MSc Accounting, Accountability & Financial Management
The MSc in Accounting, Accountability & Financial Management at King’s Colleg...
MSc Digital Marketing
Strand, London
INTAKE: September
Program Overview
The MSc Digital Marketing program at King’s College London is a cutting-edge course designed to equip students with the knowledge and skills needed to navigate the rapidly evolving digital marketing landscape. The program combines theoretical foundations with practical applications, covering key areas such as digital strategy, social media marketing, consumer analytics, and emerging technologies like artificial intelligence (AI) and machine learning in marketing. It prepares students for leadership roles in digital marketing, e-commerce, and brand management in both corporate and entrepreneurial settings.
Curriculum: The MSc Digital Marketing curriculum is structured to provide a comprehensive understanding of digital marketing tools, platforms, and strategies. Core modules include Digital Marketing Strategy, Social Media Marketing, Consumer Insights and Data Analytics, Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Content Marketing, and Mobile Marketing. The program also covers the ethical implications of digital marketing, user experience (UX) design, and digital branding. Students undertake a capstone project or dissertation, allowing them to apply their learning to real-world digital marketing challenges, conduct research, or develop digital marketing campaigns.
Research Focus: The MSc Digital Marketing program emphasizes data-driven decision-making, digital consumer behavior, and emerging trends in marketing technologies. Research at King’s College London in this field explores topics such as AI-driven personalization, neuromarketing, the impact of digital transformation on businesses, and the role of big data in shaping marketing strategies. Students are encouraged to engage in research projects that address current challenges in digital marketing, such as privacy concerns, online consumer psychology, and the influence of social media on purchasing behavior.
Industry Engagement: King’s College London has strong partnerships with leading companies, digital marketing agencies, and global brands, offering students numerous opportunities for internships, guest lectures, and hands-on projects. Industry experts frequently collaborate with students on case studies, ensuring they gain practical experience with real-world digital marketing campaigns. The program also includes networking events and career fairs where students can connect with potential employers in industries such as technology, fashion, finance, healthcare, and entertainment.
Global Perspective: The MSc Digital Marketing program at King’s College London provides a global outlook on digital marketing trends and international consumer behavior. Students engage with case studies from multinational corporations, international e-commerce businesses, and global digital campaigns. The university’s diverse student body further enriches the learning experience, fostering discussions on cross-cultural digital marketing strategies. Additionally, studying in London—one of the world’s leading business and tech hubs—offers students access to global job markets, networking opportunities, and exposure to innovative marketing practices.
Location
Strand, London
Score
IELTS 7
Tuition Fee
£ 35800
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 65% or equivalent.
English language proficiency:
- IELTS: A minimum overall score of 7.0 with no individual component below 6.5.
- TOEFL: A minimum overall score of 100.
- PTE Academic: A minimum overall score of 76.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
King’s College London is providing financial support to international students who demonstrate academic excellence and financial need. The university offers a variety of scholarships specifically designed to assist international students in covering tuition fees and living costs while studying in the United Kingdom. These scholarships help make higher education more accessible to students from diverse backgrounds and regions.
King’s College London International Postgraduate Scholarships: King’s College London offers a range of scholarships for international postgraduate students. These scholarships are available for students applying to specific master’s programs and are designed to recognize academic achievement and potential. The scholarships vary in value, with some covering partial tuition fees and others offering full financial support. International students who have a strong academic record and potential for research excellence are eligible for consideration.
Commonwealth Scholarships: King’s College London is part of the Commonwealth Scholarship Commission, which offers scholarships to students from Commonwealth countries. These scholarships cover tuition fees, airfare, and living expenses for international students pursuing postgraduate studies in the UK. They are awarded based on academic excellence and the potential to contribute to the development of the student's home country after completing their studies.
Chevening Scholarships: The Chevening Scholarship is a UK government-funded initiative that provides full financial support for postgraduate students from eligible countries. King’s College London is a participating university for Chevening Scholars, who are selected based on academic merit, leadership potential, and the ability to contribute to their communities. Chevening Scholarships cover tuition fees, travel costs, and a living stipend.
Dean’s Scholarships for International Students: Many departments at King’s College London offer Dean’s Scholarships for international students applying to specific programs. These scholarships are awarded based on academic merit and the student’s potential contribution to their field of study. They may provide partial or full funding for tuition fees and are typically available for high-achieving students who have an excellent academic record.
Country-Specific Scholarships: King’s College London offers country-specific scholarships for international students from specific regions or countries. These scholarships are designed to support students who demonstrate outstanding academic achievement and who are making a positive impact in their home country. Each scholarship may have its own eligibility criteria, including academic qualifications, nationality, and financial need.
Graduates of the MSc Digital Marketing program at King’s College London have access to a wide range of career opportunities across various industries, given the growing demand for digital marketing expertise. This program equips students with the skills necessary to lead innovative digital marketing strategies and campaigns.
Digital Marketing Manager: Graduates can lead digital marketing teams and manage multi-channel campaigns, optimizing the online presence of brands, organizations, and businesses.
Social Media Manager: With expertise in social media strategy, graduates can work in brand management, crafting and executing social media marketing strategies to engage audiences and drive conversions.
Content Strategist/Manager: Many graduates pursue roles as content strategists, focusing on creating compelling content that drives SEO, engages audiences, and builds brand identity.
SEO/SEM Specialist: Graduates with a deep understanding of search engine optimization (SEO) and search engine marketing (SEM) can pursue roles optimizing websites for search engines and managing PPC campaigns.
E-commerce Manager: The program’s focus on digital marketing strategies equips graduates for careers in e-commerce, including roles that oversee online sales channels, product listings, and online customer acquisition strategies.
Data Analyst/Data Scientist in Marketing: Graduates with an interest in data can pursue careers as digital marketing analysts, leveraging data analytics to drive decisions in advertising, content, and customer insights.
UX/UI Designer: With knowledge of digital marketing and user experience principles, graduates can work in UX/UI design, optimizing the usability and design of websites and applications.
Digital Advertising Consultant: Graduates can become consultants, advising brands and businesses on how to maximize their reach and ROI through paid digital advertising strategies across platforms like Google, Facebook, and LinkedIn.
Brand Manager: Using the skills gained in digital branding, graduates can take on brand management roles, overseeing the development and marketing of a brand in the digital space.
Entrepreneur/Startup Founder: The program’s emphasis on innovation and practical application allows graduates to pursue entrepreneurial ventures, starting their own digital marketing firms or businesses.
