MSc International Marketing
London
INTAKE: September
Program Overview
The MSc International Marketing at SOAS University of London is a dynamic program designed to equip students with the skills and knowledge necessary to navigate the complexities of global marketing. Launched in September 2024, this program offers a comprehensive understanding of international marketing, blending theoretical insights with practical applications. Students can choose between full-time (1 year) or part-time (2–3 years) study options, allowing flexibility to accommodate various professional and personal commitments.
Curriculum: The curriculum of the MSc International Marketing is meticulously crafted to provide a holistic view of global marketing practices. Core modules include Consumer Behaviour, International Marketing, International Business-to-Business Marketing, Project Management, and Research Methods in Management. Students are also required to undertake a dissertation or a practical industry project, enabling them to apply their learning in real-world contexts. Additionally, the program offers 45 credits of optional modules, allowing students to tailor their studies to specific interests. These options encompass various disciplines, including business, social sciences, humanities, media, communication, creative industries, and technology.
Research Focus: SOAS University of London emphasizes a research-driven approach to education. The MSc International Marketing program integrates contemporary research methodologies and theories, encouraging students to critically analyze global marketing trends. The program's design reflects SOAS's commitment to producing graduates who are not only knowledgeable but also capable of contributing to the advancement of marketing practices through research and innovation.
Industry Engagement: A distinctive feature of the program is its emphasis on practical industry engagement. Students have the opportunity to work on client briefs through the practical industry project, providing them with hands-on experience in addressing real-world marketing challenges. This engagement is further enriched by the program's location in London, a global hub for marketing and business, offering students access to a network of professionals and organizations.
Global Perspective: SOAS's unique positioning allows the MSc International Marketing program to offer a global perspective that is both comprehensive and nuanced. The university's expertise in regional studies, particularly in emerging markets, enables students to understand and navigate the complexities of marketing across different cultural and economic contexts.
Location
London
Score
IELTS 6.5
Tuition Fee
£ 25740
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 95.
- PTE Academic: A minimum overall score of 65.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
SOAS University of London offers a variety of scholarships to support international students pursuing postgraduate studies. These scholarships are designed to recognize academic excellence and provide financial assistance to students from diverse backgrounds.
SOAS International Scholarships: SOAS University of London offers a range of scholarships specifically designed for international students. These scholarships aim to support students from various regions and backgrounds who are looking to study at the institution. Scholarships vary by program and are awarded based on merit or financial need.
Postgraduate Scholarships: SOAS provides several postgraduate scholarships for international students, including the prestigious SOAS Postgraduate Scholarships. These are awarded based on academic merit and cover partial or full tuition fees. Some specific awards are dedicated to students from particular regions, such as Africa, Asia, or the Middle East, to encourage diverse participation in postgraduate programs.
Regional Scholarships: SOAS University of London provides scholarships for students from specific regions, including the Commonwealth, Africa, Asia, and Latin America. These scholarships are aimed at increasing access to higher education for students from regions with traditionally lower rates of study abroad participation. Some of the notable scholarships include the SOAS Africa Scholarship and the SOAS South Asia Scholarship.
Country-Specific Scholarships: Certain scholarships are tailored to international students from specific countries. For example, SOAS offers scholarships for students from countries like India, China, Nigeria, and others. These scholarships typically cover a portion of tuition fees and may also include additional benefits like travel allowances or accommodation assistance.
External Funding Opportunities: In addition to the internal scholarships offered by SOAS, international students are encouraged to explore external funding sources. The UK government, private organizations, and international agencies often provide scholarships and grants for students pursuing studies in the UK. SOAS offers guidance and resources to help students find external funding options and apply for them.
SOAS Excellence Awards: The SOAS Excellence Awards are designed to support exceptionally talented international students. These awards are often given to those students who have demonstrated outstanding academic potential in their field of study. The Excellence Awards provide significant financial assistance and are available to both undergraduate and postgraduate students.
Graduates of the MSc International Marketing program at SOAS University of London are well-equipped to pursue a variety of dynamic career paths in the global marketing landscape. The program's comprehensive curriculum, combined with SOAS's emphasis on cultural intelligence and emerging markets, prepares students for roles that require both strategic insight and cultural sensitivity.
International Marketing Manager: Leveraging the program's global perspective, graduates can lead marketing campaigns that resonate across diverse markets, ensuring brand consistency while adapting to local nuances.
Brand Strategist: With a deep understanding of consumer behavior and market dynamics, alumni can craft compelling brand narratives that align with organizational goals and cultural contexts.
Digital Marketing Specialist: The emphasis on digital interactions within the curriculum equips graduates to navigate the ever-evolving digital landscape, optimizing online presence and engagement.
Market Research Analyst: Graduates can analyze market trends, consumer preferences, and competitive landscapes to inform strategic decisions and identify growth opportunities.
Product Manager: By understanding the intricacies of international markets, alumni can oversee product development and launches that meet global demand while considering regional preferences.
Business Development Executive: Armed with strategic and cultural insights, graduates can identify and cultivate new business opportunities, forging partnerships that drive expansion.
Public Relations Officer: The program's focus on communication strategies prepares alumni to manage organizational reputation and stakeholder relationships effectively.
Advertising Account Manager: Graduates can liaise between clients and creative teams, ensuring advertising campaigns align with brand objectives and market expectations.
International Sales Manager: With a grasp of global market dynamics, alumni can lead sales teams, develop strategies, and drive revenue growth across international territories.
Entrepreneur: The comprehensive skill set acquired enables graduates to launch and manage their ventures, addressing market gaps with innovative solutions.
