BSc (Hons) Sport Management

Program Overview

The BSc (Hons) Sport Management program at Loughborough University is designed to provide students with the skills and knowledge necessary to excel in the dynamic field of sports management. Combining both academic rigor and practical experience, this program equips students with the ability to navigate the rapidly evolving sports industry. Loughborough University, renowned for its strong focus on sports, offers students the unique opportunity to study in a world-class environment that blends both theoretical learning and real-world applications. Graduates of the program are prepared for diverse roles within sports organizations, from managing sports teams and events to working in marketing, sponsorship, and sports policy.

Curriculum: The curriculum of the BSc (Hons) Sport Management program at Loughborough University integrates key concepts from business management with the specific needs and demands of the sports industry. In the first year, students are introduced to core modules such as sports management fundamentals, business and marketing in sports, and the social aspects of sport. This foundational year ensures that students develop a broad understanding of the sports sector and its challenges. The second year delves deeper into areas like sports marketing, event management, sport governance, and financial management in sports organizations. In the final year, students focus on more advanced topics such as strategic management, sports policy, and leadership in sport, allowing them to apply their learning to complex, real-world scenarios. The program also emphasizes the development of practical skills, including project management, communication, and analytical thinking, which are essential for success in the sports management field.

Research Focus: Loughborough University is known for its research excellence in the field of sports, and the BSc (Hons) Sport Management program benefits from this expertise. The university’s research focuses on a range of topics relevant to sports management, including sports economics, the social impact of sport, health and fitness trends, and the management of sports organizations. Students have the opportunity to engage with ongoing research projects and gain insights into emerging trends in the sports industry. The faculty’s research not only informs the curriculum but also enhances students' understanding of the latest developments in sports management, ensuring they graduate with up-to-date knowledge of the field. Students can also contribute to research projects, providing them with valuable experience in the academic side of sports management.

Industry Engagement: Industry engagement is a key feature of the BSc (Hons) Sport Management program at Loughborough University. The university has strong connections with sports organizations, governing bodies, and industry professionals, providing students with ample opportunities for networking, internships, and work placements. The program offers students the chance to undertake work placements with leading sports organizations, both in the UK and internationally. These placements allow students to gain hands-on experience in various aspects of sports management, including event coordination, sponsorship and marketing, sports development, and operations management. Loughborough University’s well-established links with sports teams, event organizers, and other stakeholders in the industry give students a competitive edge when entering the job market. The university’s Careers Network further supports students in finding placement opportunities and securing internships that enhance their employability.

Global Perspective: The BSc (Hons) Sport Management program at Loughborough University offers students a global perspective on sports management. With an increasing emphasis on globalization in the sports industry, the program provides students with an understanding of international markets, global sports governance, and the cross-cultural dimensions of sport. Students engage with global sports organizations and explore issues such as the global commercialization of sport, international sporting events, and the social and political implications of global sports policies. The program also incorporates the opportunity to study abroad or take part in international sports management internships, further broadening students’ horizons and allowing them to gain practical experience in different cultural and professional settings.