MA English Literature
The MA in English Literature at the University of Reading offers a comprehensive and im...
BSc Consumer Behaviour and Marketing with Placement Year
Reading
INTAKE: September
Program Overview
This four-year course combines the disciplines of consumer behaviour, business and marketing, applied psychology, and applied economics. Students are taught by specialists, including collaborations with staff from Henley Business School. The program includes a one-year industrial placement between the second and final year, either in the UK or abroad, providing valuable industry experience.
Curriculum: The curriculum explores the theory and practice of consumer science and core principles of marketing. Students develop an understanding of the psychology of consumers, how they influence and are influenced by the socio-economic environment, and how consumer choices can be modified. The program also covers how the marketing of goods and services is shaped by consumer needs, values, and culture.
Research Focus: Students have the opportunity to undertake a dissertation in their final year, allowing them to study an area they are passionate about. Recent dissertations have discussed consumer behaviour and marketing in relation to brands, globalization, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology, and food.
Industry Engagement: The program offers robust industry engagement opportunities, including a one-year industrial placement between the second and final year, either in the UK or abroad. Organizations are increasingly looking to employ graduates with a comprehensive set of relevant knowledge and skills, and this course offers an ideal opportunity to gain or build on existing experience. Recent students have undertaken placements with companies such as BMW, Microsoft, Disney, L’Oréal, and Samsung.
Global Perspective: The program incorporates a global outlook by addressing contemporary issues such as global sustainability and international marketing strategies. This perspective ensures that graduates are well-prepared to navigate and address the complexities of consumer behaviour in a globalized market, making them valuable assets to multinational corporations and organizations.
Location
Reading
Score
IELTS 6.5
Tuition Fee
£ 25250
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 88.
- PTE Academic: A minimum overall score of 69.
- DET Academic: A minimum overall score of 125.
- Some programs may have specific subject prerequisites or additional requirements.
The University of Reading offers a variety of scholarships for international students to support academic excellence and financial needs.
Vice-Chancellor Global Scholarship Award: Merit-based scholarship for high-achieving international students. Covers partial tuition fees for undergraduate and postgraduate programs.
Subject-Specific Scholarships: Offered by individual departments based on academic excellence and course selection. Examples include scholarships in Business, Law, Agriculture, and Science.
Chevening Scholarships: A UK government-funded scholarship for outstanding students from eligible countries. Covers tuition fees, living expenses, and travel costs.
Country-Specific Scholarships: Scholarships tailored for students from specific countries, including India, China, and the USA. Criteria vary based on nationality and academic performance.
The BSc Consumer Behaviour and Marketing with Placement Year program at the University of Reading equips graduates with a diverse skill set, opening doors to numerous career opportunities. The integration of consumer psychology, applied economics, and marketing strategies, combined with a year-long industry placement, ensures that students are well-prepared for the professional world.
Marketing and Advertising: Graduates often pursue careers in marketing research, advertising, and public relations. The program's emphasis on understanding consumer behavior enables them to craft effective marketing strategies and campaigns. Roles such as marketing research analysts, advertising executives, and brand managers are common career paths. Industries including recruitment, online retail, higher education, banking, and IT also seek professionals with marketing expertise.
Market Research: The analytical skills honed during the course prepare graduates for roles in market research. Entry-level positions may include operational supervisors and assistant project managers, with responsibilities ranging from overseeing data collection to assisting in questionnaire design. With experience, individuals can advance to roles such as research analysts and project managers, managing comprehensive research projects and contributing to strategic decision-making.
Business and Management: The comprehensive curriculum also opens avenues in business management and consultancy. Graduates can apply their understanding of consumer behavior to roles in product development, sales management, and business strategy, where insights into consumer preferences and market trends are crucial.
Digital Marketing: With the rise of digital and mobile technology, there is a growing demand for professionals skilled in digital marketing. Graduates can explore careers in social media management, content creation, and digital advertising, utilizing their knowledge of consumer behavior to engage audiences effectively.
Retail and Consumer Goods: Understanding consumer behavior is particularly valuable in the retail and consumer goods sectors. Graduates can pursue roles in merchandising, product management, and customer experience management, ensuring that products and services align with consumer needs and preferences.
