MSc Accounting, Accountability & Financial Management
The MSc in Accounting, Accountability & Financial Management at King’s Colleg...
MSc International Marketing
Strand, London
INTAKE: September
Program Overview
The MSc International Marketing program at King’s College London is designed for students looking to develop expertise in global marketing strategies, consumer behavior, and digital transformation. This program provides a comprehensive understanding of marketing principles with a strong emphasis on international business environments. Through a combination of theoretical knowledge and practical application, students gain the skills necessary to excel in multinational corporations, digital marketing agencies, and entrepreneurial ventures. The program is ideal for those who aspire to lead marketing campaigns, manage global brands, or drive business growth in international markets.
Curriculum: The MSc International Marketing curriculum covers essential topics that equip students with a deep understanding of global marketing dynamics. Core modules include international marketing strategy, consumer insights, brand management, digital and social media marketing, and market analytics. Students also have the flexibility to choose electives in areas such as sustainability marketing, luxury brand management, and emerging market strategies. The program culminates in a dissertation or a business consultancy project, where students apply their learning to real-world marketing challenges.
Research Focus: King’s College London emphasizes a strong research-driven approach in the MSc International Marketing program. Students engage with cutting-edge research on topics such as digital marketing trends, consumer psychology, big data analytics, and global advertising strategies. The program encourages collaboration with faculty members on research projects and case studies, allowing students to gain insights into the latest developments in marketing science and international business trends.
Industry Engagement: One of the key strengths of the MSc International Marketing program is its strong connections with industry leaders and global corporations. Students benefit from guest lectures, networking events, and collaborations with top marketing agencies and multinational companies. The program also offers internship opportunities, consultancy projects, and career development workshops, ensuring students gain valuable practical experience in the marketing field. King’s College London’s strategic location in London, a global business hub, further enhances students' access to industry partnerships and job prospects.
Global Perspective: The MSc International Marketing program at King’s College London prepares students for the global business landscape by focusing on international market trends, cross-cultural consumer behavior, and global branding strategies. The diverse student body and faculty create an international learning environment, fostering collaboration and cultural awareness. Additionally, study trips, exchange programs, and industry case studies provide students with firsthand exposure to international marketing challenges and opportunities.
Location
Strand, London
Score
IELTS 7
Tuition Fee
£ 35800
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 65% or equivalent.
English language proficiency:
- IELTS: A minimum overall score of 7.0 with no individual component below 6.5.
- TOEFL: A minimum overall score of 100.
- PTE Academic: A minimum overall score of 76.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
King’s College London is providing financial support to international students who demonstrate academic excellence and financial need. The university offers a variety of scholarships specifically designed to assist international students in covering tuition fees and living costs while studying in the United Kingdom. These scholarships help make higher education more accessible to students from diverse backgrounds and regions.
King’s College London International Postgraduate Scholarships: King’s College London offers a range of scholarships for international postgraduate students. These scholarships are available for students applying to specific master’s programs and are designed to recognize academic achievement and potential. The scholarships vary in value, with some covering partial tuition fees and others offering full financial support. International students who have a strong academic record and potential for research excellence are eligible for consideration.
Commonwealth Scholarships: King’s College London is part of the Commonwealth Scholarship Commission, which offers scholarships to students from Commonwealth countries. These scholarships cover tuition fees, airfare, and living expenses for international students pursuing postgraduate studies in the UK. They are awarded based on academic excellence and the potential to contribute to the development of the student's home country after completing their studies.
Chevening Scholarships: The Chevening Scholarship is a UK government-funded initiative that provides full financial support for postgraduate students from eligible countries. King’s College London is a participating university for Chevening Scholars, who are selected based on academic merit, leadership potential, and the ability to contribute to their communities. Chevening Scholarships cover tuition fees, travel costs, and a living stipend.
Dean’s Scholarships for International Students: Many departments at King’s College London offer Dean’s Scholarships for international students applying to specific programs. These scholarships are awarded based on academic merit and the student’s potential contribution to their field of study. They may provide partial or full funding for tuition fees and are typically available for high-achieving students who have an excellent academic record.
Country-Specific Scholarships: King’s College London offers country-specific scholarships for international students from specific regions or countries. These scholarships are designed to support students who demonstrate outstanding academic achievement and who are making a positive impact in their home country. Each scholarship may have its own eligibility criteria, including academic qualifications, nationality, and financial need.
Graduates of the MSc International Marketing program at King’s College London have access to a wide array of exciting career opportunities in the global marketing and business sectors. The program equips students with in-depth knowledge of international marketing strategies, consumer behavior, and digital marketing techniques, ensuring they are highly competitive in the international job market.
Global Brand Management: Graduates can pursue roles as brand managers or marketing strategists, leading the development and execution of global marketing campaigns for multinational brands.
Digital Marketing and E-commerce: With expertise in digital marketing, graduates can work in areas such as online advertising, social media marketing, content strategy, and e-commerce management.
Market Research and Consumer Insights: Many graduates find roles in market research, data analysis, and consumer behavior insights, helping organizations understand their customers and make data-driven marketing decisions.
International Marketing Consulting: Graduates can work as consultants for international companies, providing advice on global market entry strategies, international brand positioning, and cross-cultural marketing.
Public Relations and Corporate Communications: The program prepares students for roles in PR and communications, managing public relations strategies and branding for global organizations.
Advertising and Media Planning: Graduates can pursue careers in advertising agencies, managing creative campaigns, media buying, and strategic communications across global markets.
Entrepreneurship and Start-ups: Equipped with marketing expertise, some graduates venture into entrepreneurship, developing and promoting new products and services in international markets.
Sustainability and Ethical Marketing: As sustainability becomes a key focus for brands globally, graduates with an interest in ethical marketing can work on campaigns related to environmental responsibility and corporate social responsibility (CSR).
