MA Migration Studies
The MA in Migration and Refugee Studies at Sussex is a one-year full-time or two-year p...
MSc Strategic Marketing
Falmer
INTAKE: September
Program Overview
The University of Sussex offers an MSc in Strategic Marketing, a comprehensive program designed to equip students with the strategic, analytical, and practical skills needed to succeed in the ever-evolving world of marketing. This program emphasizes the development of marketing strategies that align with business goals, incorporating the latest trends in digital marketing, consumer behavior, brand management, and market research. Students will learn to navigate complex marketing challenges, utilizing a mix of theoretical knowledge and real-world applications to prepare them for leadership roles in marketing across various industries.
Curriculum: The curriculum of the MSc Strategic Marketing program is designed to provide students with a deep understanding of marketing theory and practice. Key modules focus on areas such as digital marketing, brand strategy, marketing analytics, and customer behavior. The program covers essential topics like integrated marketing communications, strategic marketing planning, and the use of data and analytics in decision-making. Students will also engage in case studies, group projects, and industry-focused assignments, ensuring they develop the practical skills necessary for a successful marketing career. Special emphasis is placed on how businesses can create and implement effective marketing strategies in a global and digital marketplace, ensuring that graduates are well-prepared to tackle the challenges faced by modern marketers.
Research Focus: The research focus within the MSc Strategic Marketing program at the University of Sussex emphasizes exploring the intersection of marketing strategies, consumer behavior, and digital transformation. Faculty members engage in cutting-edge research on topics such as the impact of digital media on consumer decision-making, sustainable marketing practices, brand management, and the evolving role of marketing in a globalized economy. Students are encouraged to participate in research initiatives, contributing to the development of new marketing models, digital tools, and strategies that address current and future challenges in the marketing field. The research-driven approach ensures that students gain the latest insights into marketing trends, preparing them for strategic roles in the industry.
Industry Engagement: The University of Sussex has strong ties to industry, offering students numerous opportunities to interact with marketing professionals and gain practical experience. Through partnerships with leading global companies and marketing agencies, the MSc Strategic Marketing program provides students with access to guest lectures, networking events, and internship opportunities. These industry collaborations enable students to engage with real-world marketing challenges and develop a professional network that can enhance their career prospects. Sussex’s connections with the business community also allow students to participate in live projects, providing them with hands-on experience in implementing marketing strategies and understanding the practical applications of marketing theory.
Global Perspective: The MSc Strategic Marketing program at the University of Sussex takes a global approach, recognizing that marketing strategies must be adaptable to diverse international markets. Students will explore how marketing practices vary across regions and cultures, learning to design strategies that resonate with global audiences. The program examines the challenges of marketing in a digital world, where borders are increasingly blurred, and brands must think globally while operating locally. The diverse student body and international faculty ensure that the program fosters a broad understanding of global marketing trends, preparing graduates to take on strategic marketing roles in multinational companies or global marketing agencies.
Location
Falmer
Score
IELTS 6.5
Tuition Fee
£ 25000
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 65% or equivalent.
English language proficiency:
- IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.0.
- TOEFL: A minimum overall score of 95.
- PTE Academic: A minimum overall score of 67.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
The University of Sussex offers a range of scholarships and financial support for international students to help make studying in the UK more accessible. These scholarships recognize academic excellence, support for underrepresented groups, and the ambition to help students thrive in their studies.
Sussex International Scholarships: The University offers a range of scholarships specifically for international students, including the Sussex Excellence Scholarships.These awards typically cover a portion of the tuition fees and are available for students pursuing undergraduate or postgraduate degrees.
Postgraduate Scholarships: International postgraduate students can benefit from the Sussex Graduate Scholarship, which provides a discount on tuition fees for eligible students with strong academic records.This scholarship is available for a variety of postgraduate programs and is aimed at supporting students who wish to advance their studies in the UK.
Chevening Scholarships: The University of Sussex is a partner in the Chevening Scholarship program, which is the UK government’s global scholarship program.Chevening Scholarships are awarded to outstanding individuals from around the world who wish to pursue postgraduate studies in the UK.
Erasmus Mundus Scholarships: The University of Sussex is involved in several Erasmus Mundus programs, offering scholarships for international students from EU and non-EU countries.These scholarships support students pursuing joint Master’s degrees across European universities.
Specific Country Scholarships: The University also offers country-specific scholarships for students from particular regions, such as Africa, India, and China.These awards are often designed to make studying at Sussex more accessible for students from those regions.
The MSc in Strategic Marketing from the University of Sussex offers graduates a wealth of career opportunities in the dynamic and evolving field of marketing. This program equips students with advanced skills in strategic marketing, digital media, consumer behavior, and brand management, preparing them for leadership roles in marketing across a wide range of industries.
Marketing Manager: Graduates can step into roles where they develop, implement, and manage marketing strategies to drive business growth. Marketing Managers oversee the execution of campaigns, analyze market trends, and ensure that marketing efforts align with organizational goals. They may work across sectors such as retail, technology, finance, or FMCG (fast-moving consumer goods).
Brand Manager: As a Brand Manager, graduates are responsible for creating and managing brand strategies that enhance the value and reputation of products or services. This role involves overseeing brand positioning, market research, advertising campaigns, and ensuring brand consistency across various marketing channels. Brand Managers play a crucial role in maintaining customer loyalty and increasing market share.
Digital Marketing Manager: With the growing importance of online marketing, graduates of the MSc Strategic Marketing program can take on the role of Digital Marketing Manager. This position involves managing digital campaigns across various platforms, including social media, search engines, and email. Digital Marketing Managers focus on driving online traffic, optimizing digital content, and improving customer engagement through targeted marketing strategies.
Marketing Consultant: For those with a knack for problem-solving and strategic planning, becoming a Marketing Consultant is an ideal career path. Consultants advise companies on marketing strategies, customer engagement tactics, and digital transformation. They help businesses refine their marketing approach, improve ROI, and stay competitive in the marketplace. Marketing consultants can work independently or as part of a consulting firm.
Customer Insights Analyst: Graduates with strong analytical skills can pursue a career as a Customer Insights Analyst, where they interpret consumer data to inform marketing strategies. These professionals analyze customer behavior, preferences, and purchasing patterns to help businesses create more effective marketing campaigns and product offerings. They often work with large data sets, using tools such as Google Analytics and CRM software.
Content Marketing Manager: As a Content Marketing Manager, graduates are responsible for developing and overseeing content strategies that attract and engage target audiences. This role involves creating compelling content across multiple channels such as blogs, videos, social media, and websites. Content Marketing Managers work closely with SEO specialists and social media teams to ensure that content resonates with customers and ranks well in search engines.
Public Relations (PR) Manager: For those interested in media and communication, a career as a PR Manager could be a natural fit. PR Managers build and maintain a positive public image for a brand, company, or product. They manage press releases, media relationships, and public events to ensure that marketing messages are effectively communicated to the public and that the brand's reputation remains strong.
E-commerce Manager: With the rise of online shopping, E-commerce Managers are in high demand. This role involves overseeing online sales platforms, optimizing user experience, and driving online revenue growth. Graduates can work for retail brands, consumer goods companies, or tech startups, where they are responsible for shaping the online sales strategy and ensuring smooth, effective digital transactions.
Social Media Manager: Social Media Managers play a pivotal role in managing a company's presence across various social platforms. They create engaging content, interact with followers, and run advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter. Social Media Managers aim to enhance brand visibility, engage with the audience, and drive conversions through effective social media strategies.
Market Research Analyst: Graduates interested in research can pursue careers as Market Research Analysts, where they collect and analyze data to identify trends, consumer behavior, and market conditions. These analysts help organizations understand market demand, competition, and customer preferences, providing valuable insights that guide strategic decision-making.
