MSc Accounting
The MSc Accounting at the University of Manchester, United Kingdom, is a specialized po...
MSc Digital Marketing
Manchester, England
INTAKE: Jan & Sept
Program Overview
The MSc Digital Marketing program at the University of Manchester is designed to equip students with the cutting-edge skills and knowledge necessary to excel in the rapidly evolving field of digital marketing. The program combines advanced marketing theories with practical digital strategies, preparing graduates to tackle the challenges of marketing in the digital age. With an emphasis on both creative and analytical thinking, students will learn how to leverage digital tools, data, and platforms to create successful marketing campaigns. This program is ideal for individuals aiming to pursue a career in digital marketing, media, or any business sector that requires strong digital marketing expertise.
Curriculum: The curriculum for the MSc Digital Marketing program is structured to provide a comprehensive understanding of digital marketing principles, strategies, and tools. Core modules cover key areas such as digital consumer behavior, digital brand management, content marketing, and digital marketing analytics. The program also incorporates specialized topics like social media marketing, mobile marketing, and search engine optimization (SEO). Students will gain practical experience through case studies, group projects, and the application of theoretical knowledge to real-world situations. Additionally, the program includes optional modules, allowing students to tailor their learning experience based on their career aspirations and interests in areas like e-commerce and digital advertising.
Research Focus: Research within the MSc Digital Marketing program at the University of Manchester is focused on the latest trends and developments in the digital marketing landscape. Students are encouraged to explore various aspects of digital marketing, including consumer engagement, digital advertising effectiveness, and the impact of emerging technologies such as artificial intelligence and data analytics on marketing strategies. The program places a strong emphasis on understanding the rapidly changing digital environment and the challenges faced by businesses in maintaining a competitive edge in the digital marketplace. Students also have the opportunity to undertake research projects that explore the intersection of digital marketing with other disciplines such as business strategy, communications, and innovation.
Industry Engagement: The MSc Digital Marketing program at the University of Manchester is designed with a strong industry focus. Students have the opportunity to engage with leading digital marketing professionals through guest lectures, industry workshops, and networking events. The program's strong links with global businesses and digital marketing agencies provide students with practical insights into the digital marketing landscape. Additionally, students are encouraged to gain hands-on experience through internships or collaborative projects with industry partners. This industry engagement ensures that students are not only exposed to the latest trends but also have the opportunity to apply their learning in real-world business environments, enhancing their employability and career prospects.
Global Perspective: The University of Manchester's MSc Digital Marketing program takes a global perspective, recognizing that digital marketing strategies vary across different cultural, economic, and technological contexts. The program prepares students to work in an increasingly globalized business world, where digital platforms and strategies are key to connecting with diverse consumer groups. Students will learn how to create and manage digital marketing campaigns that resonate with international audiences, while also addressing the unique challenges and opportunities that arise in different global markets. The program's global outlook is further supported by the university's strong international connections, with opportunities for students to collaborate with peers from around the world and gain a deeper understanding of global digital marketing practices.
Location
Manchester, England
Score
IELTS 7
Tuition Fee
£ 31500
Postgraduate Entry Requirements
Application fee: £60
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
English language proficiency:
- IELTS: A minimum overall score of 7.0 with no individual component below 6.5.
- TOEFL: A minimum overall score of 100.
- PTE Academic: A minimum overall score of 76.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
The University of Manchester offers a range of scholarships to support international students in funding their education and making their academic journey more accessible. These scholarships are designed to reward academic excellence, support students from diverse backgrounds, and help ease the financial challenges of studying abroad.
Global Futures Scholarship: The Global Futures Scholarship is a prestigious award for international students who demonstrate academic excellence and potential. This scholarship offers a £5,000 contribution towards tuition fees, providing financial assistance for undergraduate and postgraduate students. This scholarship is open to students from specific countries and disciplines, so it is essential to check eligibility criteria and deadlines.
Manchester Master’s Bursary: The Manchester Master’s Bursary is a financial aid program aimed at helping postgraduate students who come from lower-income backgrounds. This bursary offers support for UK, EU, and international students who wish to pursue a master’s degree at the university. The bursary can cover a significant portion of tuition fees and is awarded based on financial need.
Subject-Specific Scholarships: Many departments at the University of Manchester offer subject-specific scholarships for students enrolling in their programs. For example, students applying for programs in engineering, business, life sciences, and the arts may be eligible for additional funding based on academic performance and their future potential. These scholarships are often offered to high-achieving students who demonstrate exceptional skills and dedication to their field of study.
Chevening Scholarships: The Chevening Scholarship is a fully-funded award provided by the UK government, open to outstanding international students from over 160 countries. The scholarship covers tuition fees, living costs, travel expenses, and other related costs. The University of Manchester is a proud participant in this global program and welcomes applications from students wishing to pursue a master's degree in a variety of disciplines.
Commonwealth Scholarships: The Commonwealth Scholarship Commission offers fully funded scholarships for international students from Commonwealth countries. These scholarships support students pursuing postgraduate studies in fields such as engineering, health sciences, and education. They cover the full cost of tuition fees, travel, and living expenses during the duration of the program.
Regional Scholarships: The university also offers regional scholarships for students from specific countries or regions, including Asia, Africa, Europe, and the Americas. These scholarships are designed to make studying at the University of Manchester more accessible to students from these regions and offer both partial and full financial support depending on the scholarship type.
Graduates of the MSc Digital Marketing program from the University of Manchester are well-positioned to pursue a range of dynamic and rewarding careers in the digital marketing sector. The program equips students with a deep understanding of digital strategies and tools, allowing them to adapt to the ever-evolving digital landscape. With expertise in social media, SEO, digital advertising, content marketing, and data analytics, graduates can confidently step into roles that require both creativity and analytical thinking.
Digital Marketing Manager: Overseeing digital marketing campaigns across multiple platforms, driving traffic, increasing online visibility, and optimizing conversion rates for companies of all sizes.
Social Media Manager: Managing social media accounts and creating content strategies to engage audiences, enhance brand awareness, and drive consumer engagement on platforms like Facebook, Instagram, Twitter, and LinkedIn.
SEO Specialist: Focusing on improving a website’s search engine rankings by optimizing content, conducting keyword research, and developing effective on-page and off-page SEO strategies to increase organic traffic.
Content Marketing Manager: Developing and executing content strategies, creating high-quality written and visual content, and ensuring consistency across digital platforms to engage audiences and drive conversions.
PPC (Pay-Per-Click) Manager: Managing paid advertising campaigns on platforms like Google Ads, Facebook Ads, and other search engines to drive targeted traffic, monitor budgets, and maximize ROI.
Email Marketing Specialist: Designing and executing email marketing campaigns to nurture leads, retain customers, and drive sales, using data to personalize and optimize email content for better results.
E-commerce Manager: Leading digital sales strategies for online retail businesses, optimizing user experience, managing product listings, and driving growth through digital marketing techniques.
Digital Analytics Specialist: Using tools like Google Analytics and other marketing data platforms to analyze customer behavior, track campaign performance, and generate actionable insights for marketing optimization.
Brand Manager (Digital): Developing and executing strategies to strengthen the online presence and reputation of a brand, using digital tools and platforms to build brand loyalty and recognition.
Influencer Marketing Specialist: Collaborating with influencers and digital creators to develop partnerships and create campaigns that promote products or services to a wider audience, especially on social media platforms.
Digital Marketing Consultant: Advising companies on how to enhance their digital marketing strategies, improve customer engagement, and maximize their online reach to achieve business objectives.
Data Analyst (Digital Marketing): Analyzing digital marketing data to uncover trends, consumer preferences, and campaign effectiveness, helping businesses make data-driven decisions that improve their marketing performance.
