MA Digital Media and Creative Industries
The MA Digital Media and Creative Industries at Loughborough University aims t...
MSc Digital Marketing
London
INTAKE: Jan & Oct
Program Overview
Loughborough University’s MSc Digital Marketing program is designed to equip students with the advanced skills and knowledge needed to navigate the dynamic and ever-changing world of digital marketing. This cutting-edge program blends theoretical insights with practical applications, focusing on the tools and strategies essential for success in the digital landscape. The course offers students the opportunity to explore a range of key digital marketing techniques, including search engine optimization (SEO), social media marketing, content marketing, online advertising, data analytics, and digital consumer behavior. The program is ideal for individuals seeking to build a career in digital marketing, whether they come from a marketing background or are transitioning from another field.
Curriculum: The MSc Digital Marketing curriculum at Loughborough University is comprehensive and structured to cover both foundational marketing principles and the specialized tools of digital marketing. Core modules include Digital Marketing Strategy, Social Media Marketing, Search Engine Optimization (SEO) and Analytics, Data Analytics and Insights for Digital Marketing, Content Marketing, and Digital Advertising. Students will gain hands-on experience with the latest digital marketing tools and platforms, equipping them with the skills necessary to create and implement effective marketing campaigns. The program also includes a major project or dissertation, allowing students to apply their knowledge in a real-world context, often in collaboration with industry partners. This practical approach ensures that graduates leave the program with a well-rounded skill set and are prepared to meet the demands of the digital marketing sector.
Research Focus: Loughborough University is renowned for its research excellence, and the MSc Digital Marketing program is aligned with its broader focus on digital business, consumer behavior, and technological innovation. The research within the program delves into the evolving role of digital technologies in marketing, including the impact of artificial intelligence (AI), data analytics, and automation on consumer decision-making. Faculty and students also explore digital trends such as influencer marketing, mobile commerce, and personalized advertising. Research is driven by industry collaboration, and students are encouraged to engage in projects that investigate current challenges and emerging opportunities in digital marketing. This ensures that students gain exposure to the latest research and trends that are shaping the digital marketing landscape.
Industry Engagement: Loughborough University has strong links with industry, providing MSc Digital Marketing students with valuable opportunities for networking, internships, and live projects. The university works closely with leading brands, digital marketing agencies, and technology companies to give students real-world experience and industry insights. Industry professionals contribute to the curriculum through guest lectures, workshops, and seminars, enabling students to learn from practitioners who are at the forefront of digital marketing innovations. Additionally, students are often involved in live case studies and practical assignments that allow them to work directly with businesses, solving real challenges faced by marketing teams in the digital age. These industry partnerships help students build connections with potential employers and enhance their employability upon graduation.
Global Perspective: In an increasingly globalized world, the MSc Digital Marketing program at Loughborough University emphasizes the global nature of digital marketing and its impact across different regions and cultures. The program examines the challenges and opportunities of digital marketing in international markets, exploring topics such as global branding, cross-cultural consumer behavior, and international digital advertising strategies. With a diverse student body and an international faculty, the program also offers a rich cultural exchange, providing students with the chance to learn from peers with different global perspectives. Loughborough’s connections with international businesses and digital marketing agencies further enhance the program’s global outlook, preparing students to work in multinational companies and digital marketing firms that operate in diverse markets around the world.
Location
London
Score
IELTS 6.5
Tuition Fee
£ 29750
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 75% or equivalent.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 92.
- PTE Academic: A minimum overall score of 67.
- DET Academic: A minimum overall score of 120.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Loughborough University offers a range of scholarships for international students to support their education and make studying in the UK more affordable. These scholarships recognize academic excellence, financial need, and the potential for students to contribute to the university community.
International Excellence Awards: These are merit-based scholarships offered to international students applying for undergraduate and postgraduate programs. These awards typically cover part of the tuition fees and are designed to attract outstanding students from around the globe.
Global Scholarships: Loughborough offers various global scholarships based on geographical location, supporting students from specific regions or countries with reduced tuition fees.
Postgraduate Taught Scholarships: These are available for international students applying for postgraduate taught programs at Loughborough University. Scholarships typically range from £2,000 to £4,000, depending on the student’s academic qualifications and the program they are enrolled in.
Loughborough University International Research Scholarships: For international students who wish to pursue a research-based postgraduate program, Loughborough offers research scholarships that cover full tuition fees, along with an annual stipend to assist with living costs.
Loughborough University Elite Sports Scholarships: These are available for students who are competing at an elite level in their sport. The scholarship includes financial support, as well as access to the university's world-class sports facilities, coaching, and training programs.
Country-Specific Scholarships: Loughborough University offers country-specific scholarships for students from particular countries. These scholarships are designed to support students who demonstrate high academic potential and a commitment to contributing to their home country upon graduation.
Loughborough University’s MSc Digital Marketing program offers students the knowledge and practical skills needed to navigate the digital marketing landscape, which is constantly evolving due to advancements in technology and shifts in consumer behavior. The program equips graduates with a robust understanding of key digital marketing disciplines, including social media marketing, search engine optimization (SEO), digital advertising, content marketing, and data analytics. With this comprehensive skill set, graduates are well-positioned to pursue a wide range of exciting career opportunities in the ever-growing field of digital marketing.
Digital Marketing Manager: Digital marketing managers are responsible for overseeing and implementing digital marketing strategies across various platforms. They manage campaigns, analyze performance, and optimize digital strategies to drive engagement, increase brand awareness, and generate leads. Graduates of the MSc Digital Marketing program at Loughborough University, with their expertise in SEO, SEM, and digital strategy, are highly sought after for managerial roles where they can lead digital marketing initiatives for businesses across different sectors.
Social Media Manager: Social media managers develop and execute strategies to build a brand’s presence across social media platforms such as Facebook, Instagram, LinkedIn, and Twitter. They engage with audiences, create content, and track performance metrics. Graduates of the MSc Digital Marketing program are well-equipped to pursue careers as social media managers, where they can drive brand conversations, foster community engagement, and leverage social media tools to create impactful campaigns.
SEO/SEM Specialist: Search engine optimization (SEO) and search engine marketing (SEM) specialists focus on improving a brand’s visibility on search engines through optimization techniques and paid advertising. SEO/SEM specialists use keyword research, content strategies, and technical optimizations to enhance website rankings and increase organic traffic. With a deep understanding of SEO principles and digital advertising techniques, MSc Digital Marketing graduates can excel in this specialized role, helping businesses attract qualified traffic to their digital assets.
Content Marketing Manager: Content marketing managers create and execute content strategies to engage audiences and drive business goals. This role involves writing, curating, and distributing content across digital channels, including blogs, email newsletters, social media, and websites. Graduates with expertise in content marketing, storytelling, and audience analysis from the MSc Digital Marketing program are well-prepared to build content strategies that resonate with target audiences and enhance brand visibility.
Digital Advertising Specialist: Digital advertising specialists manage paid advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and Instagram Ads. They are responsible for targeting the right audience, setting budgets, and measuring the performance of paid campaigns. Graduates of the MSc Digital Marketing program, who are proficient in digital advertising tools and data analytics, can thrive in this role, optimizing ad performance to achieve high ROI for clients or organizations.
Email Marketing Specialist: Email marketing specialists focus on creating, managing, and analyzing email campaigns to nurture leads, retain customers, and drive conversions. They use segmentation, automation, and personalized content to craft emails that resonate with recipients. With strong analytical and content development skills, graduates of the MSc Digital Marketing program are well-suited for email marketing roles, helping businesses build lasting relationships with their audience through effective email communication.
Data Analyst (Digital Marketing): Data analysts in digital marketing roles focus on analyzing data from digital campaigns to optimize performance. They track key performance indicators (KPIs), assess customer behavior, and generate actionable insights that guide future marketing decisions. With a focus on data-driven strategies, graduates of the MSc Digital Marketing program are equipped with the analytical skills to excel as digital marketing data analysts, helping companies understand and improve their marketing efforts through data analysis.
Brand Manager (Digital): Digital brand managers are responsible for managing and growing a brand’s online presence. They work to ensure consistency across digital channels, develop digital marketing campaigns, and monitor consumer sentiment. Graduates of the MSc Digital Marketing program, with their deep understanding of digital branding, strategy, and consumer behavior, can pursue careers as digital brand managers, overseeing the digital presence of brands and driving brand loyalty.
Digital Marketing Consultant: Digital marketing consultants help businesses devise and implement digital marketing strategies that align with their goals. They provide expertise in areas such as SEO, paid media, content marketing, and social media strategy. Graduates from Loughborough University’s MSc Digital Marketing program can take on consulting roles, offering advice to organizations looking to improve their digital marketing efforts and gain a competitive edge in their industry.
E-commerce Manager: E-commerce managers oversee online sales strategies for businesses, ensuring that digital storefronts operate smoothly and effectively. They manage online product listings, pricing, promotions, and digital marketing campaigns aimed at driving e-commerce sales. With a strong background in digital marketing and a deep understanding of e-commerce platforms, MSc Digital Marketing graduates can excel in managing e-commerce operations and enhancing the online shopping experience for customers.
Affiliate Marketing Manager: Affiliate marketing managers develop and manage affiliate programs that help companies expand their reach through partnerships with influencers, bloggers, and third-party websites. They manage relationships with affiliates, track performance, and optimize campaigns to increase conversions. Graduates of the MSc Digital Marketing program are equipped with the necessary skills in digital marketing, analytics, and partnerships to thrive in this role.
Digital Marketing Entrepreneur: Some graduates of the MSc Digital Marketing program may decide to start their own digital marketing agency or consulting firm. As digital marketing continues to grow, there is an increasing demand for marketing experts who can help businesses establish a strong online presence and drive growth. Graduates with a passion for innovation and business development can launch their own ventures in the digital marketing space, offering services ranging from SEO and social media management to content creation and digital advertising.
