MA English Literature
The MA in English Literature at the University of Reading offers a comprehensive and im...
BSc Business and Management (Marketing)
Reading
INTAKE: September
Program Overview
The BSc Business and Management (Marketing) program at the University of Reading is a dynamic and engaging course that integrates core business management concepts with specialized marketing knowledge. This program offers students a robust foundation in areas such as consumer behavior, brand management, digital marketing, market research, and marketing strategy. The program is designed to equip students with both theoretical knowledge and practical skills that can be applied directly to the marketing sector. The curriculum is structured to balance academic rigor with real-world marketing challenges, and students have the opportunity to engage with industry professionals, enhancing their understanding of the marketing landscape. The program also includes opportunities for internships, industry projects, and placements that offer valuable hands-on experience.
Curriculum: The curriculum for the BSc Business and Management (Marketing) program is comprehensive and covers a range of topics that are essential for marketing professionals. In the first year, students are introduced to core business principles, including marketing basics, economics, business law, accounting, and organizational management. The second year delves deeper into more specialized marketing subjects, such as consumer behavior, marketing communications, brand management, digital marketing, and market research techniques. The third year focuses on advanced topics like international marketing, strategic marketing management, and marketing analytics, giving students the skills needed to create, analyze, and implement marketing strategies in a global business context. Additionally, the program offers flexibility with elective modules that allow students to tailor their studies according to their interests, whether in digital marketing, entrepreneurship, or marketing management. The inclusion of practical learning opportunities such as case studies, group projects, and business simulations is a key feature of the curriculum. These activities encourage students to apply their knowledge in real-world scenarios, developing their problem-solving abilities and critical thinking skills. By the end of the program, students are well-prepared to enter the workforce with a deep understanding of marketing theory and practical experience.
Research Focus: The University of Reading is known for its strong emphasis on research, and the BSc Business and Management (Marketing) program is no exception. The program integrates the latest marketing research into its curriculum, giving students access to cutting-edge insights on topics such as consumer behavior, marketing effectiveness, and digital marketing trends. Research within the university’s business school explores emerging trends in marketing, including the impact of social media, data analytics, and artificial intelligence on marketing strategies. The Henley Business School, part of the University of Reading, is renowned for its research in marketing and management, and students have the opportunity to engage with this research, attending seminars, workshops, and conferences led by world-class scholars. This focus on research ensures that students are exposed to the latest developments in the marketing industry, preparing them to work with the most up-to-date tools and methodologies.
Industry Engagement: The BSc Business and Management (Marketing) program offers strong industry engagement, ensuring that students gain exposure to the real-world marketing environment. The University of Reading has excellent links with a wide range of companies, from small startups to multinational corporations, providing students with opportunities for internships, placements, and industry projects. These opportunities allow students to apply their academic knowledge in real business settings, gaining valuable insights into marketing practices, customer behavior, and industry-specific trends. In addition, students benefit from guest lectures, networking events, and career workshops hosted by industry professionals, helping them build their professional network and understand the challenges faced by modern marketing teams. The university’s connections with the business world also provide students with access to potential employers, offering a pathway to graduate-level positions in marketing.
Global Perspective: The University of Reading places a strong emphasis on providing students with a global perspective, which is especially important in today’s interconnected business environment. The BSc Business and Management (Marketing) program incorporates global marketing strategies, international market research, and cross-cultural consumer behavior into its curriculum, preparing students to work in a variety of international settings. With a diverse student body and faculty, the university fosters a learning environment that encourages students to explore global marketing practices and understand the challenges of marketing in different cultural and economic contexts. Students also have the opportunity to study abroad through exchange programs with partner universities, further expanding their international outlook and understanding of global marketing trends. This global perspective is crucial for students who aspire to work with multinational corporations or in international marketing roles.
Location
Reading
Score
IELTS 6.5
Tuition Fee
£ 25250
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 88.
- PTE Academic: A minimum overall score of 69.
- DET Academic: A minimum overall score of 125.
- Some programs may have specific subject prerequisites or additional requirements.
The University of Reading offers a variety of scholarships for international students to support academic excellence and financial needs.
Vice-Chancellor Global Scholarship Award: Merit-based scholarship for high-achieving international students. Covers partial tuition fees for undergraduate and postgraduate programs.
Subject-Specific Scholarships: Offered by individual departments based on academic excellence and course selection. Examples include scholarships in Business, Law, Agriculture, and Science.
Chevening Scholarships: A UK government-funded scholarship for outstanding students from eligible countries. Covers tuition fees, living expenses, and travel costs.
Country-Specific Scholarships: Scholarships tailored for students from specific countries, including India, China, and the USA. Criteria vary based on nationality and academic performance.
Graduates of the BSc Business and Management (Marketing) program have a wide range of career options available to them. The program focuses on developing key skills in areas such as market research, digital marketing, consumer behavior, brand management, and strategic marketing. With this expertise, graduates can pursue roles across various industries, including corporate marketing, advertising, public relations, and consultancy.
Marketing Manager: A Marketing Manager is responsible for developing and implementing marketing strategies that promote products, services, or brands. Graduates of the BSc Business and Management (Marketing) program are equipped with the skills to create targeted marketing campaigns, manage budgets, and assess the effectiveness of marketing initiatives. Marketing Managers work in a wide range of industries, including retail, technology, finance, and healthcare, ensuring that businesses stay competitive in their respective markets.
Brand Manager: Brand Managers oversee the image, positioning, and marketing of a specific brand or product line. They are responsible for developing brand strategies, ensuring consistent messaging across all marketing channels, and maintaining a strong brand identity. Graduates with expertise in consumer behavior, brand management, and market research can step into this role to manage and grow brands, ensuring they resonate with the target audience.
Digital Marketing Specialist: Digital Marketing Specialists focus on developing online marketing strategies using platforms such as social media, search engines, email, and websites. With the growing importance of online presence, companies need digital marketing professionals who can optimize campaigns for maximum visibility and engagement. Graduates of the program are well-versed in SEO, social media marketing, and data analytics, making them ideal candidates for this fast-growing field.
Market Research Analyst: Market Research Analysts collect and analyze data to understand consumer behavior, market trends, and the competitive landscape. This role involves interpreting data to help businesses make informed decisions about product development, pricing strategies, and marketing campaigns. Graduates with strong analytical skills and a deep understanding of consumer behavior are well-suited for this role, which is crucial in helping companies remain competitive and meet consumer needs effectively.
Advertising Executive: Advertising Executives work with creative teams to develop advertising campaigns that capture the attention of consumers and promote products or services. They are responsible for coordinating ad placements across various media, including television, radio, print, and digital platforms. Graduates of the BSc Business and Management (Marketing) program can enter this field, applying their marketing knowledge to design and execute impactful campaigns that resonate with target audiences.
Public Relations (PR) Specialist: PR Specialists manage a company’s public image by maintaining positive relationships with the media, stakeholders, and the public. They are involved in creating press releases, organizing events, and addressing media inquiries. Graduates who excel in communication, storytelling, and brand management are well-suited for a career in PR, where they can help shape the reputation of brands and organizations.
Social Media Manager: Social Media Managers are responsible for overseeing a brand’s presence on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. They create and manage content, engage with followers, and analyze social media metrics to measure the success of campaigns. Graduates with an interest in digital marketing and social media trends are in high demand for this role, which has become a crucial part of modern marketing strategies.
Sales and Business Development Manager: Sales and Business Development Managers focus on driving revenue growth by identifying new business opportunities, building relationships with potential clients, and closing sales deals. Graduates who have developed strong communication, negotiation, and marketing strategy skills during the program are well-positioned to take on this client-facing role, where they work to expand a company’s customer base and market reach.
E-commerce Manager: E-commerce Managers oversee online sales and marketing activities for businesses that operate in the digital space. They manage the online storefront, coordinate digital marketing campaigns, and analyze consumer data to drive sales. With the rise of online shopping, the demand for skilled e-commerce professionals continues to grow, making this an excellent career path for graduates with expertise in digital marketing and consumer behavior.
Content Marketing Manager: Content Marketing Managers develop and oversee content strategies aimed at attracting and engaging consumers through blogs, articles, videos, and social media posts. They focus on creating high-quality, relevant content that resonates with target audiences. Graduates with a strong writing ability and a good understanding of SEO and content strategy are well-suited for content marketing roles.
Consultant in Marketing or Brand Strategy: Graduates with a passion for problem-solving and strategy can work as marketing or brand consultants, helping businesses develop and execute effective marketing plans. As a consultant, you would analyze client needs, conduct market research, and propose actionable strategies to improve their marketing performance. This career path allows graduates to work with multiple clients across different industries, providing diverse and dynamic work opportunities.
Entrepreneurship and Startups: For those with an entrepreneurial spirit, the BSc Business and Management (Marketing) program provides the knowledge and skills needed to launch their own businesses or marketing ventures. Whether starting a marketing agency, launching a product, or running an e-commerce store, graduates are equipped to apply their marketing knowledge to create and grow their own businesses.
