MA Migration Studies
The MA in Migration and Refugee Studies at Sussex is a one-year full-time or two-year p...
BSc (Hons) Marketing and Management
Falmer
INTAKE: September
Program Overview
This three-year full-time degree offers a comprehensive curriculum that integrates core business principles with specialized marketing and management strategies. Students engage in modules covering consumer behavior, marketing analytics, brand development, and strategic decision-making. The program emphasizes the development of critical thinking, creativity, and leadership skills, preparing graduates to navigate complex business challenges effectively.
Curriculum: The curriculum is structured to provide a solid foundation in business and management, with opportunities to specialize in areas such as digital marketing, sustainable business practices, and international marketing. Core modules include "Digital, Data and Decision-Making Skills," "Introduction to Business and Management," and "Marketing Strategy." Students also have the flexibility to choose from a range of optional modules, allowing them to tailor their learning experience to align with their career aspirations
Research Focus: The University of Sussex Business School is renowned for its research excellence, ranking first in the UK for annual research income as per the Chartered Association of Business Schools 2025. Faculty members are actively involved in cutting-edge research areas, including brand authenticity, artificial intelligence in marketing, and technological innovation. This research-driven approach ensures that students are exposed to the latest developments in the field, enhancing their academic and professional growth
Industry Engagement: The program fosters strong connections with industry partners, providing students with opportunities for placements, internships, and networking events. Recent students have undertaken placements at organizations such as The Body Shop, Transport for London, and Warner Bros. These experiences allow students to apply their learning in real-world settings, gaining valuable insights and enhancing their employability .
Global Perspective: With an emphasis on international business practices, the program offers opportunities for study abroad and cross-cultural learning experiences. Students can explore global marketing strategies, understand diverse consumer behaviors, and develop a comprehensive understanding of the international business environment. This global perspective is integral to preparing students for careers in multinational corporations and international markets .
Location
Falmer
Score
IELTS 6
Tuition Fee
£ 19050
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 80% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80.
- PTE Academic: A minimum overall score of 59.
- Some programs may have specific subject prerequisites or additional requirements.
The University of Sussex offers a range of scholarships and financial support for international students to help make studying in the UK more accessible. These scholarships recognize academic excellence, support for underrepresented groups, and the ambition to help students thrive in their studies.
Sussex International Scholarships: The University offers a range of scholarships specifically for international students, including the Sussex Excellence Scholarships.These awards typically cover a portion of the tuition fees and are available for students pursuing undergraduate or postgraduate degrees.
Specific Country Scholarships: The University also offers country-specific scholarships for students from particular regions, such as Africa, India, and China.These awards are often designed to make studying at Sussex more accessible for students from those regions.
The BSc (Hons) Marketing and Management program at the University of Sussex opens up a wide range of exciting career opportunities for graduates, combining theoretical knowledge with practical skills that are highly sought after in the global job market. The program’s unique focus on both marketing and management equips students with a versatile skill set, enabling them to pursue careers across various industries, including retail, finance, technology, consulting, and media.
Marketing Manager: Graduates can take on the role of a marketing manager, overseeing marketing strategies, campaigns, and team management. They will be responsible for analyzing market trends, identifying consumer needs, and creating effective marketing plans to boost sales and brand awareness.
Brand Manager: A key career option for those with a passion for branding, graduates can work as brand managers, responsible for developing and maintaining the image and positioning of products or services. This role involves strategic planning, consumer research, and brand development.
Digital Marketing Specialist: With a growing emphasis on online platforms, graduates can pursue a career in digital marketing, where they will manage digital advertising, SEO, content creation, social media strategies, and data analytics to drive online engagement and sales.
Sales Manager: Sales management is another potential career path, where graduates lead and coordinate sales teams, set targets, and create strategies to enhance business growth. This role requires excellent leadership and communication skills to foster client relationships and meet sales goals.
Market Research Analyst: Graduates can work as market research analysts, gathering and analyzing data on consumer behavior, market conditions, and competitor activity to guide business decisions and marketing strategies. This role involves utilizing statistical software and conducting surveys and focus groups.
Advertising Executive: With a background in marketing and management, graduates can join advertising agencies as advertising executives, working on creating and executing advertising campaigns across various media channels. This role involves creativity, strategic thinking, and an understanding of consumer psychology.
Management Consultant: Graduates can also pursue a career in management consulting, providing expert advice to organizations on how to improve their business performance. Consultants analyze business challenges and recommend strategies to increase efficiency, reduce costs, and enhance organizational effectiveness.
Public Relations (PR) Specialist: Public relations professionals manage the reputation and image of companies or individuals. Graduates in this field will create communication strategies, handle media relations, and organize events to maintain a positive public image.
Entrepreneur: With the skills and knowledge gained from the BSc (Hons) Marketing and Management program, some graduates may choose to launch their own businesses, utilizing marketing and management expertise to drive their entrepreneurial ventures.
