BA (Hons) Marketing and Management

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.

English language proficiency:

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• PTE Academic: A minimum overall score of 65.
• Some programs may have specific subject prerequisites or additional requirements.

The University of Derby offers various scholarships and funding opportunities to support international students financially. These scholarships are designed to ease the financial burden of studying abroad and make higher education more accessible for students from diverse backgrounds.

Vice-Chancellor’s Scholarship: The University of Derby offers the prestigious Vice-Chancellor’s Scholarship for international students. This scholarship provides up to £2,000 for students enrolling in undergraduate or postgraduate programs. It is awarded based on academic merit and achievements, recognizing outstanding students who demonstrate potential in their field of study.

International Student Scholarship: The International Student Scholarship is designed to assist new international students with their tuition fees. This scholarship offers up to £2,000 for students from specific countries or regions and is awarded to students who meet the academic requirements and demonstrate contributing to the international community at the University of Derby.

Country-Specific Scholarships: In addition to general scholarships, the University of Derby offers country-specific scholarships for students from particular regions. These scholarships aim to support students from countries such as India, China, Nigeria, and many more. The value of these scholarships varies, but they often range from £1,000 to £3,000, depending on the country and the student's academic background.

Alumni Loyalty Discount: The University of Derby offers a special alumni discount for students who have previously studied at the university. International students who have completed a degree or program at Derby and return for further study are eligible for this discount, which helps to reduce the overall cost of their education.

Early Bird Discount: International students who apply early may be eligible for the Early Bird Discount, which provides a reduction in tuition fees for students who accept an offer of admission before a specified deadline. This discount is intended to encourage timely applications and assist students with their planning.

External Scholarships: In addition to internal scholarships, international students are encouraged to explore external scholarship opportunities. The University of Derby provides guidance and resources to help students identify and apply for scholarships offered by government bodies, organizations, and private foundations in their home countries or internationally.

The BA (Hons) Marketing and Management program at the University of Derby prepares graduates for a wide range of career opportunities in both marketing and business management fields. The combination of marketing expertise and management skills equips students to lead projects, shape strategic decisions, and drive business success across industries. 

Marketing Manager: Marketing managers lead and execute marketing strategies to build brand awareness, drive sales, and engage customers. This role involves overseeing campaigns, analyzing market trends, and optimizing marketing efforts.

Brand Manager: Brand managers are responsible for developing and maintaining a brand's identity. They focus on creating strategies that help a brand stand out in the market, increasing customer loyalty, and enhancing brand equity.

Digital Marketing Specialist: With digital platforms playing an essential role in modern marketing, digital marketing specialists design and implement strategies for online engagement. This includes areas such as social media, SEO, paid advertising, and email campaigns.

Product Manager: Product managers guide the development and marketing of a product from concept to launch. They work closely with marketing teams to ensure that products meet customer needs and align with the company’s strategic goals.

Market Research Analyst: Market researchers gather and analyze data about consumers and competitors to help companies make informed marketing and business decisions. They use quantitative and qualitative research methods to uncover trends and consumer behaviors.

E-commerce Manager: This role focuses on managing online sales platforms, optimizing the digital shopping experience, and ensuring that the company's products and services are marketed effectively to customers on digital channels.

Advertising Account Manager: Advertising account managers work with clients to develop advertising campaigns, coordinating between creative teams and clients to ensure campaigns meet business objectives.

Business Development Manager: Business development managers focus on identifying new business opportunities, building relationships with potential clients, and ensuring sustainable business growth through marketing and strategic management efforts.

Public Relations (PR) Manager: PR managers are responsible for shaping the public image of their organization. They work on strategies to manage communication and media relations, ensuring that positive narratives about the company are shared.

Sales Manager: Sales managers are responsible for leading sales teams, setting sales targets, and developing strategies to drive revenue growth through effective marketing and customer relationship management.

Consultant: Many graduates opt to work as business or marketing consultants, advising companies on how to improve their marketing strategies, customer engagement, or operational efficiency based on data-driven insights.

Entrepreneur/Small Business Owner: Graduates with strong business and marketing backgrounds may choose to start their own ventures, using their management and marketing knowledge to build and scale their businesses effectively.

Supply Chain Manager: Combining management with marketing insights, supply chain managers ensure that products are delivered effectively from the producer to the consumer, optimizing processes in distribution, logistics, and production.