MA English Literature
The MA in English Literature at the University of Reading offers a comprehensive and im...
BSc Business and Management (Data Analytics and Digital Business) with Placement Year
Reading
INTAKE: September
Program Overview
The BSc Business and Management (Data Analytics and Digital Business) with Placement Year at the University of Reading is designed to provide students with the skills and knowledge to succeed in the fast-paced, technology-driven business world. Offered by Henley Business School, this program combines core business principles with a deep focus on data analytics and digital business strategies. By incorporating a placement year, students gain valuable industry experience, enabling them to apply theoretical knowledge in real-world business contexts. The program is particularly suited for individuals interested in exploring the intersection of data analysis, digital transformation, and business management, equipping them with the tools to solve complex business challenges in the digital age.
Curriculum: The curriculum of the BSc Business and Management (Data Analytics and Digital Business) with Placement Year is designed to provide students with a balanced combination of core business education and specialized skills in data analytics and digital technologies. In the first two years, students develop a strong foundation in essential business areas, including management, marketing, economics, accounting, and organizational behavior. As students progress, the program focuses more on advanced topics, including data analytics, machine learning, big data, and digital business models. Key modules explore the use of data for business decision-making, the role of digital technologies in transforming industries, and the application of digital marketing and e-commerce strategies. The placement year, which occurs after the second year of study, allows students to apply their academic learning in a professional environment, gaining hands-on experience in data-driven decision-making and digital business strategies. This real-world experience is a key feature of the program, enhancing students' employability and providing them with practical skills that will be highly valued by employers.
Research Focus: The University of Reading, particularly through Henley Business School, is known for its strong research focus in business and technology. The BSc Business and Management (Data Analytics and Digital Business) program is informed by cutting-edge research in areas such as digital transformation, business analytics, data science, and the impact of emerging technologies on business strategies. Faculty members at Henley Business School are engaged in research that explores how businesses can leverage data and digital tools to drive innovation, efficiency, and competitive advantage. Students in the program benefit from this research-driven approach, gaining access to the latest insights and methodologies in digital business and data analytics. The program also offers students opportunities to participate in research projects, allowing them to deepen their understanding of digital business challenges and develop critical thinking skills in a practical context.
Industry Engagement: Industry engagement is a key strength of the BSc Business and Management (Data Analytics and Digital Business) with Placement Year program. The university has established strong connections with leading businesses and organizations across various industries, including technology, finance, consulting, and e-commerce. These partnerships provide students with opportunities to gain real-world experience through internships, work placements, and consultancy projects. The placement year is an essential part of the program, allowing students to work full-time in a professional environment and apply their academic knowledge in a business context. Students have the chance to work with industry experts, tackle real business problems, and gain practical skills in data analytics and digital business. This hands-on experience not only strengthens students’ understanding of the theoretical concepts learned in the classroom but also enhances their employability, as employers highly value graduates with industry experience. The university’s career services further support students by helping them secure placements and internships with top companies, providing guidance and resources to ensure a successful placement year.
Global Perspective: The BSc Business and Management (Data Analytics and Digital Business) with Placement Year program at the University of Reading incorporates a global perspective, preparing students to work in an increasingly interconnected and digital world. The program covers global trends in digital transformation, data analytics, and e-commerce, allowing students to understand how businesses across the world are using data and digital technologies to gain a competitive edge. The University of Reading offers opportunities for international study exchanges and placements, enabling students to gain firsthand experience in global business environments. The program also benefits from a diverse student body, providing students with the opportunity to collaborate with peers from different cultural and professional backgrounds. This global exposure enhances students’ understanding of cross-cultural business practices and prepares them to navigate the complexities of international markets. Whether through international internships or collaborative projects with global companies, students gain the skills and experience necessary to work effectively in a global business context.
Location
Reading
Score
IELTS 6.5
Tuition Fee
£ 25250
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 88.
- PTE Academic: A minimum overall score of 69.
- DET Academic: A minimum overall score of 125.
- Some programs may have specific subject prerequisites or additional requirements.
The University of Reading offers a variety of scholarships for international students to support academic excellence and financial needs.
Vice-Chancellor Global Scholarship Award: Merit-based scholarship for high-achieving international students. Covers partial tuition fees for undergraduate and postgraduate programs.
Subject-Specific Scholarships: Offered by individual departments based on academic excellence and course selection. Examples include scholarships in Business, Law, Agriculture, and Science.
Chevening Scholarships: A UK government-funded scholarship for outstanding students from eligible countries. Covers tuition fees, living expenses, and travel costs.
Country-Specific Scholarships: Scholarships tailored for students from specific countries, including India, China, and the USA. Criteria vary based on nationality and academic performance.
Graduates of the BSc Business and Management (Data Analytics and Digital Business) with Placement Year program can pursue careers in various fields, such as data analytics, digital marketing, business strategy, and project management. The practical skills acquired during the placement year, combined with theoretical knowledge, open doors to a wide array of professional roles.
Data Analyst: Data analysts play a crucial role in helping businesses make informed decisions based on data insights. Graduates can work with businesses across industries to gather, process, and analyze data to uncover trends, patterns, and actionable insights. By using statistical tools, business intelligence software, and data visualization techniques, data analysts help organizations optimize operations, improve customer experiences, and drive profitability. This role is highly sought after in sectors such as retail, finance, healthcare, and marketing.
Digital Marketing Manager: Digital marketing has become an essential aspect of modern business, and graduates with expertise in data analytics and digital business are well-positioned to excel in this field. As a digital marketing manager, you would be responsible for developing, executing, and optimizing online marketing campaigns, managing SEO, paid advertising, social media, email marketing, and content strategies. Data-driven decision-making, combined with knowledge of customer behavior and digital tools, allows graduates to craft successful marketing strategies that improve brand visibility and increase sales.
E-commerce Manager: E-commerce has experienced significant growth, and businesses are increasingly relying on data analytics to optimize online sales strategies. E-commerce managers are responsible for managing online retail operations, overseeing product listings, pricing strategies, and customer service initiatives. They analyze sales data, track customer behavior, and implement digital business strategies to enhance the customer shopping experience and drive revenue growth. Graduates of this program can play a vital role in the success of e-commerce businesses by leveraging their data and digital expertise.
Business Intelligence (BI) Analyst: Business Intelligence (BI) analysts use data analytics tools to help organizations identify trends, monitor key performance indicators (KPIs), and develop strategies for business growth. They focus on providing decision-makers with insights that can inform business strategies, product development, and operational improvements. BI analysts work with large datasets to analyze and present key information, and they often collaborate with other departments, such as marketing, sales, and finance. This role is essential in industries such as finance, technology, and consulting.
Digital Transformation Consultant: Digital transformation consultants assist businesses in implementing digital technologies and strategies to streamline operations, improve customer engagement, and increase overall efficiency. With a combination of business management expertise and digital business knowledge, graduates are well-equipped to guide companies through digital transformations. As businesses across all industries seek to stay competitive in an increasingly digital world, there is a growing demand for professionals who can help them adopt new technologies and adapt to digital change.
Data Scientist: Data scientists are responsible for analyzing and interpreting complex data sets using advanced machine learning algorithms and statistical models. Graduates interested in this career path can work in a wide range of industries, including technology, healthcare, and finance, where data is used to solve business problems and make predictions. Data scientists use programming languages, data mining techniques, and visualization tools to extract insights and recommend solutions for business challenges. The program’s focus on data analytics and machine learning provides graduates with the foundational knowledge required for this in-demand role.
Project Manager in Digital Business: Project managers oversee the planning, execution, and completion of projects. In the context of digital business, these professionals are responsible for managing digital transformation initiatives, IT projects, and business innovation projects. With expertise in both business management and digital technologies, graduates can effectively manage cross-functional teams and ensure that projects are completed on time, within budget, and in line with business objectives. This role is important across a range of industries, including tech, consulting, and telecommunications.
Supply Chain Data Analyst: Graduates with expertise in both data analytics and business management can work as supply chain data analysts, where they help organizations optimize their supply chain operations by analyzing logistics, inventory, and supplier data. Using data analytics tools, they identify inefficiencies, forecast demand, and suggest improvements in the supply chain process. This role is critical in industries such as manufacturing, logistics, and retail, where the optimization of the supply chain can lead to significant cost savings and improved customer satisfaction.
Cybersecurity Analyst: With businesses becoming increasingly reliant on digital platforms, cybersecurity is a top priority. Graduates interested in protecting organizations from cyber threats can pursue careers as cybersecurity analysts. In this role, they use data analytics and digital tools to identify vulnerabilities, monitor systems for potential threats, and implement security measures to protect business data and digital assets. As cybersecurity threats continue to evolve, this field offers numerous opportunities for professionals with a strong understanding of both business and technology.
Consultant in Data Analytics and Digital Business: As businesses become more data-driven, the demand for consultants who specialize in data analytics and digital business strategies continues to rise. Graduates of this program can work as consultants, advising organizations on how to leverage data to optimize business processes, improve decision-making, and enhance customer experiences. Whether working independently or within consulting firms, these professionals help organizations implement data strategies that lead to improved performance and a competitive edge in the market.
