MA Digital Media and Creative Industries
The MA Digital Media and Creative Industries at Loughborough University aims t...
Loughborough
INTAKE: October
The MSc Sport Management program at Loughborough University is designed to provide students with a deep understanding of the business, operational, and strategic aspects of the sports industry. The program combines theoretical learning with real-world applications, enabling students to develop critical thinking, decision-making, and leadership skills required to manage and lead in the dynamic sports sector. Students will gain insight into key areas such as sports marketing, finance, governance, event management, and strategic management. By the end of the program, graduates will be well-prepared for managerial roles in a variety of sports organizations, including professional sports teams, sports federations, media companies, and sports agencies.
Curriculum: The curriculum of the MSc Sport Management program is structured to provide students with a thorough grounding in both the theory and practice of sport management. Core modules include Sport Marketing, Sport Governance, Finance in Sport, Strategic Management in Sport, and Event Management. These modules ensure that students gain an in-depth understanding of how sports organizations operate, the importance of effective leadership, and how to successfully manage large-scale sporting events. In addition to these core modules, students also have the opportunity to select from optional modules that allow them to specialize in areas such as sports media, sponsorship, and international sport management. Practical experience is an integral part of the program, with students encouraged to undertake internships or industry placements as part of their studies. This combination of theoretical knowledge and practical application ensures that students are well-equipped to enter the workforce upon graduation.
Research Focus: Loughborough University is known for its world-class research, and the MSc Sport Management program benefits from the university's strong focus on sports-related research. The university conducts cutting-edge research on the business and governance of sport, sports economics, event management, and sports policy. The program draws on the expertise of the university’s renowned researchers, allowing students to engage with the latest developments in the field. Research areas include the analysis of sports organizations, the impact of sports on communities, consumer behavior in sport, and the role of technology and media in sports marketing. MSc students are encouraged to undertake their own research projects, providing an opportunity to contribute to the expanding body of knowledge in sport management. This research-oriented approach ensures that graduates are not only knowledgeable but also capable of critically analyzing the challenges and opportunities within the sports industry.
Industry Engagement: Loughborough University has strong connections with the global sports industry, providing MSc Sport Management students with valuable opportunities for industry engagement. The program incorporates internships, industry placements, and networking events, allowing students to apply their learning in real-world environments. Students can gain hands-on experience with professional sports teams, sports agencies, event management companies, and governing bodies. These placements and internships offer students the chance to work alongside industry professionals, gaining practical experience that enhances their employability. Furthermore, Loughborough University hosts a variety of industry-focused events, including guest lectures from sports professionals, seminars on the latest trends in sport management, and career fairs that connect students with potential employers. The university's proximity to key sports organizations and its extensive alumni network offer additional opportunities for career development.
Global Perspective: The MSc Sport Management program at Loughborough University provides students with a global perspective on sport. The program attracts students from diverse backgrounds, creating an international learning environment where students can share ideas and gain insights into global sports management practices. Loughborough University has strong international links with sports organizations, including partnerships with sports federations, universities, and industry leaders across the world. The university’s global connections allow students to explore international perspectives on sport management, including global sports marketing, international governance, and the management of multinational sports events. Additionally, Loughborough University’s global alumni network offers students access to a wide range of career opportunities and professional connections around the world. This international outlook ensures that graduates are prepared to work in the globalized sports industry, whether in international sports organizations, multinational corporations, or global sporting events.
Loughborough
IELTS 6.5
£ 29750
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 75% or equivalent.
English language proficiency:
Loughborough University offers a range of scholarships for international students to support their education and make studying in the UK more affordable. These scholarships recognize academic excellence, financial need, and the potential for students to contribute to the university community.
International Excellence Awards: These are merit-based scholarships offered to international students applying for undergraduate and postgraduate programs. These awards typically cover part of the tuition fees and are designed to attract outstanding students from around the globe.
Global Scholarships: Loughborough offers various global scholarships based on geographical location, supporting students from specific regions or countries with reduced tuition fees.
Postgraduate Taught Scholarships: These are available for international students applying for postgraduate taught programs at Loughborough University. Scholarships typically range from £2,000 to £4,000, depending on the student’s academic qualifications and the program they are enrolled in.
Loughborough University International Research Scholarships: For international students who wish to pursue a research-based postgraduate program, Loughborough offers research scholarships that cover full tuition fees, along with an annual stipend to assist with living costs.
Loughborough University Elite Sports Scholarships: These are available for students who are competing at an elite level in their sport. The scholarship includes financial support, as well as access to the university's world-class sports facilities, coaching, and training programs.
Country-Specific Scholarships: Loughborough University offers country-specific scholarships for students from particular countries. These scholarships are designed to support students who demonstrate high academic potential and a commitment to contributing to their home country upon graduation.
Graduates of the MSc Sport Management program at Loughborough University have a broad range of career opportunities available to them. The program’s blend of theoretical education and practical experience provides students with the necessary tools to succeed in various sports-related fields.
Sports Manager: One of the most common career paths for MSc Sport Management graduates is becoming a sports manager. Sports managers oversee the operations of sports teams, clubs, or organizations, ensuring that all aspects of management, from finances to staffing, run smoothly. They may work with professional sports teams, college athletics departments, or sports clubs, handling day-to-day management tasks such as player contracts, team logistics, and community relations. Sports managers are often responsible for setting goals, managing budgets, and ensuring compliance with regulations in the sports industry.
Sports Marketing Professional: Sports marketing is an essential aspect of the sports industry, and graduates of the MSc Sport Management program are well-positioned to enter this field. Sports marketers develop strategies to promote sports teams, events, and products, while also working to enhance fan engagement. They may work for professional sports teams, sports brands, media companies, or sports agencies. Roles in sports marketing often involve creating advertising campaigns, overseeing sponsorship deals, and engaging with both local and international audiences through digital platforms and traditional media.
Event Manager/Coordinator: Sports event management is a dynamic career option for graduates with an MSc in Sport Management. Event managers are responsible for planning, organizing, and executing sports events, from local competitions to large-scale international events such as the Olympics or the FIFA World Cup. These professionals manage all logistics, including venue selection, team coordination, sponsor partnerships, ticketing, and audience engagement. The growing demand for large sporting events creates significant opportunities for MSc Sport Management graduates in this field.
Sports Consultant: Sports consultants provide expert advice to sports organizations, teams, or athletes on a variety of topics, including performance optimization, governance, and financial management. As a sports consultant, MSc Sport Management graduates can help organizations develop strategies, improve their operational efficiency, and expand their global reach. Consultants often work independently or as part of a consulting firm and may specialize in areas such as sports law, business development, or marketing.
Sports Governance and Policy Expert: Governance and policy play a critical role in the functioning of sports organizations, particularly at the professional and national levels. Graduates can pursue careers in sports governance, focusing on the development and implementation of policies that affect athletes, teams, sponsors, and fans. They may work for governing bodies such as the International Olympic Committee (IOC), FIFA, or national sports federations. These professionals ensure that organizations comply with regulations and work toward improving transparency, fairness, and integrity within the sports industry.
Sports Agency Professional: Graduates of the MSc Sport Management program can pursue careers with sports agencies that represent athletes, teams, and other stakeholders in the industry. These professionals handle athlete endorsements, sponsorships, and media relations. They may also manage contract negotiations, marketing campaigns, and career development for athletes. Working in a sports agency can be highly rewarding, offering the opportunity to work with high-profile athletes and organizations.
Sports Analyst/Researcher: Sports analysts provide in-depth insights into the performance and trends within sports. MSc Sport Management graduates can work as sports analysts, examining data on player performance, fan engagement, and financial trends within the sports industry. These professionals use statistical tools and research methodologies to produce reports that help organizations make informed decisions about team management, marketing strategies, and business operations. Graduates may also choose to work in academic or research settings, contributing to the development of sports management theory and practice.
Community and Grassroots Sports Development Officer: Some MSc Sport Management graduates may pursue careers focused on community development and grassroots sports. These professionals work to improve access to sports for individuals of all ages and backgrounds, often within local communities or through government-funded initiatives. Their role may involve coordinating youth programs, building partnerships with schools and local organizations, and promoting the benefits of sports participation.
Sports Sponsorship Manager: Sponsorship is a key revenue stream for many sports organizations, and graduates of the MSc Sport Management program can pursue careers in sponsorship management. Sports sponsorship managers are responsible for developing and maintaining relationships with corporate sponsors, securing funding for teams or events, and ensuring that sponsors receive value in return for their investment. They often negotiate contract terms, coordinate promotional activities, and manage sponsor visibility during events.
Sports Entrepreneur: The MSc Sport Management program also equips graduates with the skills needed to start their own sports-related businesses. Whether it’s opening a sports management firm, developing sports products, or launching a new sports league, entrepreneurial opportunities in the sports industry are plentiful. Graduates can leverage their business acumen and industry knowledge to create innovative solutions and services that meet the needs of athletes, teams, and fans.