MA English Literature
The MA in English Literature at the University of Reading offers a comprehensive and im...
BSc Business and Management (Data Analytics and Digital Business)
Reading
INTAKE: September
Program Overview
The BSc Business and Management (Data Analytics and Digital Business) program at the University of Reading is designed to equip students with the essential skills needed to thrive in today’s data-driven, digitally integrated business environment. This innovative course, offered by Henley Business School, provides students with a unique blend of business management knowledge, data analytics expertise, and an understanding of digital business transformation. With an increasing reliance on data and digital technologies in all sectors, the program prepares students to take on roles where they can analyze, interpret, and use data to drive business decisions and innovation. Students also gain a solid foundation in business strategy, marketing, operations, and finance, making this degree particularly relevant for those aspiring to work in technology-driven business roles.
Curriculum: The curriculum for the BSc Business and Management (Data Analytics and Digital Business) integrates traditional business disciplines with specialized knowledge in data analytics, digital technologies, and their application to business practices. In the early stages, students build a strong foundation in core business subjects such as marketing, management, economics, and organizational behavior. As students progress, the program focuses more on data analytics and digital business transformation, covering key areas such as big data, machine learning, business intelligence, digital marketing, and e-commerce strategies. Through hands-on learning, students use real-world business data and digital tools to develop problem-solving and decision-making skills. The curriculum is designed to be flexible, allowing students to tailor their studies to their individual interests in areas like data science, artificial intelligence, digital marketing, and innovation management.
Research Focus: The University of Reading is renowned for its research excellence, particularly in areas that intersect business and technology. The Henley Business School is a leader in business research, with a strong emphasis on data analytics, digital business, and the impact of emerging technologies on organizations. Research focuses on understanding how businesses can leverage data and digital tools to drive growth, innovation, and efficiency. Faculty members in the business school are actively involved in cutting-edge research in areas such as digital transformation, data-driven decision-making, customer analytics, and the future of digital business. This research is embedded into the curriculum, ensuring that students are learning the latest industry trends, methodologies, and best practices. Students are also encouraged to engage in research projects, gaining insights into the challenges and opportunities faced by businesses in the digital age.
Industry Engagement: One of the key strengths of the BSc Business and Management (Data Analytics and Digital Business) program is its strong industry engagement. The program’s focus on data analytics and digital business aligns with the growing demand for professionals who can bridge the gap between technology and business management. The University of Reading has established strong links with leading tech companies, consulting firms, and digital businesses, offering students opportunities for internships, placements, and industry projects. Through collaborations with companies in fields such as e-commerce, finance, and technology, students gain invaluable hands-on experience, applying their knowledge to real-world business challenges. These industry partnerships not only enhance students' learning but also help them build networks that will benefit them throughout their careers. The university’s placement services and career guidance further support students in securing industry placements and internships, which are integral to developing practical skills and increasing employability.
Global Perspective: The BSc Business and Management (Data Analytics and Digital Business) program emphasizes a global perspective, equipping students with the skills needed to operate in a highly interconnected, digital business world. Students are introduced to global trends in digital transformation, data analytics, and e-commerce, and explore how businesses across different regions use digital technologies to compete and innovate. The University of Reading encourages students to take part in exchange programs and internships abroad, broadening their understanding of international business practices and digital strategies. The diverse student body at the university provides a unique opportunity to learn from peers with different cultural and professional backgrounds, enhancing the program’s global focus. This exposure to international business environments ensures that graduates are well-prepared to navigate global digital markets and lead cross-cultural teams in the future.
Location
Reading
Score
IELTS 6.5
Tuition Fee
£ 25250
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 88.
- PTE Academic: A minimum overall score of 69.
- DET Academic: A minimum overall score of 125.
- Some programs may have specific subject prerequisites or additional requirements.
The University of Reading offers a variety of scholarships for international students to support academic excellence and financial needs.
Vice-Chancellor Global Scholarship Award: Merit-based scholarship for high-achieving international students. Covers partial tuition fees for undergraduate and postgraduate programs.
Subject-Specific Scholarships: Offered by individual departments based on academic excellence and course selection. Examples include scholarships in Business, Law, Agriculture, and Science.
Chevening Scholarships: A UK government-funded scholarship for outstanding students from eligible countries. Covers tuition fees, living expenses, and travel costs.
Country-Specific Scholarships: Scholarships tailored for students from specific countries, including India, China, and the USA. Criteria vary based on nationality and academic performance.
Graduates of the BSc Business and Management (Data Analytics and Digital Business) program are well-positioned for a wide range of career paths. Their ability to analyze large datasets, understand digital business strategies, and apply technology to solve business challenges gives them a competitive edge in today’s data-driven business world.
Data Analyst: As a data analyst, graduates work with businesses to collect, analyze, and interpret data to support decision-making processes. They use data visualization tools, statistical software, and advanced analytics techniques to transform raw data into actionable insights. The program’s focus on data analytics equips students with the necessary skills to pursue careers in industries such as finance, healthcare, marketing, and retail, where data-driven decisions are essential.
Digital Marketing Manager: Digital marketing is an increasingly vital area of business, and this role involves managing online marketing campaigns, SEO strategies, social media presence, and customer engagement. Graduates with a strong understanding of digital business, coupled with data analytics expertise, can help businesses optimize their digital marketing efforts by analyzing customer data, identifying trends, and implementing targeted strategies to boost brand visibility and sales.
Business Intelligence (BI) Analyst: BI analysts focus on gathering and analyzing business data to help organizations improve their performance. Using advanced data analytics tools, they help companies make informed decisions regarding sales, marketing, and operations. Graduates of this program can pursue roles as BI analysts, where they work to analyze key business metrics and trends to optimize business strategies and operations.
E-commerce Manager: With the increasing shift towards online retail, e-commerce management is a growing field. E-commerce managers are responsible for overseeing online store operations, managing product listings, and ensuring that digital marketing and sales strategies are effective. The program’s focus on digital business, e-commerce platforms, and data analysis prepares graduates to pursue careers in e-commerce management, helping companies optimize their online presence and sales performance.
Digital Transformation Consultant: Many businesses are undergoing digital transformation, and consultants play a crucial role in helping organizations navigate this change. Graduates with expertise in both business management and digital business are well-suited to help businesses integrate new technologies and digital strategies into their operations. Digital transformation consultants provide strategic guidance on how companies can adapt to the digital age, improve efficiency, and stay competitive in the market.
Data Scientist: For graduates with a deep interest in data analytics, pursuing a career as a data scientist is an exciting opportunity. Data scientists use advanced algorithms, machine learning, and statistical techniques to analyze complex datasets and solve business problems. They work in various industries such as technology, finance, healthcare, and retail, providing insights that help organizations make data-driven decisions. This program’s emphasis on data analytics and machine learning provides a strong foundation for students aspiring to work as data scientists.
IT Project Manager: IT project managers oversee the planning, execution, and completion of technology-related projects. They ensure that digital business initiatives are delivered on time, within budget, and according to the project scope. Graduates with a background in business management and digital business are well-prepared to manage IT projects, coordinate teams, and ensure successful digital transformation for businesses.
Cybersecurity Analyst: As businesses increasingly rely on digital platforms, the demand for cybersecurity professionals is growing. Cybersecurity analysts protect organizations from cyber threats by monitoring systems, identifying vulnerabilities, and implementing security measures. Graduates with knowledge of digital business and technology, combined with the ability to analyze data, can pursue careers in cybersecurity, helping organizations safeguard their digital assets.
Supply Chain Data Analyst: Supply chain management is increasingly reliant on data analytics to improve efficiency, reduce costs, and optimize operations. Graduates can work as supply chain data analysts, where they analyze logistics, inventory, and supplier data to help businesses streamline their supply chains. This role requires a combination of business management knowledge, data analysis skills, and an understanding of digital tools used in supply chain operations.
Consultant in Digital Business Strategy: As businesses continue to embrace digital technologies, there is a growing need for consultants who specialize in digital business strategy. Graduates can pursue roles where they advise organizations on how to integrate digital tools and strategies into their business models to enhance performance, customer engagement, and overall success. This role involves a deep understanding of digital business trends, data analysis, and strategic planning.
