MA Migration Studies
The MA in Migration and Refugee Studies at Sussex is a one-year full-time or two-year p...
BSc (Hons) Marketing and Management with Psychology (with a professional placement year)
Falmer
INTAKE: September
Program Overview
This interdisciplinary course blends marketing and management principles with psychological theories, preparing graduates for diverse roles in business and marketing sectors. The curriculum emphasizes critical evaluation of organizational and consumer behavior, strategic marketing, brand development, and new product management. Students also delve into economics, accounting, and business law, ensuring a well-rounded business education.
Curriculum: The program is structured into core modules and optional electives. In the initial years, students engage in modules such as Digital, Data, and Decision-Making Skills, Introduction to Business and Management, Introduction to Economics, and Psychology of Child Development. Advanced modules include Marketing Strategy, Marketing Analytics and Metrics, and Understanding Clinical Psychology. Elective options allow for specialization in areas like International Marketing, Sustainable Marketing, and Strategic Brand Management.
Research Focus: The University of Sussex is renowned for its research excellence, ranking first in the UK for annual research income in 2019-2022, as per the Chartered Association of Business Schools. The Business School's research encompasses areas such as brand authenticity, AI in marketing, and technological innovation, providing students with exposure to cutting-edge developments in the field.
Industry Engagement: Students benefit from the university's strong industry connections, with opportunities for professional placements at organizations like The Body Shop, Transport for London, and Warner Bros. The Careers and Entrepreneurship team offers dedicated support, including assistance with finding employers, drafting applications, preparing for interviews, and providing ongoing help throughout the placement.
Global Perspective: The program emphasizes a global outlook, exploring international marketing strategies and consumer behavior across different cultures. The university's diverse student body and international partnerships enrich the learning experience, fostering a global perspective among students.
Location
Falmer
Score
IELTS 6
Tuition Fee
£ 19050
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 80% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80.
- PTE Academic: A minimum overall score of 59.
- Some programs may have specific subject prerequisites or additional requirements.
The University of Sussex offers a range of scholarships and financial support for international students to help make studying in the UK more accessible. These scholarships recognize academic excellence, support for underrepresented groups, and the ambition to help students thrive in their studies.
Sussex International Scholarships: The University offers a range of scholarships specifically for international students, including the Sussex Excellence Scholarships.These awards typically cover a portion of the tuition fees and are available for students pursuing undergraduate or postgraduate degrees.
Specific Country Scholarships: The University also offers country-specific scholarships for students from particular regions, such as Africa, India, and China.These awards are often designed to make studying at Sussex more accessible for students from those regions.
The BSc (Hons) Marketing and Management with Psychology (with a Professional Placement Year) program at the University of Sussex provides graduates with a unique set of skills that combine business management, marketing strategies, and an understanding of human behavior. This combination of knowledge makes the program ideal for students interested in pursuing a wide range of careers in marketing, business management, and psychology-related fields.
Marketing Manager: Graduates can become marketing managers, where they will be responsible for planning, executing, and managing marketing campaigns. With the added psychological insight from the program, they will have a better understanding of consumer behavior, enabling them to develop more effective strategies to reach and engage target audiences.
Consumer Insights Analyst: The understanding of psychological principles related to consumer behavior prepares graduates for roles in consumer insights. In this role, graduates analyze consumer data and behavior to help businesses tailor their products, services, and marketing strategies to better meet customer needs.
Brand Manager: Graduates can take on the role of a brand manager, responsible for shaping and managing the identity of a product or service. They apply marketing techniques and psychological theories to build strong, relatable brands that resonate with consumers and foster brand loyalty.
Digital Marketing Specialist: In an increasingly digital world, there is a growing demand for professionals who can manage online marketing strategies. Graduates with a background in psychology can specialize in digital marketing, using insights into human behavior to optimize online campaigns and increase consumer engagement across various digital platforms.
Product Manager: Product managers oversee the development, marketing, and positioning of products. Graduates of this program will bring a dual focus on marketing and psychological insight, allowing them to effectively manage products that appeal to specific consumer segments and create strong customer loyalty.
Market Research Analyst: Market research analysts help businesses make informed decisions by studying market trends, consumer preferences, and competitor activity. With expertise in psychology, graduates can apply human behavior theories to analyze data and interpret consumer patterns more effectively.
Human Resources Specialist: The psychology component of the program equips graduates with the skills to pursue a career in human resources, where they can help organizations manage talent, improve employee engagement, and enhance organizational culture through a deep understanding of human motivation and behavior.
Public Relations (PR) Specialist: Graduates can enter the PR industry, where they would use their knowledge of psychology to manage relationships between companies and the public, create positive press campaigns, and handle communication during crises.
Organizational Development Consultant: Those interested in consulting can pursue a career in organizational development, advising businesses on how to improve performance, culture, and structure. The combination of business management and psychology helps graduates understand organizational dynamics and human motivation in the workplace.
Entrepreneur: Armed with both marketing expertise and psychological insights into consumer needs, graduates may choose to start their own businesses. The skills gained from this program enable them to effectively market products and services while considering consumer psychology to ensure success in a competitive market.
