BA (Hons) Media and Marketing

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.

English language proficiency:

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• PTE Academic: A minimum overall score of 65.
• Some programs may have specific subject prerequisites or additional requirements.

The University of Derby offers various scholarships and funding opportunities to support international students financially. These scholarships are designed to ease the financial burden of studying abroad and make higher education more accessible for students from diverse backgrounds.

Vice-Chancellor’s Scholarship: The University of Derby offers the prestigious Vice-Chancellor’s Scholarship for international students. This scholarship provides up to £2,000 for students enrolling in undergraduate or postgraduate programs. It is awarded based on academic merit and achievements, recognizing outstanding students who demonstrate potential in their field of study.

International Student Scholarship: The International Student Scholarship is designed to assist new international students with their tuition fees. This scholarship offers up to £2,000 for students from specific countries or regions and is awarded to students who meet the academic requirements and demonstrate contributing to the international community at the University of Derby.

Country-Specific Scholarships: In addition to general scholarships, the University of Derby offers country-specific scholarships for students from particular regions. These scholarships aim to support students from countries such as India, China, Nigeria, and many more. The value of these scholarships varies, but they often range from £1,000 to £3,000, depending on the country and the student's academic background.

Alumni Loyalty Discount: The University of Derby offers a special alumni discount for students who have previously studied at the university. International students who have completed a degree or program at Derby and return for further study are eligible for this discount, which helps to reduce the overall cost of their education.

Early Bird Discount: International students who apply early may be eligible for the Early Bird Discount, which provides a reduction in tuition fees for students who accept an offer of admission before a specified deadline. This discount is intended to encourage timely applications and assist students with their planning.

External Scholarships: In addition to internal scholarships, international students are encouraged to explore external scholarship opportunities. The University of Derby provides guidance and resources to help students identify and apply for scholarships offered by government bodies, organizations, and private foundations in their home countries or internationally.

Graduates of the BA (Hons) Media and Marketing program at the University of Derby are well-equipped to pursue a wide range of careers within the dynamic media and marketing sectors. The course prepares students for various roles by offering a balance of creative, technical, and business-focused skills that align with industry needs. 

Media Planning and Buying: Graduates can work in agencies or media companies, managing advertising campaigns and media buying strategies for brands. This involves understanding the target audience and determining the most effective platforms and channels for media placement.

Digital Marketing: With a focus on modern marketing tools and techniques, graduates can take up roles as digital marketing specialists, managing social media strategies, online content creation, search engine optimization (SEO), and email marketing campaigns.

Brand Management: Brand managers are responsible for shaping and promoting a company’s brand image. Graduates can work in product branding, brand strategy, and marketing communications, focusing on positioning and differentiation strategies for brands across media platforms.

Content Creation and Strategy: Graduates can pursue careers as content creators, video producers, copywriters, or bloggers. These roles involve crafting engaging content across various digital platforms, from social media posts to long-form articles, videos, and infographics.

Public Relations (PR): Many graduates choose a career in public relations, managing the reputation of brands, individuals, or companies. PR professionals develop press releases, media pitches, and communication strategies to maintain positive public relations.

Event Management and Promotion: For those interested in organizing and promoting events, graduates can enter event management, working in sectors such as entertainment, corporate events, or experiential marketing. This career involves coordinating logistics, publicity, and event execution.

Marketing and Advertising Agencies: Graduates can work in advertising agencies, handling clients’ advertising needs, creative media strategies, and promotional campaigns. These roles involve working with teams to produce creative concepts and manage marketing initiatives.

Social Media Management: As companies place increasing emphasis on social media, graduates can become social media managers, responsible for creating, curating, and executing social media strategies to engage with the audience and build brand presence.

Market Research Analyst: Graduates can enter market research, where they analyze consumer behaviors, trends, and preferences to guide marketing strategies. They use data analysis tools to evaluate market conditions and identify growth opportunities for companies.

E-commerce Management: With the rise of online shopping, graduates can take on roles in e-commerce marketing and management, overseeing product listings, digital sales strategies, and customer engagement on various e-commerce platforms.

Advertising Sales: Graduates may also pursue careers in advertising sales, working with businesses to sell advertising space across digital, print, or broadcast media.