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BSc (Hons) Digital Marketing
Kedleston Road, Derby Campus
INTAKE: September
Program Overview
This undergraduate degree is designed to transform students into proficient digital marketers by combining theoretical foundations with practical applications. The curriculum emphasizes real-world experiences, allowing students to engage with current digital marketing practices and tools. Accredited by the Chartered Institute of Marketing (CIM), the program provides students with opportunities to gain professional qualifications alongside their academic studies, enhancing their employability in the competitive marketing sector.
Curriculum: The course covers a comprehensive range of topics essential for modern digital marketing professionals. Students delve into areas such as social media engagement, viral marketing, multi-channel campaigns, content management, online advertising, search engine optimization (SEO), mobile marketing strategies, and digital analytics. This diverse curriculum ensures that graduates are well-versed in both the strategic and technical aspects of digital marketing.
Research Focus: While the program is primarily practice-oriented, it also encourages students to engage with current research in digital marketing. This includes exploring emerging trends, consumer behavior analytics, and the impact of technological advancements on marketing strategies. By integrating research into the curriculum, students develop critical thinking skills and stay abreast of the latest developments in the field.
Industry Engagement: The University of Derby places a strong emphasis on industry connections, providing students with opportunities to gain practical experience through internships and placements. Students can opt for a placement year between their second and third years, offering substantial experience and insights into potential career paths. Additionally, the program includes live projects, guest lectures from industry professionals, and networking events, all designed to enhance students' professional profiles and readiness for the job market.
Global Perspective: Recognizing the global nature of digital marketing, the program incorporates international case studies and offers students the chance to study abroad for a semester. This exposure to different markets and cultural perspectives prepares graduates to operate effectively in diverse environments and understand global consumer behaviors .
Location
Kedleston Road, Derby Campus
Score
IELTS 6
Tuition Fee
£ 14900
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE Academic: A minimum overall score of 65.
- Some programs may have specific subject prerequisites or additional requirements.
The University of Derby offers various scholarships and funding opportunities to support international students financially. These scholarships are designed to ease the financial burden of studying abroad and make higher education more accessible for students from diverse backgrounds.
Vice-Chancellor’s Scholarship: The University of Derby offers the prestigious Vice-Chancellor’s Scholarship for international students. This scholarship provides up to £2,000 for students enrolling in undergraduate or postgraduate programs. It is awarded based on academic merit and achievements, recognizing outstanding students who demonstrate potential in their field of study.
International Student Scholarship: The International Student Scholarship is designed to assist new international students with their tuition fees. This scholarship offers up to £2,000 for students from specific countries or regions and is awarded to students who meet the academic requirements and demonstrate contributing to the international community at the University of Derby.
Country-Specific Scholarships: In addition to general scholarships, the University of Derby offers country-specific scholarships for students from particular regions. These scholarships aim to support students from countries such as India, China, Nigeria, and many more. The value of these scholarships varies, but they often range from £1,000 to £3,000, depending on the country and the student's academic background.
Alumni Loyalty Discount: The University of Derby offers a special alumni discount for students who have previously studied at the university. International students who have completed a degree or program at Derby and return for further study are eligible for this discount, which helps to reduce the overall cost of their education.
Early Bird Discount: International students who apply early may be eligible for the Early Bird Discount, which provides a reduction in tuition fees for students who accept an offer of admission before a specified deadline. This discount is intended to encourage timely applications and assist students with their planning.
External Scholarships: In addition to internal scholarships, international students are encouraged to explore external scholarship opportunities. The University of Derby provides guidance and resources to help students identify and apply for scholarships offered by government bodies, organizations, and private foundations in their home countries or internationally.
Graduates of the BSc (Hons) Digital Marketing program at the University of Derby are equipped with the skills and knowledge to pursue a range of exciting and rewarding career paths, both in the UK and internationally.
Digital Marketing Manager: Overseeing digital marketing campaigns, creating strategies for online engagement, and driving brand awareness through various digital channels such as social media, email, and SEO.
Social Media Manager/Strategist: Managing and strategizing social media campaigns, creating engaging content, and analyzing the effectiveness of social media activities across different platforms (Facebook, Instagram, LinkedIn, etc.).
SEO Specialist: Focusing on improving website rankings on search engines through keyword research, on-page and off-page SEO techniques, and content optimization to increase organic traffic.
Content Marketing Manager: Developing content strategies that align with business goals, creating and distributing valuable content across digital platforms, and measuring content performance.
PPC (Pay-Per-Click) Manager: Managing paid advertising campaigns on platforms like Google Ads and social media, optimizing ads to ensure the best return on investment (ROI) for businesses.
E-commerce Manager: Overseeing online sales platforms, managing product listings, ensuring smooth user experiences, and driving online sales growth through marketing initiatives.
Email Marketing Specialist: Designing and executing targeted email campaigns, analyzing open and click-through rates, and optimizing email strategies for customer retention and acquisition.
Data Analyst/Marketing Analyst: Using data analytics to evaluate the performance of digital marketing campaigns, making data-driven decisions, and providing insights for optimization.
Brand Strategist: Developing strategies that position a brand effectively in the market, focusing on brand awareness, customer perception, and long-term brand equity.
