MA Art Therapy
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BA (Hons) Marketing
Derby Campus
INTAKE: September
Program Overview
This degree is accredited by the Chartered Institute of Marketing (CIM), providing students with the opportunity to gain professional qualifications alongside their academic studies. The program emphasizes a customer-centric approach, equipping students with the skills to develop and implement effective marketing strategies across various sectors.
Curriculum: The curriculum covers a broad range of topics, including consumer behavior, digital marketing, branding, and market research. Students have the flexibility to tailor their studies by choosing specialist pathways in areas such as digital marketing, public relations, and advertising. The course also incorporates real-world projects and case studies, allowing students to apply their learning in practical settings.
Research Focus: While the program is practice-oriented, it also encourages engagement with current research in marketing. Students have opportunities to participate in research projects that explore emerging trends and technologies in the field. This research involvement enhances critical thinking and keeps students abreast of the latest developments in marketing.
Industry Engagement: The University of Derby emphasizes strong industry connections, providing students with opportunities to work on live marketing projects and interact with professionals through guest lectures and workshops. These experiences offer valuable insights into industry practices and help students build a professional network. Additionally, the program offers a placement year option, allowing students to gain hands-on experience in a real-world setting, further enhancing their employability upon graduation.
Global Perspective: Recognizing the global nature of marketing, the program offers opportunities for students to study abroad at partner institutions. This international exposure broadens students' understanding of global markets and consumer behaviors, preparing them to operate effectively in diverse cultural and business environments.
Location
Derby Campus
Score
IELTS 6
Tuition Fee
£ 14900
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE Academic: A minimum overall score of 65.
- Some programs may have specific subject prerequisites or additional requirements.
The University of Derby offers various scholarships and funding opportunities to support international students financially. These scholarships are designed to ease the financial burden of studying abroad and make higher education more accessible for students from diverse backgrounds.
Vice-Chancellor’s Scholarship: The University of Derby offers the prestigious Vice-Chancellor’s Scholarship for international students. This scholarship provides up to £2,000 for students enrolling in undergraduate or postgraduate programs. It is awarded based on academic merit and achievements, recognizing outstanding students who demonstrate potential in their field of study.
International Student Scholarship: The International Student Scholarship is designed to assist new international students with their tuition fees. This scholarship offers up to £2,000 for students from specific countries or regions and is awarded to students who meet the academic requirements and demonstrate contributing to the international community at the University of Derby.
Country-Specific Scholarships: In addition to general scholarships, the University of Derby offers country-specific scholarships for students from particular regions. These scholarships aim to support students from countries such as India, China, Nigeria, and many more. The value of these scholarships varies, but they often range from £1,000 to £3,000, depending on the country and the student's academic background.
Alumni Loyalty Discount: The University of Derby offers a special alumni discount for students who have previously studied at the university. International students who have completed a degree or program at Derby and return for further study are eligible for this discount, which helps to reduce the overall cost of their education.
Early Bird Discount: International students who apply early may be eligible for the Early Bird Discount, which provides a reduction in tuition fees for students who accept an offer of admission before a specified deadline. This discount is intended to encourage timely applications and assist students with their planning.
External Scholarships: In addition to internal scholarships, international students are encouraged to explore external scholarship opportunities. The University of Derby provides guidance and resources to help students identify and apply for scholarships offered by government bodies, organizations, and private foundations in their home countries or internationally.
The BA (Hons) Marketing program at the University of Derby equips students with a wide range of skills, opening up diverse career opportunities in the marketing and business sectors. Graduates are well-prepared to take on strategic marketing roles and work in various industries, from retail and technology to finance and healthcare.
Marketing Manager: As a marketing manager, graduates are responsible for leading the development and execution of marketing strategies. They oversee campaigns, manage teams, and analyze market trends to ensure that marketing efforts meet business goals.
Brand Manager: Brand managers develop and maintain a brand's identity, ensuring that it resonates with consumers and remains competitive in the market. They craft long-term strategies to strengthen brand awareness and consumer loyalty.
Digital Marketing Specialist: With the growth of digital platforms, digital marketing specialists focus on promoting brands, products, and services online. They manage SEO, SEM, social media, content marketing, and email campaigns, all while analyzing the performance of digital campaigns.
Market Research Analyst: Graduates can work as market research analysts, gathering and analyzing data about consumers and competitors. By uncovering market trends, consumer preferences, and behavior patterns, they help businesses make informed decisions.
Social Media Manager: In this role, graduates manage social media accounts, develop strategies, and create content to engage with audiences across platforms like Facebook, Instagram, LinkedIn, and Twitter. They also analyze metrics to optimize social media campaigns.
Advertising Executive: Advertising executives work in agencies or marketing departments to design and implement advertising campaigns across multiple channels. They ensure that advertisements align with brand identity and target the right audience.
Public Relations (PR) Specialist: PR specialists are responsible for managing the public image of their clients or organizations. They develop communication strategies to enhance brand perception, handle media relations, and organize events.
E-commerce Manager: As e-commerce grows, managers in this field handle online sales platforms, optimizing the user experience, product listings, and marketing efforts to drive revenue and increase customer satisfaction.
Product Manager: Product managers oversee the entire lifecycle of a product, from development to launch and post-launch analysis. They collaborate with marketing teams to ensure products meet consumer demands and perform well in the market.
Content Marketing Manager: Content marketing managers develop strategies for creating and distributing valuable content that attracts and retains customers. They focus on blog posts, articles, videos, infographics, and other content types.
CRM (Customer Relationship Management) Manager: CRM managers use data to develop strategies that improve customer retention and loyalty. By utilizing CRM systems, they create personalized marketing campaigns based on customer data.
Entrepreneur/Small Business Owner: Graduates may choose to leverage their marketing skills to start their own business. They apply marketing strategies to build brand awareness, attract customers, and grow their ventures.
