow them to gain firsthand experience in the marketing and business sectors. The University of Sussex has collaborations with a range of global companies, offering students the chance to work on industry-relevant projects. Furthermore, the program incorporates practical assignments and case studies that are often drawn from actual business scenarios, enabling students to understand the challenges faced by organizations in the rapidly evolving marketing landscape.
Global Perspective: The program offers a global perspective by integrating international marketing strategies and psychological theories that apply to diverse cultural and demographic groups. Through global case studies, international business modules, and exchange opportunities, students gain an understanding of how marketing and management practices vary across different regions. The University of Sussex encourages students to think globally, preparing them for careers in multinational companies or international markets. Additionally, the multicultural environment at the university fosters an inclusive atmosphere, where students from all over the world can share diverse insights and perspectives.
Location
Falmer
Score
IELTS 6
Tuition Fee
£ 19050
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 80% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80.
- PTE Academic: A minimum overall score of 59.
- Some programs may have specific subject prerequisites or additional requirements.
The University of Sussex offers a range of scholarships and financial support for international students to help make studying in the UK more accessible. These scholarships recognize academic excellence, support for underrepresented groups, and the ambition to help students thrive in their studies.
Sussex International Scholarships: The University offers a range of scholarships specifically for international students, including the Sussex Excellence Scholarships.These awards typically cover a portion of the tuition fees and are available for students pursuing undergraduate or postgraduate degrees.
Specific Country Scholarships: The University also offers country-specific scholarships for students from particular regions, such as Africa, India, and China.These awards are often designed to make studying at Sussex more accessible for students from those regions.
Graduates of the BSc (Hons) Marketing and Management with Psychology program at the University of Sussex are well-equipped to pursue a wide range of careers in marketing, business management, and psychology-related fields. The combination of psychological insights with marketing and management expertise opens doors to numerous career opportunities, allowing graduates to work in diverse industries such as consumer goods, digital marketing, human resources, market research, and more.
Marketing Manager: Marketing managers develop, implement, and oversee marketing strategies for businesses or organizations. They utilize consumer behavior insights, gained through the psychology component of the program, to design campaigns that resonate with target audiences. Graduates with a background in both marketing and psychology are particularly valuable for roles that require understanding consumer needs, motivations, and behaviors, making them ideal candidates for positions in both traditional and digital marketing sectors.
Brand Manager: Brand managers are responsible for managing a brand’s image, positioning, and overall strategy. Graduates of this program, with their understanding of consumer psychology, are well-positioned to shape a brand's identity, design promotional campaigns, and engage in market analysis. They play a crucial role in maintaining brand consistency and aligning marketing efforts with consumer expectations and perceptions.
Market Research Analyst: Market research analysts collect and analyze data about consumer preferences, market conditions, and competitive landscapes. With training in both marketing and psychology, graduates can interpret consumer behavior data more effectively, identifying patterns that influence purchasing decisions. These professionals play a key role in helping organizations make informed decisions about product development, pricing, and marketing strategies.
Consumer Behavior Analyst: Specializing in understanding the psychological factors that influence consumer decision-making, consumer behavior analysts study patterns, habits, and trends to help companies optimize their marketing strategies. This role leverages both the marketing and psychology elements of the program, allowing graduates to work on projects related to customer insights, product design, and branding strategies.
Digital Marketing Specialist: With the rise of online platforms, digital marketing specialists are in high demand. These professionals create and manage marketing campaigns across digital channels such as social media, websites, and search engines. Graduates with a strong understanding of both marketing techniques and consumer psychology are well-equipped to develop effective digital strategies that engage and convert online audiences.
Human Resources Specialist: The psychological understanding gained from this degree makes graduates highly suitable for human resources roles. HR specialists manage recruitment, employee development, and organizational culture. They use psychological principles to improve employee engagement, motivation, and retention, as well as to create a work environment that supports business success.
Product Manager: Product managers oversee the development, launch, and marketing of products. They are responsible for defining product strategies, managing cross-functional teams, and ensuring that products meet consumer demands. Graduates of the BSc (Hons) Marketing and Management with Psychology are equipped to assess market needs through psychological insights, helping to create products that align with consumer preferences.
Advertising Executive: Advertising executives create and execute advertising campaigns across various platforms. This role requires a deep understanding of consumer psychology to craft messages that resonate with audiences. Graduates can leverage their knowledge of consumer decision-making and psychological drivers to develop impactful advertisements that appeal to specific demographics and increase brand visibility.
Social Media Manager: Social media managers are responsible for developing and executing content strategies on social media platforms to engage with audiences and build brand awareness. Understanding the psychological aspects of online engagement, such as social influence and emotional appeal, allows graduates to create compelling content and drive consumer interaction.
Customer Insights Specialist: Customer insights specialists focus on understanding customer needs and behaviors to inform business strategies. By leveraging market research and psychological analysis, they provide valuable information that guides product development, marketing campaigns, and customer engagement strategies.
Consultancy Roles: Graduates can also pursue careers in consultancy, offering their expertise to companies seeking to enhance their marketing, management, or consumer engagement strategies. Consulting roles may involve advising on market trends, consumer behavior, and organizational strategies based on psychological research and insights.
Entrepreneur: For those interested in starting their own business, the program provides a solid foundation in both marketing and management, along with an understanding of consumer behavior. Graduates with entrepreneurial ambitions can apply their knowledge to create businesses that meet consumer needs and build lasting customer relationships.
Academic or Research Careers: Graduates with a strong interest in research may choose to continue their studies by pursuing postgraduate degrees in marketing, business, or psychology. They can also engage in academic research, contributing to advancements in consumer psychology and business practices. This path can lead to teaching positions in universities or research roles in both private and public sectors.
