MA Art Therapy
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BA (Hons) Marketing, PR and Advertising
Kedleston Road, Derby Campus
INTAKE: September
Program Overview
This degree provides a solid foundation in marketing principles, public relations strategies, and advertising techniques. Students learn to develop and execute effective communication campaigns that resonate with target audiences, enhancing brand visibility and engagement. The program emphasizes creativity, strategic thinking, and the integration of traditional and digital media platforms.
Curriculum: The curriculum covers a wide range of subjects, including consumer behavior, media planning, brand management, and digital communications. Students engage in hands-on projects, developing skills in content creation, campaign analysis, and the use of industry-standard tools. The course structure allows for specialization in areas such as social media marketing, crisis communication, and advertising strategy, enabling students to tailor their learning to specific career goals.
Research Focus: While the program is practice-oriented, it also encourages engagement with current research in marketing, public relations, and advertising. Students have opportunities to explore emerging trends and technologies, enhancing their critical thinking and keeping them abreast of the latest developments in the field.
Industry Engagement: The University of Derby emphasizes strong industry connections, providing students with opportunities to work on live projects and interact with professionals through guest lectures and workshops. These experiences offer valuable insights into industry practices and help students build a professional network. Additionally, the program offers a placement year option, allowing students to gain hands-on experience in a real-world setting, further enhancing their employability upon graduation.
Global Perspective: Recognizing the global nature of marketing and communications, the program offers opportunities for students to study abroad at partner institutions. This international exposure broadens students' understanding of global markets and consumer behaviors, preparing them to operate effectively in diverse cultural and business environments.
Location
Kedleston Road, Derby Campus
Score
IELTS 6
Tuition Fee
£ 14900
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE Academic: A minimum overall score of 65.
- Some programs may have specific subject prerequisites or additional requirements.
The University of Derby offers various scholarships and funding opportunities to support international students financially. These scholarships are designed to ease the financial burden of studying abroad and make higher education more accessible for students from diverse backgrounds.
Vice-Chancellor’s Scholarship: The University of Derby offers the prestigious Vice-Chancellor’s Scholarship for international students. This scholarship provides up to £2,000 for students enrolling in undergraduate or postgraduate programs. It is awarded based on academic merit and achievements, recognizing outstanding students who demonstrate potential in their field of study.
International Student Scholarship: The International Student Scholarship is designed to assist new international students with their tuition fees. This scholarship offers up to £2,000 for students from specific countries or regions and is awarded to students who meet the academic requirements and demonstrate contributing to the international community at the University of Derby.
Country-Specific Scholarships: In addition to general scholarships, the University of Derby offers country-specific scholarships for students from particular regions. These scholarships aim to support students from countries such as India, China, Nigeria, and many more. The value of these scholarships varies, but they often range from £1,000 to £3,000, depending on the country and the student's academic background.
Alumni Loyalty Discount: The University of Derby offers a special alumni discount for students who have previously studied at the university. International students who have completed a degree or program at Derby and return for further study are eligible for this discount, which helps to reduce the overall cost of their education.
Early Bird Discount: International students who apply early may be eligible for the Early Bird Discount, which provides a reduction in tuition fees for students who accept an offer of admission before a specified deadline. This discount is intended to encourage timely applications and assist students with their planning.
External Scholarships: In addition to internal scholarships, international students are encouraged to explore external scholarship opportunities. The University of Derby provides guidance and resources to help students identify and apply for scholarships offered by government bodies, organizations, and private foundations in their home countries or internationally.
The BA (Hons) Marketing, PR and Advertising program at the University of Derby equips graduates with a versatile skill set, opening doors to a wide array of career opportunities in the dynamic fields of marketing, public relations, and advertising. This comprehensive program blends theoretical knowledge with practical experience, ensuring that students are well-prepared to meet the demands of the industry.
Marketing Manager: Graduates can lead marketing teams, develop strategic campaigns, and analyze market trends to drive business growth. Their comprehensive understanding of marketing principles positions them to make informed decisions that enhance brand visibility and profitability.
Public Relations Specialist: With strong communication skills and an understanding of media relations, graduates can manage an organization's public image, craft press releases, and handle crisis communications to maintain a positive reputation.
Advertising Executive: Leveraging creative skills and strategic thinking, graduates can conceptualize and execute advertising campaigns across various media platforms, ensuring messages resonate with target audiences.
Brand Manager: By understanding consumer behavior and market positioning, graduates can oversee brand development, ensuring consistency across all marketing channels and fostering brand loyalty.
Digital Marketing Specialist: Equipped with knowledge of digital tools and platforms, graduates can manage online marketing efforts, including social media campaigns, SEO strategies, and content marketing to engage digital audiences effectively.
Event Coordinator: Utilizing organizational and promotional skills, graduates can plan and execute events that align with marketing objectives, enhancing brand awareness and customer engagement.
Market Research Analyst: With analytical skills honed during the program, graduates can interpret data to understand market trends, consumer preferences, and campaign effectiveness, providing valuable insights for strategic planning.
Communications Manager: Graduates can oversee internal and external communications, ensuring that messaging aligns with organizational goals and resonates with stakeholders.
