MA Art Therapy
The MA Art Therapy at the University of Derby is a comprehensive, practice-based course...
BSc (Hons) Artificial Intelligence in Digital Marketing
Derby Campus
INTAKE: September
Program Overview
This undergraduate program focuses on integrating AI with digital marketing practices, enabling students to understand and apply AI tools to enhance marketing campaigns, customer engagement, and data analysis. The course is accredited by the Chartered Institute of Marketing (CIM), ensuring that the curriculum aligns with industry standards and enhances employability.
Curriculum: The curriculum covers a range of topics, including machine learning, data analytics, consumer behavior, digital content creation, and AI-driven marketing strategies. Students will engage in hands-on projects that simulate real-world marketing challenges, allowing them to apply AI techniques to develop effective marketing solutions.
Research Focus: The University of Derby emphasizes research-informed teaching, with faculty members actively engaged in research across AI and digital marketing disciplines. Students benefit from this expertise, gaining insights into contemporary issues and developments within these fields.
Industry Engagement: The program maintains strong connections with industry, offering students opportunities for live consultancy projects, field trips, and exposure to real-world business environments. These experiences enhance employability by allowing students to apply their knowledge in practical settings.
Global Perspective: The BSc (Hons) Artificial Intelligence in Digital Marketing program incorporates a global outlook, preparing students to operate in international AI and digital marketing markets. The curriculum includes international case studies and offers opportunities for study abroad, broadening students' understanding of global AI practices.
Location
Derby Campus
Score
IELTS 6
Tuition Fee
£ 14900
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE Academic: A minimum overall score of 65.
- Some programs may have specific subject prerequisites or additional requirements.
The University of Derby offers various scholarships and funding opportunities to support international students financially. These scholarships are designed to ease the financial burden of studying abroad and make higher education more accessible for students from diverse backgrounds.
Vice-Chancellor’s Scholarship: The University of Derby offers the prestigious Vice-Chancellor’s Scholarship for international students. This scholarship provides up to £2,000 for students enrolling in undergraduate or postgraduate programs. It is awarded based on academic merit and achievements, recognizing outstanding students who demonstrate potential in their field of study.
International Student Scholarship: The International Student Scholarship is designed to assist new international students with their tuition fees. This scholarship offers up to £2,000 for students from specific countries or regions and is awarded to students who meet the academic requirements and demonstrate contributing to the international community at the University of Derby.
Country-Specific Scholarships: In addition to general scholarships, the University of Derby offers country-specific scholarships for students from particular regions. These scholarships aim to support students from countries such as India, China, Nigeria, and many more. The value of these scholarships varies, but they often range from £1,000 to £3,000, depending on the country and the student's academic background.
Alumni Loyalty Discount: The University of Derby offers a special alumni discount for students who have previously studied at the university. International students who have completed a degree or program at Derby and return for further study are eligible for this discount, which helps to reduce the overall cost of their education.
Early Bird Discount: International students who apply early may be eligible for the Early Bird Discount, which provides a reduction in tuition fees for students who accept an offer of admission before a specified deadline. This discount is intended to encourage timely applications and assist students with their planning.
External Scholarships: In addition to internal scholarships, international students are encouraged to explore external scholarship opportunities. The University of Derby provides guidance and resources to help students identify and apply for scholarships offered by government bodies, organizations, and private foundations in their home countries or internationally.
Graduates of the BSc (Hons) Artificial Intelligence in Digital Marketing program at the University of Derby are well-equipped to pursue a variety of dynamic and rewarding careers at the intersection of AI and digital marketing. This interdisciplinary degree combines technical AI skills with strategic marketing insights, preparing students for roles in sectors such as e-commerce, advertising, technology, and data analytics.
AI Marketing Strategist: Develop and implement AI-driven marketing strategies to enhance customer engagement and optimize campaign performance.
Digital Marketing Analyst: Utilize AI tools to analyze consumer behavior, market trends, and campaign effectiveness, providing actionable insights to inform marketing decisions.
E-commerce Manager: Oversee online retail operations, leveraging AI technologies to personalize customer experiences and drive sales.
Content Personalization Specialist: Employ AI algorithms to tailor digital content to individual user preferences, improving user satisfaction and engagement.
SEO and SEM Specialist: Apply AI techniques to enhance search engine optimization and marketing efforts, increasing website visibility and traffic.
Customer Experience Manager: Utilize AI tools to analyze customer interactions and feedback, implementing strategies to enhance overall customer satisfaction.
