MSc Marketing Management

Postgraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.

English language proficiency:

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 6.0.
• PTE Academic: A minimum overall score of 71.
• Some postgraduate programs may have specific subject prerequisites or additional requirements.

The University of Derby offers various scholarships and funding opportunities to support international students financially. These scholarships are designed to ease the financial burden of studying abroad and make higher education more accessible for students from diverse backgrounds.

Vice-Chancellor’s Scholarship: The University of Derby offers the prestigious Vice-Chancellor’s Scholarship for international students. This scholarship provides up to £2,000 for students enrolling in undergraduate or postgraduate programs. It is awarded based on academic merit and achievements, recognizing outstanding students who demonstrate potential in their field of study.

International Student Scholarship: The International Student Scholarship is designed to assist new international students with their tuition fees. This scholarship offers up to £2,000 for students from specific countries or regions and is awarded to students who meet the academic requirements and demonstrate contributing to the international community at the University of Derby.

International Postgraduate Scholarship: For international students applying to postgraduate programs, the University of Derby offers the International Postgraduate Scholarship. This scholarship provides £2,000 towards the tuition fees for eligible students pursuing a master’s degree or other postgraduate qualifications. The award is based on academic performance and intended to support students from across the globe in furthering their education.

Country-Specific Scholarships: In addition to general scholarships, the University of Derby offers country-specific scholarships for students from particular regions. These scholarships aim to support students from countries such as India, China, Nigeria, and many more. The value of these scholarships varies, but they often range from £1,000 to £3,000, depending on the country and the student's academic background.

Alumni Loyalty Discount: The University of Derby offers a special alumni discount for students who have previously studied at the university. International students who have completed a degree or program at Derby and return for further study are eligible for this discount, which helps to reduce the overall cost of their education.

Early Bird Discount: International students who apply early may be eligible for the Early Bird Discount, which provides a reduction in tuition fees for students who accept an offer of admission before a specified deadline. This discount is intended to encourage timely applications and assist students with their planning.

External Scholarships: In addition to internal scholarships, international students are encouraged to explore external scholarship opportunities. The University of Derby provides guidance and resources to help students identify and apply for scholarships offered by government bodies, organizations, and private foundations in their home countries or internationally.

Graduating with an MSc in Marketing Management opens doors to a variety of career opportunities across different sectors, including business, technology, healthcare, retail, and more. The demand for skilled marketing professionals is high, and the University of Derby’s comprehensive curriculum and industry partnerships make its graduates highly attractive to employers. 

Marketing Manager: One of the most popular career choices for graduates of the MSc Marketing Management program is becoming a Marketing Manager. In this role, individuals oversee the planning, development, and execution of marketing strategies for businesses or brands. They are responsible for ensuring that marketing campaigns align with business objectives, driving sales, and improving brand visibility. Marketing managers often lead teams, manage budgets, and track the effectiveness of marketing activities. Their decision-making skills and ability to analyze data play a crucial role in the company’s marketing success.

Digital Marketing Manager: With the increasing importance of digital platforms, many graduates opt for a career as a Digital Marketing Manager. This role involves managing online marketing strategies, including social media marketing, search engine optimization (SEO), email marketing, and content marketing. Digital marketing managers work to enhance a brand’s online presence, improve customer engagement, and drive traffic to websites. The University of Derby’s focus on digital marketing within the MSc program prepares graduates for the complexities of the digital marketing landscape.

Brand Manager: Brand managers are responsible for shaping and maintaining a brand’s identity. They oversee brand positioning, product development, advertising campaigns, and customer experience. Graduates of the MSc Marketing Management program are equipped with the skills to drive brand loyalty, manage a brand’s reputation, and ensure that all marketing efforts are aligned with the brand’s core values. Brand managers work closely with creative teams, product developers, and external agencies to ensure that the brand stands out in the market.

Market Research Analyst: For those who enjoy working with data and consumer insights, a career as a Market Research Analyst can be highly rewarding. Market research analysts collect, analyze, and interpret data to help businesses understand market trends, consumer behavior, and competitive dynamics. They provide valuable insights that guide strategic decision-making in marketing, product development, and pricing strategies. The MSc Marketing Management program’s emphasis on marketing research and consumer insights prepares graduates for this data-driven career path.

Social Media Manager: As social media continues to be an essential marketing tool for businesses, the demand for skilled Social Media Managers has surged. Graduates can apply their expertise in content creation, campaign management, and community engagement to build a brand’s social media presence. Social media managers are responsible for creating and executing social media strategies, measuring performance, and fostering online relationships with consumers. The University of Derby’s focus on integrated marketing communications and digital marketing equips graduates with the skills to excel in this dynamic role.

Content Marketing Specialist:  Content marketing is a vital aspect of any modern marketing strategy, and many graduates choose to specialize as Content Marketing Specialists. These professionals create compelling and engaging content that resonates with target audiences, builds brand authority, and drives engagement. They are skilled in content creation, storytelling, SEO, and analytics. The University of Derby’s curriculum emphasizes content strategy and digital marketing, providing a strong foundation for those pursuing a career in content marketing.

Public Relations (PR) Manager: Public Relations Managers are responsible for managing a company’s reputation and public image. They create and implement strategies to promote positive media coverage, handle crisis communication, and foster relationships with journalists and influencers. MSc Marketing Management graduates with a passion for communication and media relations can transition into PR roles, leveraging their strategic thinking and marketing skills to enhance a company’s visibility and public perception.

Advertising Account Manager: Graduates of the MSc Marketing Management program can also pursue careers as Advertising Account Managers. These professionals act as the bridge between clients and advertising agencies, ensuring that advertising campaigns meet clients’ needs and objectives. They are responsible for managing client relationships, overseeing the creative development of campaigns, and ensuring that campaigns are delivered on time and within budget. Their ability to manage multiple projects and collaborate with creative teams is crucial to their success.

E-commerce Manager: As e-commerce continues to grow, there is a high demand for skilled E-commerce Managers who can oversee online stores, digital sales strategies, and customer experience. E-commerce managers ensure that online sales platforms are optimized for both user experience and conversion rates. They use data analytics to identify trends, improve product listings, and maximize online revenue. The University of Derby’s emphasis on digital marketing and consumer behavior provides graduates with the knowledge necessary to thrive in e-commerce roles.