BSc (Hons) Marketing and Data Insights

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.

English language proficiency:

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• PTE Academic: A minimum overall score of 65.
• Some programs may have specific subject prerequisites or additional requirements.

The University of Derby offers various scholarships and funding opportunities to support international students financially. These scholarships are designed to ease the financial burden of studying abroad and make higher education more accessible for students from diverse backgrounds.

Vice-Chancellor’s Scholarship: The University of Derby offers the prestigious Vice-Chancellor’s Scholarship for international students. This scholarship provides up to £2,000 for students enrolling in undergraduate or postgraduate programs. It is awarded based on academic merit and achievements, recognizing outstanding students who demonstrate potential in their field of study.

International Student Scholarship: The International Student Scholarship is designed to assist new international students with their tuition fees. This scholarship offers up to £2,000 for students from specific countries or regions and is awarded to students who meet the academic requirements and demonstrate contributing to the international community at the University of Derby.

Country-Specific Scholarships: In addition to general scholarships, the University of Derby offers country-specific scholarships for students from particular regions. These scholarships aim to support students from countries such as India, China, Nigeria, and many more. The value of these scholarships varies, but they often range from £1,000 to £3,000, depending on the country and the student's academic background.

Alumni Loyalty Discount: The University of Derby offers a special alumni discount for students who have previously studied at the university. International students who have completed a degree or program at Derby and return for further study are eligible for this discount, which helps to reduce the overall cost of their education.

Early Bird Discount: International students who apply early may be eligible for the Early Bird Discount, which provides a reduction in tuition fees for students who accept an offer of admission before a specified deadline. This discount is intended to encourage timely applications and assist students with their planning.

External Scholarships: In addition to internal scholarships, international students are encouraged to explore external scholarship opportunities. The University of Derby provides guidance and resources to help students identify and apply for scholarships offered by government bodies, organizations, and private foundations in their home countries or internationally.

Graduates of the BSc (Hons) Marketing and Data Insights program are well-equipped to pursue a variety of roles that blend marketing expertise with analytical skills. 

Data Analyst: Analyzing consumer data to provide actionable insights that help businesses improve their marketing strategies, customer engagement, and overall performance. Data analysts work with large datasets to identify trends and patterns that can influence decision-making.

Marketing Analyst: Focusing on the analysis of market data, customer behavior, and campaign performance, marketing analysts support companies in optimizing their marketing efforts based on real-time data and key performance indicators (KPIs).

Digital Marketing Manager: Overseeing digital campaigns and utilizing data insights to refine strategies for platforms such as social media, email marketing, and paid advertising. Digital marketing managers ensure campaigns are data-driven and results-oriented.

Market Researcher: Conducting qualitative and quantitative research to understand consumer needs, preferences, and behaviors. Market researchers gather valuable data to inform product development, pricing strategies, and overall marketing direction.

SEO Specialist: Combining marketing strategy with data analysis, SEO specialists optimize website content and structure to improve search engine rankings. Their work requires understanding consumer search behavior and data-driven decision-making.

Social Media Manager/Strategist: Using data analytics to measure the effectiveness of social media campaigns, social media managers develop strategies that resonate with target audiences while ensuring maximum engagement and return on investment (ROI).

Customer Insight Specialist: Focused on understanding consumer behaviors, customer insight specialists analyze data to identify key trends and preferences, which are used to refine marketing strategies and improve customer experiences.

E-commerce Manager: Overseeing online sales channels and using data insights to optimize customer experiences, product offerings, and marketing efforts to drive sales in the digital space.

Business Intelligence Analyst: Leveraging data analytics to support marketing decisions and organizational strategy, business intelligence analysts work with various departments to drive business growth by improving operational efficiency and decision-making.

CRM (Customer Relationship Management) Manager: Utilizing data to build stronger customer relationships, CRM managers use data insights to segment customers, target personalized campaigns, and retain customers over time.