B.S. in Marketing

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of  6.5 or 7.0 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 79 or higher.
• DET (Duolingo English Test): Minimum score of 100.

The University of Connecticut (UConn) offers a range of merit-based scholarships to support international students in their academic journey. These scholarships are designed to recognize exceptional academic achievements and leadership qualities.

Global Excellence Award: This scholarship is awarded to international students who have demonstrated outstanding academic performance and leadership both in and outside the classroom.

Global Distinction Award: Similar to the Global Excellence Award, this scholarship recognizes international students with exceptional academic records and leadership abilities.

Global Leader Award: This award honors international students who have shown exceptional academic achievement and leadership qualities. 

Graduates of the B.S. in Marketing program at the University of Connecticut (UConn) are well-prepared for a wide variety of dynamic career opportunities in the marketing and business world. With a comprehensive education in marketing strategy, consumer behavior, digital marketing, advertising, and market research, UConn students gain the skills necessary to thrive in a fast-paced, ever-evolving marketplace. UConn’s emphasis on hands-on learning experiences, industry engagement, and global perspectives equips students with the expertise to tackle real-world marketing challenges. 

Marketing Manager: Marketing managers are responsible for planning, developing, and executing marketing strategies to promote products, services, or brands. They analyze market trends, consumer behavior, and competitors to create effective campaigns and lead marketing teams. Marketing managers often work in various industries, including retail, technology, and consumer goods.

Brand Manager: Brand managers oversee the development and marketing of a specific brand or product line. They work to maintain the brand's image, ensure consistency across all marketing channels, and strategize new ways to grow brand recognition and sales. Brand managers typically work for large corporations or consumer goods companies.

Digital Marketing Specialist: Digital marketing specialists focus on online marketing strategies to promote products or services. This includes search engine optimization (SEO), social media marketing, email campaigns, content marketing, and pay-per-click (PPC) advertising. Digital marketing professionals often work in e-commerce, tech firms, and digital marketing agencies.

Advertising Account Executive: Advertising account executives work in advertising agencies to manage client accounts, develop marketing strategies, and execute advertising campaigns. They collaborate with creative teams, media buyers, and clients to create effective ad campaigns across multiple platforms such as television, print, digital, and social media.

Market Research Analyst: Market research analysts collect and analyze data to help businesses understand market trends, customer preferences, and competitive landscapes. They use surveys, focus groups, and other research methods to provide insights that guide marketing decisions. Market research analysts work for research firms, corporations, or government agencies.

Public Relations Specialist: Public relations (PR) specialists manage the public image of individuals, companies, or organizations. They write press releases, organize events, and work with media outlets to shape and maintain a positive reputation. PR specialists often work in PR agencies, corporate communication departments, or as independent consultants.

Social Media Manager: Social media managers are responsible for overseeing a company’s social media presence. They create content, engage with followers, analyze performance metrics, and develop social media marketing strategies to build brand awareness and drive customer engagement. This role is prevalent in industries such as retail, technology, and entertainment.

Content Marketing Manager: Content marketing managers oversee content creation, distribution, and strategy for a brand’s marketing efforts. They develop written, visual, and video content for websites, blogs, social media, and email campaigns to engage customers and drive traffic. Content marketing managers are commonly employed in digital marketing agencies, e-commerce, and tech companies.

E-commerce Manager: E-commerce managers are responsible for managing online sales channels and overseeing online stores or marketplaces. They analyze consumer behavior, track online sales, and optimize websites for user experience and sales conversion. E-commerce professionals work for companies with online retail platforms, including Amazon, Shopify, and independent e-commerce sites.

Sales Manager: Sales managers lead sales teams and develop strategies to drive revenue through direct and indirect sales channels. They manage relationships with clients, set sales targets, and monitor the performance of sales teams. Sales managers often work in industries such as pharmaceuticals, real estate, and technology.

Marketing Analyst: Marketing analysts analyze data from marketing campaigns, sales, and customer behavior to evaluate the effectiveness of marketing efforts. They identify trends and insights to help businesses optimize marketing strategies and improve ROI (Return on Investment). Marketing analysts often work in corporations, consulting firms, or marketing agencies.

Product Manager: Product managers oversee the lifecycle of a product, from development to marketing and sales. They work closely with cross-functional teams, including engineering, design, and marketing, to ensure that products meet customer needs and achieve business objectives. Product managers are essential in technology, consumer goods, and retail industries.

Retail Marketing Manager: Retail marketing managers create and implement marketing strategies to drive foot traffic, increase sales, and improve customer loyalty for retail stores or chains. They analyze shopping trends, consumer behavior, and competitive activity to design effective promotions and in-store experiences.

Event Marketing Manager: Event marketing managers plan and execute events such as conferences, trade shows, and product launches to promote a brand, product, or service. They handle event logistics, sponsorships, marketing outreach, and attendee engagement. Event marketing managers typically work for event agencies, corporations, or large nonprofits.

SEO Specialist: SEO specialists optimize a company’s online content to improve its search engine ranking. They analyze website traffic, conduct keyword research, and implement on-page and off-page SEO strategies. SEO specialists are in high demand in industries such as e-commerce, digital marketing, and media.

Customer Relationship Manager (CRM): CRM managers focus on maintaining and improving relationships with existing customers to ensure long-term loyalty and retention. They use customer data to develop personalized marketing strategies and manage loyalty programs. This role is key in industries like retail, technology, and telecommunications.

Media Buyer/Planner: Media buyers and planners determine where, when, and how advertising will be placed across different media platforms, including television, radio, print, and digital. They negotiate with media outlets, analyze audience data, and ensure that marketing budgets are spent efficiently.

Email Marketing Specialist: Email marketing specialists focus on creating, launching, and analyzing email campaigns to engage customers and drive conversions. They create segmented email lists, design campaigns, and track performance to improve future marketing efforts. This role is prevalent in e-commerce, retail, and service-based industries.