MA Digital Media and Creative Industries
The MA Digital Media and Creative Industries at Loughborough University aims t...
BSc (Hons) Media and Communication
Loughborough
INTAKE: October
Program Overview
Loughborough University’s BSc (Hons) Media and Communication program is designed to provide students with a comprehensive understanding of media theory, practices, and the evolving landscape of communication in the digital age. The program explores various forms of media, including digital, print, television, radio, and social media, with a focus on how they shape public perception, influence society, and drive cultural change. Students will gain essential skills in media production, content creation, digital communication strategies, and media analysis. The program aims to develop critical thinking, creativity, and communication skills, preparing graduates for a wide range of careers in media, public relations, journalism, digital marketing, and other communication-focused roles. This interdisciplinary approach ensures that graduates are equipped to navigate the rapidly changing media industry with both theoretical knowledge and practical experience.
Curriculum: The curriculum for the BSc (Hons) Media and Communication program at Loughborough University blends theoretical foundations with practical application, ensuring students develop a well-rounded understanding of the media industry. In the first year, students are introduced to core topics such as media theory, communication principles, media industries, and digital media. This provides a foundation in understanding the role of media in society and the various types of communication platforms. In subsequent years, students dive deeper into specialized topics such as media production, digital storytelling, advertising, social media management, and media ethics. The program also includes opportunities for students to engage in hands-on media production, creating content for various platforms, and learning essential skills such as video production, audio editing, and digital content creation. Throughout the course, students are encouraged to critically evaluate the media’s impact on culture, politics, and society, while exploring emerging trends in media technology and communication practices.
Research Focus: Loughborough University’s research in Media and Communication is both cutting-edge and interdisciplinary, focusing on key areas such as digital media, media ethics, audience studies, and the impact of new technologies on communication practices. The university’s Media and Communication Department is actively involved in research that investigates how media influences public opinion, political discourse, and cultural trends, with a strong emphasis on the digital transformation of the media landscape. Research areas also include the role of social media in shaping public opinion, the ethics of media representation, and the evolving role of journalists in the age of digital news. Students in the BSc (Hons) Media and Communication program are encouraged to engage with ongoing research, participate in projects, and develop their own research interests in the field of media studies. The program also emphasizes the importance of evidence-based media analysis and the application of critical research methods.
Industry Engagement: Loughborough University offers extensive industry engagement opportunities for students in the BSc (Hons) Media and Communication program. The university has strong connections with a range of media organizations, including broadcasters, advertising agencies, and digital marketing firms, which provide students with valuable exposure to the industry. The program offers opportunities for internships, placements, and live industry projects, allowing students to apply their academic learning in real-world settings. Through these engagements, students gain practical experience in media production, content creation, digital marketing, and public relations, enhancing their employability upon graduation. Loughborough University’s close links with media professionals also facilitate networking opportunities, where students can meet industry leaders, gain insights into media trends, and access career advice. The university’s Career Development Centre provides dedicated support to help students secure internships, develop a professional portfolio, and prepare for their careers in the media and communication industries.
Global Perspective: Loughborough University takes a global approach to Media and Communication, ensuring that students understand the international context in which media operates. The program encourages students to explore how media and communication are shaped by global political, economic, and cultural factors. Students will engage with global media trends, the internationalization of news, and the rise of global digital platforms such as social media and streaming services. Loughborough’s diverse student body, with individuals from different countries and backgrounds, further enhances the global learning experience. Additionally, the university offers opportunities for study abroad programs and international internships, allowing students to gain firsthand experience of media practices in different cultural and geographical contexts. Graduates of the program will be well-prepared to work in an increasingly globalized media environment, where cross-cultural communication and understanding are key to success.
Location
Loughborough
Score
IELTS 6.5
Tuition Fee
£ 23000
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 92.
- PTE Academic: A minimum overall score of 67.
- DET Academic: A minimum overall score of 120.
- Some programs may have specific subject prerequisites or additional requirements.
Loughborough University offers a range of scholarships for international students to support their education and make studying in the UK more affordable. These scholarships recognize academic excellence, financial need, and the potential for students to contribute to the university community.
International Excellence Awards: These are merit-based scholarships offered to international students applying for undergraduate and postgraduate programs. These awards typically cover part of the tuition fees and are designed to attract outstanding students from around the globe.
Global Scholarships: Loughborough offers various global scholarships based on geographical location, supporting students from specific regions or countries with reduced tuition fees.
Loughborough University Elite Sports Scholarships: These are available for students who are competing at an elite level in their sport. The scholarship includes financial support, as well as access to the university's world-class sports facilities, coaching, and training programs.
Country-Specific Scholarships: Loughborough University offers country-specific scholarships for students from particular countries. These scholarships are designed to support students who demonstrate high academic potential and a commitment to contributing to their home country upon graduation.
Loughborough University’s BSc (Hons) Media and Communication program provides students with a broad range of career options in the media and communication sectors. Graduates of this program are equipped with a mix of critical thinking, media production, and communication skills that prepare them for diverse roles within the media industry. The curriculum is designed to offer both theoretical understanding and practical experience, ensuring that students can effectively navigate the fast-changing media landscape. As the demand for digital content, social media expertise, and communication strategies continues to grow, Loughborough graduates are well-positioned to pursue careers in industries such as broadcasting, digital marketing, public relations, advertising, journalism, content creation, and more.
Media Producer: Media producers oversee the creation of content across various platforms, including television, radio, online media, and social media. Graduates with a background in media and communication from Loughborough University possess essential skills in content creation, video production, audio editing, and digital storytelling, which are key to excelling as a media producer. Whether working on a documentary, promotional content, or digital advertising campaigns, media producers manage the logistics of production, collaborate with teams, and ensure the delivery of high-quality content.
Broadcast Journalist: Journalism is a key career option for Media and Communication graduates, particularly for those with a passion for storytelling and current affairs. Broadcast journalists are responsible for reporting news on television, radio, or online platforms. Graduates from Loughborough University’s Media and Communication program are well-prepared to enter the journalism field, having honed their writing, interviewing, and research skills. They may work as news reporters, editors, or producers, covering local, national, or international events. With the increasing demand for digital and online journalism, graduates can also work as digital journalists, contributing to news websites, podcasts, or video platforms.
Public Relations (PR) Specialist: PR specialists play a key role in managing and maintaining the public image of companies, individuals, and organizations. They craft press releases, handle media inquiries, and create communication strategies to promote positive media coverage. The skills developed in the Media and Communication program, such as understanding media relations, communication strategies, and storytelling, make graduates highly suited for careers in PR. With the growing need for brands to maintain their presence on social media and engage with audiences directly, PR roles have expanded into digital communications, creating opportunities for Loughborough graduates in both traditional PR and social media management.
Social Media Manager: Social media managers are responsible for developing and executing social media strategies for brands, organizations, and individuals. This involves creating engaging content, monitoring social media platforms, analyzing performance metrics, and maintaining a positive online presence. Loughborough University’s program focuses on digital communication, media strategies, and content creation, making graduates well-equipped to take on roles in social media management. The demand for social media managers continues to rise as businesses seek to enhance their online engagement and build strong relationships with their audiences.
Advertising Executive: Advertising executives develop and implement advertising campaigns that help companies and brands reach their target audience. This involves market research, creating engaging advertisements, and collaborating with various stakeholders such as designers, marketers, and media outlets. The Media and Communication program provides students with the knowledge and skills needed to work in the advertising industry, focusing on understanding audience behavior, consumer trends, and media planning. Graduates can pursue careers as advertising executives, creative directors, media planners, or account managers in advertising agencies or corporate marketing departments.
Content Creator/Manager: Content creators are responsible for producing engaging content for various platforms, including websites, blogs, social media, and YouTube. They combine creativity with technical skills to develop multimedia content that resonates with audiences. Graduates of the BSc (Hons) Media and Communication program at Loughborough University are prepared to work as content creators, producing written, visual, or audio content. They may specialize in blogging, vlogging, podcasting, or graphic design, or take on content management roles where they oversee the development and execution of content strategies for brands, organizations, or media outlets.
Marketing Communications Specialist: Marketing communications specialists are responsible for developing and executing strategies that promote a brand’s products or services. They work on campaigns that combine traditional marketing methods with digital tools to effectively engage customers. The program’s focus on digital communication and media strategies allows graduates to pursue careers in marketing communications, where they can apply their skills in content development, advertising, social media strategy, and customer engagement. Marketing communications specialists play an essential role in helping brands connect with their target audiences and drive customer loyalty.
Media Researcher: Media researchers analyze trends, audience behavior, and media consumption patterns to provide valuable insights for content creators, advertisers, and media organizations. Loughborough graduates are well-equipped for media research roles, using their understanding of media theory and data analysis to study how media impacts society and how it can be used effectively to target audiences. Media researchers often work in media agencies, think tanks, or research departments within media companies, helping to inform strategic decisions based on data-driven insights.
Event Coordinator or Manager: Event coordinators and managers are responsible for planning and organizing events, including conferences, product launches, and media campaigns. They work closely with clients, vendors, and media professionals to ensure successful execution. Media and Communication graduates with organizational and communication skills can pursue careers in event management, where they leverage their understanding of media promotion, public relations, and branding to create memorable experiences. This career is ideal for those who enjoy working in dynamic, fast-paced environments and have a passion for delivering impactful events.
Graduate Studies and Academia: For students wishing to further their academic careers, Loughborough University’s Media and Communication program provides an excellent foundation for postgraduate studies. Graduates can pursue Master’s or PhD programs in media studies, communication, digital marketing, journalism, or related fields. Further studies offer the opportunity to specialize in areas such as media production, public relations, media ethics, or digital media research. Graduates may also choose to enter academia, contributing to media research, teaching, or becoming experts in specific media-related fields.
