MA Digital Media and Creative Industries
The MA Digital Media and Creative Industries at Loughborough University aims t...
BSc (Hons) Marketing with Placement Year
Loughborough
INTAKE: October
Program Overview
Loughborough University, located in the heart of the United Kingdom, is renowned for its excellent academic reputation and strong focus on student employability. The BSc (Hons) Marketing with Placement Year is an outstanding undergraduate program designed to equip students with the skills and knowledge needed to thrive in the competitive world of marketing. The course combines theoretical learning with practical industry experience, making it an ideal choice for those looking to build a career in marketing. The program offers students the opportunity to gain invaluable hands-on experience through a placement year, allowing them to apply their classroom learning in real-world scenarios, enhance their employability, and gain a deeper understanding of industry trends.
Curriculum: The curriculum of the BSc (Hons) Marketing with Placement Year is designed to provide a comprehensive foundation in both traditional and contemporary marketing principles. Students will explore core areas such as marketing strategy, consumer behavior, digital marketing, and branding, while also focusing on practical skills such as market research, data analysis, and communication strategies. The course is delivered through a mix of lectures, seminars, workshops, and case studies, ensuring that students develop both theoretical and applied knowledge. The placement year offers students the opportunity to work with a range of businesses, allowing them to build their professional network and gain real-time marketing experience.
Research Focus: Loughborough University places a significant emphasis on research that drives innovation and addresses real-world challenges in marketing. The university’s marketing department is at the forefront of cutting-edge research in areas such as consumer psychology, digital marketing, and sustainability in marketing practices. The research conducted at Loughborough focuses on bridging the gap between academia and industry, providing students with access to the latest industry insights and helping them stay ahead of emerging trends. This research-driven approach ensures that the curriculum is always relevant and that students are exposed to the most up-to-date marketing theories and practices.
Industry Engagement: One of the key strengths of the BSc (Hons) Marketing with Placement Year at Loughborough University is its strong ties to industry. The program is designed with input from leading marketing professionals and is continuously updated to reflect the evolving needs of the marketing sector. The placement year is a vital component of this industry engagement, offering students the chance to work with renowned companies and organizations across various sectors. Through internships, live projects, and guest lectures from industry leaders, students gain valuable insights into the practical aspects of marketing, which significantly enhance their future career prospects.
Global Perspective: Loughborough University prides itself on providing a global learning experience. The BSc (Hons) Marketing with Placement Year program encourages students to develop a global perspective by studying international marketing, global consumer behavior, and cross-cultural communication. The university’s international partnerships and opportunities for studying abroad or working with global companies ensure that students gain a broad understanding of how marketing operates in different cultural and economic contexts. This global perspective prepares graduates to excel in the increasingly interconnected and diverse global marketplace.
Location
Loughborough
Score
IELTS 6.5
Tuition Fee
£ 25500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 92.
- PTE Academic: A minimum overall score of 67.
- DET Academic: A minimum overall score of 120.
- Some programs may have specific subject prerequisites or additional requirements.
Loughborough University offers a range of scholarships for international students to support their education and make studying in the UK more affordable. These scholarships recognize academic excellence, financial need, and the potential for students to contribute to the university community.
International Excellence Awards: These are merit-based scholarships offered to international students applying for undergraduate and postgraduate programs. These awards typically cover part of the tuition fees and are designed to attract outstanding students from around the globe.
Global Scholarships: Loughborough offers various global scholarships based on geographical location, supporting students from specific regions or countries with reduced tuition fees.
Loughborough University Elite Sports Scholarships: These are available for students who are competing at an elite level in their sport. The scholarship includes financial support, as well as access to the university's world-class sports facilities, coaching, and training programs.
Country-Specific Scholarships: Loughborough University offers country-specific scholarships for students from particular countries. These scholarships are designed to support students who demonstrate high academic potential and a commitment to contributing to their home country upon graduation.
The BSc (Hons) Marketing with Placement Year provides graduates with a wealth of career opportunities across a variety of sectors. With marketing being an essential function in every industry, graduates from this program are well-positioned to embark on diverse career paths in both domestic and international markets.
Marketing Manager: A common career path for graduates is becoming a marketing manager. In this role, individuals are responsible for overseeing and implementing marketing strategies, managing campaigns, and ensuring brand growth. Marketing managers work across different industries, including retail, technology, and finance. The practical skills gained during the placement year, such as project management and strategic thinking, make graduates highly competitive for such roles.
Digital Marketing Specialist: With digital marketing becoming an integral part of any business strategy, a career as a digital marketing specialist is a great option for graduates. Digital marketing specialists manage online campaigns, social media marketing, content creation, SEO (Search Engine Optimization), SEM (Search Engine Marketing), and email marketing. The curriculum of the BSc (Hons) Marketing with Placement Year focuses heavily on digital marketing, preparing students to excel in this rapidly growing field.
Brand Manager: Brand management is another rewarding career path for graduates of this program. Brand managers are responsible for shaping and maintaining a brand’s image, identity, and market presence. They oversee the development of marketing strategies, advertising campaigns, and market research to ensure that the brand resonates with its target audience. The comprehensive marketing knowledge provided by the course, along with real-world exposure during the placement year, gives graduates a solid foundation for this role.
Market Research Analyst: Market research is critical to understanding customer needs and market trends. As a market research analyst, a graduate’s role would involve collecting and analyzing data to help businesses make informed decisions. The placement year offers students a unique opportunity to apply research methods in real-world settings, preparing them for roles that require strong analytical and research skills.
Public Relations (PR) Specialist: Public relations specialists manage the public image of an organization or individual. They are responsible for creating and maintaining relationships with the media, writing press releases, and handling crisis communications. The communication and strategic thinking skills developed during the BSc (Hons) Marketing with Placement Year prepare students to thrive in PR roles where they manage brand reputation and communication strategies.
Advertising Executive: Graduates can also pursue careers in advertising, where they may work as account executives, creative directors, or media planners. Advertising executives are responsible for creating, managing, and executing advertising campaigns across various media channels. The exposure to advertising strategy, creativity, and media planning during the course helps students develop the skills necessary for success in this dynamic field.
Sales Manager: For those interested in the commercial side of marketing, a career in sales management could be a great fit. Sales managers lead teams, develop sales strategies, and work closely with marketing to drive revenue and growth. The ability to understand consumer behavior, a key aspect of the BSc (Hons) Marketing with Placement Year program, is crucial in this role.
E-Commerce Manager: As online shopping continues to grow, the demand for e-commerce managers is on the rise. E-commerce managers are responsible for overseeing online sales platforms, developing strategies to increase sales, and ensuring a smooth customer experience. Graduates with a strong foundation in digital marketing and consumer behavior, along with experience from the placement year, are well-suited for roles in e-commerce.
Marketing Consultant: For those with a passion for advising businesses on their marketing strategies, a career as a marketing consultant is another option. Consultants work with companies to develop tailored marketing strategies, optimize campaigns, and identify new market opportunities. The program’s focus on research, strategy development, and industry engagement provides graduates with the necessary skills to succeed as consultants.
Entrepreneur/Start-Up Founder: For those with an entrepreneurial spirit, the BSc (Hons) Marketing with Placement Year program provides the foundation for starting a new business or launching a marketing consultancy. The curriculum’s focus on creative problem-solving, consumer insights, and strategic marketing gives graduates the tools to succeed in building their own business ventures.
