MA English Literature
The MA in English Literature at the University of Reading offers a comprehensive and im...
BSc Business and Management (Marketing) with Placement Year
Reading
INTAKE: September
Program Overview
The BSc Business and Management (Marketing) with Placement Year at the University of Reading is designed for students who are eager to pursue a career in marketing while gaining practical experience in the business world. This program offers an in-depth understanding of key business concepts with a specialized focus on marketing principles and strategies. The inclusion of a placement year provides students with valuable industry exposure, ensuring they graduate with both academic knowledge and hands-on experience. This well-rounded approach equips students to tackle the dynamic challenges of the marketing industry and prepare for leadership roles in business management.
Curriculum: The curriculum of the BSc Business and Management (Marketing) with Placement Year offers a blend of core business modules and specialized marketing topics. In the first year, students cover fundamental areas such as business strategy, organizational behavior, accounting, and economics, providing a strong foundation in business management. As the program progresses, students focus more on marketing-specific subjects, including consumer behavior, brand management, digital marketing, advertising, and marketing research. In addition, the final year emphasizes strategic marketing, global marketing, and marketing analytics, giving students the tools to develop and implement marketing strategies in a global business environment. The placement year allows students to apply their learning in a real-world business context, enhancing their skills and employability upon graduation.
Research Focus: The University of Reading is home to a rich research environment, particularly within the Henley Business School, which is renowned for its expertise in business and management. The research focus within the BSc Business and Management (Marketing) program revolves around consumer behavior, brand management, digital marketing, and the evolving landscape of marketing technologies. Research also extends to marketing ethics, sustainability, and the impact of globalization on marketing strategies. Students are encouraged to engage with this research culture, with opportunities to work on projects that explore contemporary marketing challenges and innovations. This research focus ensures that students are exposed to cutting-edge developments in the field, enhancing their learning experience and preparing them for future roles in marketing.
Industry Engagement: Industry engagement is a key feature of the BSc Business and Management (Marketing) with Placement Year program. The University of Reading has strong connections with a range of leading companies across industries, including marketing agencies, retail, technology, and consultancy firms. The placement year gives students the opportunity to gain valuable industry experience by working with these companies on real marketing projects. This exposure not only enhances students' practical skills but also helps them build a professional network, which can be crucial for securing future employment. Additionally, the university regularly hosts guest lectures, workshops, and industry events, further bridging the gap between academia and the business world.
Global Perspective: The BSc Business and Management (Marketing) with Placement Year program at the University of Reading offers students a global perspective on marketing. The program prepares students to navigate the challenges of international markets and develop strategies that are adaptable to various cultural and economic contexts. With a diverse student body and faculty, students are exposed to different perspectives on global marketing practices. The university's international connections with leading businesses and academic institutions also enhance students' global outlook. Furthermore, the placement year provides opportunities for students to work in international markets, gaining firsthand experience of global business operations and marketing strategies. This global perspective ensures that graduates are well-equipped to pursue marketing roles in an increasingly interconnected world.
Location
Reading
Score
IELTS 6.5
Tuition Fee
£ 25250
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 88.
- PTE Academic: A minimum overall score of 69.
- DET Academic: A minimum overall score of 125.
- Some programs may have specific subject prerequisites or additional requirements.
The University of Reading offers a variety of scholarships for international students to support academic excellence and financial needs.
Vice-Chancellor Global Scholarship Award: Merit-based scholarship for high-achieving international students. Covers partial tuition fees for undergraduate and postgraduate programs.
Subject-Specific Scholarships: Offered by individual departments based on academic excellence and course selection. Examples include scholarships in Business, Law, Agriculture, and Science.
Chevening Scholarships: A UK government-funded scholarship for outstanding students from eligible countries. Covers tuition fees, living expenses, and travel costs.
Country-Specific Scholarships: Scholarships tailored for students from specific countries, including India, China, and the USA. Criteria vary based on nationality and academic performance.
The BSc Business and Management (Marketing) with Placement Year at the University of Reading equips graduates with a robust combination of academic knowledge and practical experience, making them highly competitive in the marketing and business world. By integrating core business principles with specialized marketing expertise, this program prepares students for a wide array of career opportunities in marketing, business management, and beyond. The inclusion of a placement year provides hands-on experience, significantly enhancing students' employability and enabling them to apply their learning in real-world business environments. Graduates of this program are well-prepared to pursue roles in marketing strategy, digital marketing, brand management, market research, and many other related fields.
Marketing Manager: As a marketing manager, graduates are responsible for planning, executing, and overseeing marketing campaigns for a company or brand. This role involves understanding market trends, developing strategies to increase brand visibility, and leading marketing teams to implement effective promotional efforts. Graduates of this program, with their expertise in consumer behavior, digital marketing, and brand management, are well-positioned to succeed in this leadership role.
Brand Manager: Brand managers focus on developing and maintaining the image and identity of a product or company. They work to ensure that all marketing efforts align with the brand's values and messaging. With a deep understanding of consumer behavior, market research, and digital marketing, graduates can pursue roles as brand managers in sectors such as retail, consumer goods, and entertainment.
Digital Marketing Specialist: With the growing emphasis on digital platforms, digital marketing specialists are in high demand. This role involves planning and executing online marketing campaigns across various digital channels, including social media, email, SEO, and pay-per-click advertising. The program’s focus on digital marketing prepares graduates to develop effective strategies that drive customer engagement and enhance online brand presence.
Market Research Analyst: Market research analysts gather and analyze data to help businesses understand consumer needs, preferences, and behaviors. They use this data to make informed decisions about product development, marketing strategies, and sales approaches. With their strong research and analytical skills, graduates of the BSc Business and Management (Marketing) program can excel in this role, providing valuable insights to organizations across various industries.
Advertising Executive: Advertising executives are responsible for creating and managing advertising campaigns that promote a company’s products or services. They work closely with creative teams, clients, and media outlets to deliver impactful advertisements. Graduates can use their knowledge of advertising strategies, consumer psychology, and media planning to build effective campaigns that reach target audiences.
Public Relations (PR) Specialist: PR specialists manage a company’s public image and relationships with the media, customers, and stakeholders. They create and maintain positive perceptions of brands by crafting messages and responding to public inquiries. With their understanding of branding, communication, and media relations, graduates can pursue careers in public relations, ensuring that brands maintain a positive and consistent public profile.
Social Media Manager: Social media managers are responsible for developing and executing social media strategies to build brand awareness, engage with customers, and drive traffic to websites. Graduates of the BSc Business and Management (Marketing) program are equipped with the skills to create compelling social media content, analyze social media performance, and manage online communities for businesses across industries.
Sales and Business Development Manager: Sales and business development managers are focused on driving revenue growth through sales strategies and identifying new business opportunities. They work to build relationships with potential clients and expand the company’s market reach. Graduates with a solid understanding of business management and marketing principles can thrive in this role, leading sales teams and developing strategies for business expansion.
Product Manager: Product managers are responsible for the development, launch, and management of products or services. They work cross-functionally with various teams such as marketing, sales, and design to ensure that a product meets market demands and achieves its business objectives. The program’s focus on business strategy and marketing equips graduates with the skills necessary to oversee the entire product lifecycle and ensure the success of new products.
Entrepreneur / Start-up Founder: For those with an entrepreneurial spirit, the BSc Business and Management (Marketing) with Placement Year offers the skills to launch and manage their own business. Graduates with an interest in entrepreneurship can apply their marketing knowledge to build brands, attract customers, and manage the day-to-day operations of a start-up, setting them up for success in the competitive business world.
