BSc (Hons) Media and Communication with Placement Year

Loughborough

 

INTAKE: October

Program Overview

The BSc (Hons) Media and Communication with Placement Year at Loughborough University offers an exceptional academic experience for students looking to build a successful career in the media industry. This dynamic program combines a deep understanding of media theory with practical skills that prepare students for a wide range of roles in digital media, journalism, public relations, advertising, and more. The addition of a placement year provides students with valuable, hands-on industry experience, enhancing their employability and giving them a competitive edge in the media job market. This program is designed to foster creativity, critical thinking, and communication skills, ensuring that graduates are equipped to thrive in the ever-changing media landscape.

Curriculum: The curriculum of the BSc (Hons) Media and Communication with Placement Year at Loughborough University is designed to offer a balanced blend of theoretical study and practical experience. In the first year, students explore fundamental concepts of media and communication, including media theory, communication strategies, media industries, and digital communication tools. As students progress through the program, they delve deeper into specialized areas such as media production, digital content creation, advertising, and social media management. The final year builds on this foundation, focusing on advanced topics like media ethics, digital storytelling, and audience engagement. Throughout the program, students are encouraged to think critically about the impact of media on society, culture, and politics. The optional placement year offers students the opportunity to work in the media industry, gaining real-world experience and making valuable industry connections.

Research Focus: Loughborough University’s research in Media and Communication emphasizes innovative studies in digital media, media ethics, audience behavior, and the transformation of traditional media in the digital age. The university’s research focuses on understanding the role of media in shaping public opinion, political discourse, and cultural trends. Research areas also include the rise of social media, the ethics of media production, and the global distribution of digital content. Students on the BSc (Hons) Media and Communication program are encouraged to engage with ongoing research and apply evidence-based analysis to their work. Research-driven teaching ensures that students have access to the latest media studies, trends, and technologies, helping them stay at the forefront of the evolving media industry.

Industry Engagement: Industry engagement is a core feature of the BSc (Hons) Media and Communication with Placement Year at Loughborough University. The program has strong ties with leading media organizations, offering students opportunities for internships, placements, and live industry projects. These partnerships ensure that students gain practical experience and develop the professional skills needed to succeed in the competitive media industry. The placement year, in particular, allows students to immerse themselves in the media industry, applying their academic learning in real-world settings. Whether working in journalism, public relations, media production, or digital marketing, students have the opportunity to build a professional portfolio, gain insights from industry experts, and develop a network of contacts that will benefit them as they transition from university to the workforce.

Global Perspective: Loughborough University’s BSc (Hons) Media and Communication program offers students a global perspective on the media industry, helping them understand the international context in which media operates. The program explores global media trends, the impact of digital platforms, and the ways in which different cultures and regions approach media production and consumption. Loughborough’s diverse student body further enhances this global learning experience, as students have the opportunity to share ideas and perspectives with peers from different parts of the world. The university also offers opportunities for study abroad programs, allowing students to gain international exposure and better understand global media dynamics. This global perspective prepares graduates for careers in multinational media organizations or roles that involve cross-cultural communication and international media strategies.

Pollster Education

Location

Loughborough

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 23000

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.

English language proficiency:

  • IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 6.0.
  • TOEFL: A minimum overall score of 92.
  • PTE Academic: A minimum overall score of 67.
  • DET Academic: A minimum overall score of 120.
  • Some programs may have specific subject prerequisites or additional requirements.

Loughborough University offers a range of scholarships for international students to support their education and make studying in the UK more affordable. These scholarships recognize academic excellence, financial need, and the potential for students to contribute to the university community.

International Excellence Awards: These are merit-based scholarships offered to international students applying for undergraduate and postgraduate programs. These awards typically cover part of the tuition fees and are designed to attract outstanding students from around the globe.

Global Scholarships: Loughborough offers various global scholarships based on geographical location, supporting students from specific regions or countries with reduced tuition fees.

Loughborough University Elite Sports Scholarships: These are available for students who are competing at an elite level in their sport. The scholarship includes financial support, as well as access to the university's world-class sports facilities, coaching, and training programs.

Country-Specific Scholarships: Loughborough University offers country-specific scholarships for students from particular countries. These scholarships are designed to support students who demonstrate high academic potential and a commitment to contributing to their home country upon graduation.

The BSc (Hons) Media and Communication with Placement Year program at Loughborough University equips students with a blend of practical skills and theoretical knowledge, preparing them for a wide range of careers in the dynamic and fast-paced media industry. The program provides not only academic learning but also invaluable industry experience through a placement year, ensuring that graduates are ready to enter the job market with practical expertise. With a focus on media production, digital content, communication strategies, and global media trends, students gain the skills necessary to excel in various professional roles.

Media Producer: Media producers oversee the development and production of content for various media platforms, including television, radio, digital channels, and social media. Graduates of Loughborough's program gain practical production skills in video, audio, and digital content creation, making them well-equipped to pursue careers as media producers. The placement year allows students to work in real-world production environments, learning how to manage production schedules, coordinate teams, and produce high-quality media content.

Broadcast Journalist: Graduates interested in journalism can pursue careers in broadcast journalism, reporting news and stories on TV, radio, or digital platforms. The program’s strong emphasis on communication strategies, media writing, and research skills prepares students for roles in newsrooms. Loughborough University’s connections with media outlets and the placement year ensure students gain practical experience in reporting, editing, and delivering news, which is vital in securing positions in journalism.

Public Relations (PR) Specialist: A PR specialist manages and maintains an organization's public image, creating press releases, managing media relations, and handling communication strategies. Loughborough’s Media and Communication program focuses on understanding audience behavior and crafting strategic messages, making graduates highly suited for PR roles. The placement year provides hands-on experience in creating PR campaigns and managing client relations, preparing students for careers in both traditional PR firms and digital media agencies.

Social Media Manager: Social media managers handle a brand’s online presence, developing strategies for content creation, community engagement, and audience growth across platforms like Facebook, Twitter, Instagram, and LinkedIn. The BSc (Hons) Media and Communication with Placement Year equips students with the knowledge and skills to create compelling digital content and manage social media campaigns. The placement year gives students the opportunity to gain firsthand experience in managing corporate or organizational social media accounts, an essential skill in today’s digital-first world.

Advertising Executive: Advertising executives are responsible for planning, creating, and executing advertising campaigns that reach target audiences through various media channels. Loughborough’s program offers a foundation in understanding consumer behavior, marketing strategies, and media ethics, all of which are critical for a successful career in advertising. Students can work on real-life advertising campaigns during their placement year, allowing them to understand the full process, from brainstorming ideas to executing campaigns that resonate with target audiences.

Content Creator or Digital Content Manager: Content creators develop engaging content for websites, blogs, social media, and other digital platforms. Whether through writing, video production, or multimedia storytelling, this role requires creativity and technical skills. Loughborough’s program emphasizes digital content creation, media production, and social media engagement, preparing graduates to excel as content creators. The placement year provides students the chance to work on real projects, creating digital content that aligns with business objectives and audience engagement strategies.

Media Researcher: Media researchers analyze media trends, audience behavior, and the effectiveness of media campaigns. They often work in media agencies, research firms, or in-house departments of broadcasting organizations. The Media and Communication program’s focus on media theory, digital technologies, and audience analysis prepares students for roles in media research. During their placement year, students can engage with research projects, conducting audience analysis and helping organizations understand how media impacts their audience.

Marketing Communications Specialist: Marketing communications specialists combine traditional marketing techniques with digital communication tools to engage with consumers. They work on strategies to build brand awareness, drive customer loyalty, and create compelling messages across multiple platforms. The skills gained in media production, digital communication, and audience analysis make Media and Communication graduates ideal candidates for marketing communications roles. The placement year offers students the chance to implement marketing strategies in real-world settings, further honing their expertise.

Event Manager or Coordinator: Media and communication graduates can pursue careers in event management, where they plan, organize, and execute various types of events such as conferences, product launches, media events, and promotional activities. These professionals need strong organizational, communication, and creative skills. The program’s focus on communication strategies and media production provides students with the necessary tools to create impactful events. The placement year offers practical experience in managing real events and collaborating with clients, vendors, and media teams.

Graduate Studies: For students interested in furthering their academic careers, the BSc (Hons) Media and Communication with Placement Year provides a strong foundation for postgraduate study. Graduates can pursue master’s degrees in areas such as media studies, digital communication, public relations, or digital marketing. Loughborough University’s reputation for research excellence and its extensive industry connections make it an ideal platform for those wishing to specialize further in specific areas of media and communication.


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