MA Digital Media and Creative Industries
The MA Digital Media and Creative Industries at Loughborough University aims t...
MSc Marketing
Loughborough
INTAKE: October
Program Overview
Loughborough University, renowned for its academic excellence and commitment to innovation, offers a robust and globally recognized MSc in Marketing program. Located in Leicestershire, UK, the university prides itself on providing a comprehensive curriculum designed to equip students with the essential knowledge and skills to thrive in the dynamic field of marketing. The MSc Marketing program at Loughborough blends academic theory with practical industry experience, enabling students to grasp the complexities of contemporary marketing practices while developing leadership and problem-solving capabilities.
Curriculum: The curriculum of the MSc Marketing program is meticulously structured to cover a wide range of critical marketing disciplines, including consumer behavior, digital marketing, marketing strategy, and brand management. Students engage with courses such as Marketing Analytics, Consumer Insights, Strategic Marketing Management, and Digital Marketing, which provide both theoretical and applied learning. The program emphasizes the importance of data-driven decision-making and offers opportunities to gain hands-on experience through real-world case studies and projects. With a focus on innovation and digital transformation, students are equipped with the knowledge to adapt to evolving market trends and technological advancements.
Research Focus: Loughborough University’s research focus in marketing is centered around consumer behavior, digital marketing strategies, and the intersection of marketing and technology. The university is committed to producing cutting-edge research that informs both academic scholarship and practical marketing strategies. Through collaborations with industry partners and research centers, Loughborough fosters an environment where students and staff engage in forward-thinking, impactful research. This approach ensures that students have access to the latest insights and trends in marketing, enhancing their ability to contribute meaningfully to the field.
Industry Engagement: Loughborough University’s strong connections with leading global brands and industry professionals provide students with invaluable opportunities for networking, internships, and collaborations. The university’s partnerships with top companies in the marketing, technology, and consulting sectors enable students to gain practical experience and real-world insights that are essential for career advancement. Additionally, guest lectures, industry events, and career fairs ensure that students are well-equipped to transition smoothly into the professional world upon graduation.
Global Perspective: The MSc Marketing program at Loughborough offers a global perspective, attracting students from diverse backgrounds and cultures. This international environment enriches the learning experience, allowing students to gain insights into global marketing trends and strategies. Loughborough University’s emphasis on global networking and exchange opportunities further enhances students' understanding of the worldwide marketing landscape, preparing them for successful careers in international markets. The program also integrates global case studies and encourages students to explore marketing practices in different cultural contexts.
Location
Loughborough
Score
IELTS 6.5
Tuition Fee
£ 24500
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 75% or equivalent.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 92.
- PTE Academic: A minimum overall score of 67.
- DET Academic: A minimum overall score of 120.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Loughborough University offers a range of scholarships for international students to support their education and make studying in the UK more affordable. These scholarships recognize academic excellence, financial need, and the potential for students to contribute to the university community.
International Excellence Awards: These are merit-based scholarships offered to international students applying for undergraduate and postgraduate programs. These awards typically cover part of the tuition fees and are designed to attract outstanding students from around the globe.
Global Scholarships: Loughborough offers various global scholarships based on geographical location, supporting students from specific regions or countries with reduced tuition fees.
Postgraduate Taught Scholarships: These are available for international students applying for postgraduate taught programs at Loughborough University. Scholarships typically range from £2,000 to £4,000, depending on the student’s academic qualifications and the program they are enrolled in.
Loughborough University International Research Scholarships: For international students who wish to pursue a research-based postgraduate program, Loughborough offers research scholarships that cover full tuition fees, along with an annual stipend to assist with living costs.
Loughborough University Elite Sports Scholarships: These are available for students who are competing at an elite level in their sport. The scholarship includes financial support, as well as access to the university's world-class sports facilities, coaching, and training programs.
Country-Specific Scholarships: Loughborough University offers country-specific scholarships for students from particular countries. These scholarships are designed to support students who demonstrate high academic potential and a commitment to contributing to their home country upon graduation.
Graduates of the MSc Marketing program from Loughborough University have access to a wide range of career options across multiple sectors, including digital marketing, consumer behavior analysis, brand management, and strategic marketing.
Digital Marketing Manager: As businesses increasingly rely on digital platforms, digital marketing managers play a crucial role in devising online campaigns, managing social media presence, and optimizing search engine rankings. The MSc Marketing program equips students with advanced skills in digital marketing and analytics, making them highly sought-after by companies looking to strengthen their online presence.
Brand Manager: Brand management is vital to maintaining and growing the reputation of a company’s product or service. MSc Marketing graduates are well-prepared to take on roles as brand managers, where they oversee brand strategy, marketing communications, and product development to enhance brand equity and drive business growth.
Marketing Research Analyst: Marketing research analysts play an essential role in gathering, analyzing, and interpreting data related to consumer behavior, market trends, and competitors. The research-driven curriculum at Loughborough University gives students a strong foundation in data analysis, consumer insights, and market research, making them ideal candidates for positions in this field.
Content Marketing Specialist: Content is key to engaging consumers in today’s competitive market. As a content marketing specialist, graduates develop and manage content strategies that attract and retain target audiences. The MSc Marketing program’s focus on digital media and content creation prepares students for this in-demand career path.
Advertising Manager: Advertising managers are responsible for creating and managing advertising campaigns that communicate a company’s message to its target audience. With a comprehensive understanding of both traditional and digital advertising strategies, Loughborough’s MSc Marketing graduates are well-positioned for roles in advertising agencies or in-house corporate teams.
Product Manager: Product managers oversee the development and marketing of a company’s products from concept to launch. They work closely with marketing, sales, and production teams to ensure that products meet market demands and consumer expectations. The MSc Marketing program’s focus on strategic marketing management and consumer behavior provides the perfect foundation for aspiring product managers.
Public Relations (PR) Specialist: PR specialists help manage a company’s image and maintain positive relationships with the public, media, and stakeholders. Marketing graduates with a specialization in communication and brand management can transition seamlessly into PR roles, helping companies improve their visibility and reputation.
Sales and Business Development Manager: Many marketing graduates pursue careers in sales and business development, where they leverage marketing strategies to generate new business opportunities and build client relationships. The program’s emphasis on strategic decision-making and customer-focused approaches makes Loughborough MSc Marketing graduates highly effective in this field.
