MA English Literature
The MA in English Literature at the University of Reading offers a comprehensive and im...
BSc Consumer Behaviour and Marketing
Reading
INTAKE: September
Program Overview
Established as one of the pioneering courses in the UK, this program integrates consumer behaviour studies with business, marketing, applied psychology, and applied economics. Students benefit from the expertise of specialists, including collaborations with staff from the renowned Henley Business School. The University of Reading's strong reputation in marketing is reflected in its top 10 ranking by the Daily Mail University Guide 2025 and 18th position in the UK according to the Complete University Guide 2025.
Curriculum: The curriculum is designed to provide a deep understanding of consumer psychology and its application in marketing. Core modules include Consumer Psychology, Global Sustainability: Challenges and Prospects, The Economic Environment, Research and Professional Skills for Business and Marketing, and The Fundamentals of Management and Marketing. In the final year, students have the opportunity to undertake a marketing consultancy project linked to a live organization or conduct an independent research project on topics such as brands, globalization, sport, viral advertising, and more.
Research Focus: The program emphasizes the application of multidisciplinary subjects in consumer behaviour and marketing. Students are encouraged to apply their knowledge to areas of personal interest while developing core skills in market research methods. This approach fosters a comprehensive understanding of the challenges and issues in the consumer sector, enabling students to contribute to the design and development of more efficient and effective marketing and policy strategies.
Industry Engagement: The program offers robust industry engagement opportunities, including insights from guest speakers and the option to undertake a placement year between the second and final years. Students have secured placements with prestigious companies such as BMW, Microsoft, Disney, L’Oréal, and Samsung. These experiences allow students to apply their knowledge in real-world settings, enhancing their employability and practical skills.
Global Perspective: The BSc Consumer Behaviour and Marketing program incorporates a global outlook by addressing contemporary issues such as global sustainability and international marketing strategies. This perspective ensures that graduates are well-prepared to navigate and address the complexities of consumer behaviour in a globalized market, making them valuable assets to multinational corporations and organizations.
Location
Reading
Score
IELTS 6.5
Tuition Fee
£ 25250
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 88.
- PTE Academic: A minimum overall score of 69.
- DET Academic: A minimum overall score of 125.
- Some programs may have specific subject prerequisites or additional requirements.
The University of Reading offers a variety of scholarships for international students to support academic excellence and financial needs.
Vice-Chancellor Global Scholarship Award: Merit-based scholarship for high-achieving international students. Covers partial tuition fees for undergraduate and postgraduate programs.
Subject-Specific Scholarships: Offered by individual departments based on academic excellence and course selection. Examples include scholarships in Business, Law, Agriculture, and Science.
Chevening Scholarships: A UK government-funded scholarship for outstanding students from eligible countries. Covers tuition fees, living expenses, and travel costs.
Country-Specific Scholarships: Scholarships tailored for students from specific countries, including India, China, and the USA. Criteria vary based on nationality and academic performance.
The University of Reading's BSc Consumer Behaviour and Marketing program offers graduates a diverse range of career opportunities by integrating principles from psychology, economics, and marketing to understand consumer decision-making processes. This interdisciplinary approach equips students with the skills necessary to excel in various professional roles.
Marketing and Advertising: Graduates can pursue careers in marketing research, advertising, and public relations. The program's emphasis on consumer psychology and behavior enables them to develop effective marketing strategies and campaigns. Positions such as marketing research analysts, advertising executives, and brand managers are common paths. Industries including recruitment, online retail, higher education, banking, and IT also seek professionals with marketing expertise.
Market Research: The analytical skills developed during the program prepare graduates for roles in market research. Entry-level positions include operational supervisors and assistant project managers, with responsibilities ranging from supervising data collection to assisting in questionnaire design. With experience, individuals can advance to roles such as research analysts and project managers, overseeing comprehensive research projects and contributing to strategic decision-making.
Business and Management: The program's comprehensive curriculum also opens doors to careers in business management and consultancy. Graduates can apply their understanding of consumer behavior to roles in product development, sales management, and business strategy, where insights into consumer preferences and market trends are crucial.
Digital Marketing: With the rise of digital and mobile technology, there is a growing demand for professionals skilled in digital marketing. Graduates can explore careers in social media management, content creation, and digital advertising, utilizing their knowledge of consumer behavior to engage audiences effectively.
Retail and Consumer Goods: Understanding consumer behavior is particularly valuable in the retail and consumer goods sectors. Graduates can pursue roles in merchandising, product management, and customer experience management, ensuring that products and services align with consumer needs and preferences.
