B.S. in Marketing Management

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of  6.5 or 7.0 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 79 or higher.
• DET (Duolingo English Test): Minimum score of 100.

The University of Connecticut (UConn) offers a range of merit-based scholarships to support international students in their academic journey. These scholarships are designed to recognize exceptional academic achievements and leadership qualities.

Global Excellence Award: This scholarship is awarded to international students who have demonstrated outstanding academic performance and leadership both in and outside the classroom.

Global Distinction Award: Similar to the Global Excellence Award, this scholarship recognizes international students with exceptional academic records and leadership abilities.

Global Leader Award: This award honors international students who have shown exceptional academic achievement and leadership qualities. 

Graduates with a B.S. in Marketing Management from the University of Connecticut (UConn) are prepared to embark on a variety of exciting and rewarding careers in marketing. The program’s rigorous curriculum, industry collaborations, and research-driven approach provide students with the skills and expertise needed to excel in marketing roles across multiple sectors. 

Marketing Manager: Marketing managers are responsible for developing and executing comprehensive marketing strategies that align with a company’s business goals. They oversee market research, customer segmentation, branding, and advertising campaigns. Marketing managers are essential in a wide range of industries, including retail, healthcare, technology, and consumer goods.

Brand Manager: Brand managers focus on maintaining and growing the identity of a company’s brand or product. They strategize to ensure the brand maintains a consistent and appealing image across all channels. Brand managers are responsible for managing brand positioning, consumer perception, and market expansion. This role is often found in consumer goods, fashion, technology, and retail sectors.

Digital Marketing Manager: Digital marketing managers specialize in developing and executing online marketing campaigns across various platforms, including social media, search engines, and email. They use data analytics, SEO, PPC, and content marketing to drive customer engagement, sales, and brand awareness. This role is in high demand in industries like e-commerce, tech, and media.

Market Research Analyst: Market research analysts gather, analyze, and interpret data to help businesses understand market trends, customer behavior, and competitive forces. They use statistical techniques to forecast sales trends, evaluate new product concepts, and recommend strategies for market entry or expansion. Market research analysts are employed in research firms, marketing agencies, and large corporations.

Social Media Manager: Social media managers develop and implement strategies to increase a company’s visibility on social platforms such as Facebook, Twitter, Instagram, and LinkedIn. They create engaging content, monitor social media conversations, and analyze metrics to assess the effectiveness of social campaigns. Social media managers work in industries like retail, entertainment, and technology.

Public Relations (PR) Specialist: Public relations specialists manage a company’s image and communication with the public, media, and stakeholders. They write press releases, handle media inquiries, and create campaigns to improve brand reputation and public perception. PR specialists work in public relations firms, corporations, and nonprofit organizations.

Advertising Account Executive: Advertising account executives work in advertising agencies, serving as the primary point of contact between clients and creative teams. They help plan advertising campaigns, manage budgets, negotiate media buys, and ensure that campaigns meet client expectations. This role is typically seen in advertising agencies, media buying firms, and marketing departments of large companies.

Sales Manager: Sales managers are responsible for driving revenue growth by leading a sales team. They develop sales strategies, manage customer relationships, and track sales performance. Sales managers work closely with marketing teams to align sales efforts with marketing campaigns. This career path is available in sectors like real estate, insurance, and manufacturing.

Product Manager: Product managers oversee the development and marketing of a specific product or product line. They collaborate with cross-functional teams to design, launch, and promote products while ensuring they meet customer needs and expectations. Product managers typically work in technology, consumer goods, and healthcare industries.

Content Marketing Manager: Content marketing managers are responsible for creating and distributing valuable content to attract and engage customers. They oversee content strategy, including blogs, social media posts, videos, and infographics, to build brand authority and drive traffic. Content marketing managers are in demand in e-commerce, tech, and service industries.

Event Marketing Manager: Event marketing managers plan and execute promotional events such as trade shows, product launches, and conferences. They coordinate logistics, secure sponsors, and develop event marketing strategies to increase brand visibility and customer engagement. Event marketing managers are typically employed by event planning firms, corporations, and marketing agencies.

SEO Specialist: SEO specialists optimize a company’s online presence to improve its ranking on search engines like Google. They perform keyword research, develop SEO strategies, and track website performance to increase organic traffic. SEO specialists are employed by digital marketing agencies, tech firms, and e-commerce businesses.

Customer Relationship Manager (CRM): CRM managers focus on building and maintaining strong relationships with customers through personalized marketing campaigns and customer retention strategies. They use customer data to segment audiences, create targeted campaigns, and measure customer loyalty. CRM managers are typically employed in retail, telecommunications, and financial services.

Retail Marketing Manager: Retail marketing managers are responsible for developing and implementing marketing strategies to increase foot traffic and sales in retail stores. They oversee in-store promotions, loyalty programs, and digital marketing efforts that drive customer engagement and conversion. This role is commonly found in retail, fashion, and consumer goods industries.

E-commerce Marketing Manager: E-commerce marketing managers focus on driving online sales through digital marketing techniques such as SEO, SEM, and social media marketing. They manage online campaigns, track website analytics, and optimize the customer shopping experience. This career path is popular in e-commerce businesses, tech firms, and digital agencies.

Sales and Marketing Analyst: Sales and marketing analysts use data to assess the effectiveness of marketing campaigns and sales strategies. They provide insights on customer preferences, sales trends, and marketing ROI. This role often involves working for large corporations, marketing firms, or consulting companies.

Influencer Marketing Manager: Influencer marketing managers work with social media influencers to promote products, services, or brands. They build relationships with influencers, negotiate partnerships, and manage campaigns that utilize influencers’ reach to engage audiences and drive conversions.