M.S. in Business Analytics & Project Management
UConn's M.S. in Business Analytics & Project Management program is designed for...
B.A. in Communication
Storrs, Stamford
INTAKE: August
Program Overview
The University of Connecticut (UConn) offers a Bachelor of Arts (B.A.) in Communication, designed to equip students with the knowledge and skills needed to analyze, create, and disseminate messages effectively across various platforms. This program provides a strong foundation in communication theory, media studies, interpersonal communication, and strategic communication, preparing students for careers in media, public relations, marketing, corporate communication, and digital content creation. UConn’s Communication program emphasizes critical thinking, research, and practical application, ensuring graduates can adapt to the ever-evolving communication landscape.
Curriculum: The curriculum for the B.A. in Communication at UConn is structured to provide students with both theoretical knowledge and hands-on experience in various aspects of communication. Core courses cover topics such as communication theory, media literacy, persuasion, public speaking, and digital communication. Students also have the opportunity to specialize in areas such as organizational communication, public relations, social media strategy, or interpersonal communication. Elective courses allow students to explore emerging trends in digital media, data analytics, and media production. The program encourages experiential learning through internships, research projects, and real-world communication campaigns, helping students gain practical skills before entering the workforce.
Research Focus: UConn’s B.A. in Communication is deeply rooted in research, with faculty and students engaging in studies related to media effects, digital communication, health communication, and political communication. The program emphasizes data-driven analysis of communication trends, equipping students with research methodologies that are valuable for careers in media strategy, marketing, and public relations. Students have access to state-of-the-art research facilities, including media labs and digital analytics tools, allowing them to conduct experiments, analyze audience behavior, and assess the impact of communication campaigns. The research opportunities available at UConn prepare students for graduate studies or industry roles that require strong analytical and critical thinking skills.
Industry Engagement: The Communication program at UConn maintains strong industry connections, providing students with opportunities to gain real-world experience through internships, networking events, and collaborative projects with leading organizations. Students frequently intern at media companies, public relations agencies, marketing firms, government organizations, and non-profits, gaining hands-on experience in content creation, social media management, corporate communication, and digital marketing. Guest lectures and workshops featuring industry professionals further enhance students’ understanding of current trends and best practices in the communication field. These industry engagements not only build students' professional networks but also increase their employability upon graduation.
Global Perspective: UConn’s B.A. in Communication incorporates a global perspective by examining how communication operates in different cultural and international contexts. Courses explore global media trends, cross-cultural communication, and the role of digital media in shaping global discourse. Students have the opportunity to participate in study abroad programs, where they can experience international media environments firsthand and develop cross-cultural communication skills. This global approach ensures that graduates are well-prepared for careers in international business, global marketing, diplomacy, and multicultural communication.
Location
Storrs, Stamford
Score
IELTS 6.5
Tuition Fee
USD 39678
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- DET (Duolingo English Test): Minimum score of 100.
The University of Connecticut (UConn) offers a range of merit-based scholarships to support international students in their academic journey. These scholarships are designed to recognize exceptional academic achievements and leadership qualities.
Global Excellence Award: This scholarship is awarded to international students who have demonstrated outstanding academic performance and leadership both in and outside the classroom.
Global Distinction Award: Similar to the Global Excellence Award, this scholarship recognizes international students with exceptional academic records and leadership abilities.
Global Leader Award: This award honors international students who have shown exceptional academic achievement and leadership qualities.
A Bachelor of Arts (B.A.) in Communication from the University of Connecticut (UConn) opens doors to a wide range of career opportunities in media, marketing, public relations, corporate communication, digital content creation, and more. The program’s emphasis on communication theory, media analysis, interpersonal skills, and digital strategy equips graduates with the ability to navigate the evolving communication landscape. With strong analytical, problem-solving, and creative skills, communication graduates are in high demand across multiple industries.
Public Relations (PR) and Corporate Communication: Many communication graduates pursue careers in public relations, where they craft and manage the public image of businesses, individuals, and organizations. Job roles in this field include PR specialist, corporate communication manager, media relations coordinator, and crisis communication consultant. Graduates may work in PR firms, corporate offices, government agencies, or non-profit organizations.
Marketing and Advertising: Communication professionals play a key role in crafting persuasive messages for brands and businesses. Graduates can work in advertising agencies, marketing firms, or in-house marketing departments as marketing coordinators, advertising specialists, brand managers, and content strategists. Their expertise in audience engagement and message delivery helps companies develop effective marketing campaigns.
Social Media Management and Digital Content Creation: In today’s digital age, businesses and organizations rely on communication professionals to manage their online presence. Graduates can work as social media managers, digital content strategists, community engagement specialists, or influencers, using platforms such as Instagram, TikTok, LinkedIn, and Twitter to engage audiences and promote brands.
Media and Journalism: Communication graduates with an interest in storytelling and news production can enter the media industry as journalists, reporters, editors, or news producers. They may work for newspapers, magazines, online media outlets, radio stations, or television networks. Additionally, content writing, blogging, and podcasting have become popular career paths for those who enjoy sharing information with a broad audience.
Corporate and Organizational Communication: Many businesses seek skilled communicators to manage internal communication, employee engagement, and company messaging. Careers in this field include internal communications specialist, employee relations coordinator, corporate trainer, and human resources communication manager. These roles ensure that organizations maintain clear and effective communication with employees and stakeholders.
Event Planning and Media Relations: The ability to coordinate events and manage media interactions is essential for careers in event planning, conference coordination, and media relations. Graduates may work for event management companies, non-profits, corporations, or government agencies, organizing conferences, trade shows, and public events.
Broadcasting and Entertainment Industry: The communication field also extends to television, film, and radio broadcasting. Graduates can pursue careers as TV producers, radio hosts, scriptwriters, voice-over artists, or entertainment publicists. Those interested in production can work behind the scenes in film editing, directing, and media production.
Sales and Business Development: Strong communication skills are critical in sales and business development roles, where professionals engage with clients, negotiate deals, and build relationships. Careers in this sector include sales representative, business development manager, account executive, and client relations specialist.
Political Communication and Public Affairs: Communication graduates interested in politics and government can work in campaign management, political consulting, speechwriting, or public affairs. Job opportunities exist in government agencies, political campaigns, lobbying firms, and advocacy organizations, where professionals help shape public policy and political messaging.
Education and Training: Some communication graduates choose to work in academia, education, or corporate training. They may become communication professors, instructional designers, or corporate trainers, helping others develop strong communication and public speaking skills.
