MSc International Fashion Marketing

London - UK

 

INTAKE: Jan & Sept

Program Overview

The MSc International Fashion Marketing program at Coventry University covers a diverse range of subjects to provide a comprehensive understanding of the fashion industry and marketing principles. 

  1. Fashion Industry Analysis: Exploring the structure of the global fashion industry, including fashion design, manufacturing, and retail.

  2. Consumer Behavior in Fashion: Understanding consumer preferences and behaviors related to fashion products and brands.

  3. Global Fashion Marketing Strategies: Developing effective marketing strategies to reach international audiences and expand fashion brands globally.

  4. Brand Management and Communication: Studying brand management techniques and the use of communication tools in the fashion industry.

  5. Fashion Buying and Merchandising: Learning the essentials of fashion buying and merchandising in a global context.

  6. Digital Marketing for Fashion Brands: Understanding the role of digital marketing in promoting fashion brands worldwide.

  7. Fashion Retailing and E-commerce: Analyzing the latest trends in fashion retailing and e-commerce practices.

  8. Fashion Public Relations and Events: Exploring the role of public relations and events in enhancing fashion brand image.

  9. Sustainability in Fashion: Addressing the growing importance of sustainability and ethical practices in the fashion industry.

  10. Research Methods in Fashion Marketing: Equipping students with research skills to analyze market trends and consumer insights.

Pollster Education

Location

London - UK

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 18250

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 60% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 88, with at least 19 in Listening, Reading, Speaking, and Writing.
    • PTE Academic: A minimum overall score of 65 with no individual score below 59.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Coventry University offers a range of scholarships and bursaries to the international students, based on academic merit and financial need. 

  1. Future Global Leaders Scholarship: This scholarship is available for undergraduate and postgraduate students and covers up to 50% of the tuition fees. It is awarded based on academic excellence, extracurricular activities, and leadership skills.
  2. Sports Scholarships: Coventry University offers sports scholarships to students who excel in their chosen sport. The scholarship covers financial support, coaching, and access to university sports facilities.
  3. Commonwealth Shared Scholarship Scheme: This scholarship is available for postgraduate students from developing Commonwealth countries who wish to study in the UK. It covers tuition fees, living expenses, and airfare.
  4. GREAT Scholarships: Coventry University is a partner of the GREAT Scholarship Scheme, which offers scholarships to students from selected countries. The scholarship covers up to £10,000 of tuition fees.
  5. Coventry University Academic Performance Scholarship: This scholarship is available for postgraduate students and offers a discount of up to £2,000 on the tuition fees for students who achieve a high academic performance.
  6. Coventry University Alumni Discount: Coventry University offers a 15% discount on the tuition fees for international students who have previously studied at the university.

It is important to note that eligibility criteria, application deadlines, and award amounts vary for each scholarship.

The MSc International Fashion Marketing program opens up a range of exciting career opportunities in the global fashion industry.

  1. Fashion Marketing Manager: Graduates can work as marketing managers, leading marketing campaigns for fashion brands.

  2. Brand Manager: Graduates can become brand managers, responsible for managing and promoting fashion brands.

  3. Digital Marketing Specialist: Graduates can specialize in digital marketing, focusing on online promotion and social media strategies for fashion brands.

  4. Fashion Buyer: Graduates can work as fashion buyers, selecting and purchasing fashion products for retail stores.

  5. Fashion Merchandiser: Graduates can pursue careers as fashion merchandisers, managing product displays and inventory.

  6. Public Relations Specialist: Graduates can become PR specialists, handling media relations and public image for fashion brands.

  7. Fashion Events Coordinator: Graduates can work in event management, organizing fashion shows and promotional events.

  8. Market Research Analyst: Graduates can become market research analysts, providing valuable insights to fashion companies.


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