MA Art Therapy
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MSc International Business and Marketing
Kedleston Road, Derby Campus
INTAKE: Jan & Sept
Program Overview
This master's program offers a multidisciplinary approach, integrating core business disciplines with advanced marketing strategies tailored for international markets. Students will explore various aspects of global business, including international trade, cross-cultural management, and global marketing strategies. The curriculum is designed to develop critical thinking, strategic decision-making, and leadership skills essential for navigating the complexities of international business landscapes.
Curriculum: The curriculum encompasses a range of modules that cover key areas such as international business strategy, global marketing management, consumer behavior in international contexts, and digital marketing strategies. Students will engage in case studies, group projects, and research assignments that simulate real-world business scenarios, fostering a practical understanding of international marketing challenges and solutions.
Research Focus: The program emphasizes research skills, encouraging students to undertake independent studies that contribute to the field of international business and marketing. Areas of research may include global branding, international market entry strategies, and the impact of cultural differences on consumer behavior. Students are supported by experienced faculty members who provide guidance and mentorship throughout their research endeavors.
Industry Engagement: The University of Derby fosters strong connections with industry professionals, providing students with opportunities to engage with guest speakers, participate in consultancy projects, and attend networking events. These interactions enhance students' understanding of current industry trends and practices, preparing them for successful careers in international business and marketing.
Global Perspective: With a diverse student body and a curriculum that incorporates global case studies and perspectives, the program offers a rich international experience. Students will gain insights into the challenges and opportunities of operating in different cultural and economic environments, equipping them with the knowledge to develop effective marketing strategies for global markets.
Location
Kedleston Road, Derby Campus
Score
IELTS 6.5
Tuition Fee
£ 14900
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 6.0.
- PTE Academic: A minimum overall score of 71.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
The University of Derby offers various scholarships and funding opportunities to support international students financially. These scholarships are designed to ease the financial burden of studying abroad and make higher education more accessible for students from diverse backgrounds.
Vice-Chancellor’s Scholarship: The University of Derby offers the prestigious Vice-Chancellor’s Scholarship for international students. This scholarship provides up to £2,000 for students enrolling in undergraduate or postgraduate programs. It is awarded based on academic merit and achievements, recognizing outstanding students who demonstrate potential in their field of study.
International Student Scholarship: The International Student Scholarship is designed to assist new international students with their tuition fees. This scholarship offers up to £2,000 for students from specific countries or regions and is awarded to students who meet the academic requirements and demonstrate contributing to the international community at the University of Derby.
International Postgraduate Scholarship: For international students applying to postgraduate programs, the University of Derby offers the International Postgraduate Scholarship. This scholarship provides £2,000 towards the tuition fees for eligible students pursuing a master’s degree or other postgraduate qualifications. The award is based on academic performance and intended to support students from across the globe in furthering their education.
Country-Specific Scholarships: In addition to general scholarships, the University of Derby offers country-specific scholarships for students from particular regions. These scholarships aim to support students from countries such as India, China, Nigeria, and many more. The value of these scholarships varies, but they often range from £1,000 to £3,000, depending on the country and the student's academic background.
Alumni Loyalty Discount: The University of Derby offers a special alumni discount for students who have previously studied at the university. International students who have completed a degree or program at Derby and return for further study are eligible for this discount, which helps to reduce the overall cost of their education.
Early Bird Discount: International students who apply early may be eligible for the Early Bird Discount, which provides a reduction in tuition fees for students who accept an offer of admission before a specified deadline. This discount is intended to encourage timely applications and assist students with their planning.
External Scholarships: In addition to internal scholarships, international students are encouraged to explore external scholarship opportunities. The University of Derby provides guidance and resources to help students identify and apply for scholarships offered by government bodies, organizations, and private foundations in their home countries or internationally.
Graduates of the MSc International Business and Marketing program from the University of Derby are well-prepared to pursue a variety of dynamic career paths in the global business arena. The integration of international business acumen with advanced marketing strategies opens doors to roles that require a global perspective and strategic insight.
International Marketing Manager: Develop and execute marketing strategies tailored for global markets, ensuring brand consistency and market penetration across diverse regions.
Global Brand Manager: Oversee the positioning and promotion of international brands, coordinating marketing efforts to maintain brand integrity and drive global recognition.
Market Research Analyst: Conduct comprehensive market analyses to identify international market trends, consumer behaviors, and competitive landscapes, informing strategic marketing decisions.
Digital Marketing Specialist: Leverage digital platforms to create and manage online marketing campaigns targeting international audiences, utilizing SEO, content marketing, and social media strategies.
International Sales Manager: Lead sales operations in global markets, developing strategies to expand market share and build relationships with international clients and partners.
E-commerce Manager: Manage online retail strategies for international markets, optimizing user experience, sales funnels, and digital merchandising to drive global online sales.
Product Development Manager: Guide the development of products tailored for international markets, conducting market research and collaborating with cross-functional teams to meet global consumer needs.
Public Relations Manager: Craft and execute PR strategies to enhance the international reputation of brands, managing media relations and communication efforts across various markets.
Advertising Account Manager: Serve as the liaison between international clients and advertising agencies, overseeing campaign development and ensuring alignment with global marketing objectives.
Event Marketing Coordinator: Plan and execute international marketing events, trade shows, and promotional activities to enhance brand visibility and engage with global audiences.
