MSc Accounting
The MSc Accounting at the University of Manchester, United Kingdom, is a specialized po...
MSc International Fashion Marketing
Manchester, England
INTAKE: Jan & Sept
Program Overview
The MSc International Fashion Marketing at the University of Manchester is an advanced postgraduate program designed to equip students with a comprehensive understanding of the global fashion marketing landscape. This program combines theoretical insights with practical applications, preparing students to take on leadership roles in the rapidly evolving fashion industry. The course covers critical areas such as digital marketing, branding, consumer behavior, and strategic marketing in a global context. Students will develop the skills necessary to innovate in the fashion sector and drive the marketing strategies of leading fashion brands.
Curriculum: The curriculum for the MSc International Fashion Marketing program is designed to provide students with both foundational and advanced knowledge in fashion marketing. Core modules often include subjects like Fashion Marketing Strategy, Consumer Behavior in Fashion, Global Branding, Digital Marketing in Fashion, and Strategic Fashion Management. These modules ensure that students have a solid understanding of marketing principles, while also focusing on the specific challenges and opportunities within the fashion industry. Additionally, students can choose electives that allow them to explore particular areas of interest, such as luxury fashion marketing, sustainability, or social media marketing. The program also integrates case studies, live projects, and industry-based learning, providing students with hands-on experience.
Research Focus: At the University of Manchester, the MSc International Fashion Marketing program benefits from a strong research-driven approach. Students are exposed to cutting-edge research on various aspects of fashion marketing, including branding, consumer trends, retail strategies, and the impact of digital technologies on fashion businesses. The program encourages students to engage with contemporary research, providing them with an opportunity to explore the challenges faced by the fashion industry and develop innovative marketing solutions. Key research themes include the influence of social media on fashion marketing, sustainable marketing practices in fashion, and the impact of e-commerce on traditional retail strategies.
Industry Engagement: Industry engagement plays a significant role in the MSc International Fashion Marketing program. The University of Manchester has strong connections with leading fashion brands, retailers, and marketing professionals, offering students numerous opportunities to collaborate with industry experts. Students have access to guest lectures, workshops, and networking events, where they can learn directly from top professionals in the field. Additionally, the program often features live projects and internships with fashion companies, allowing students to work on real-world marketing campaigns and gain valuable experience. This direct exposure to the fashion industry ensures that students are well-prepared for the competitive job market upon graduation.
Global Perspective: The MSc International Fashion Marketing program adopts a global perspective, ensuring that students understand the complexities of marketing fashion brands in diverse international markets. The program explores how cultural, economic, and legal differences impact fashion marketing strategies and consumer behavior. Students will gain insights into global trends, international supply chains, and the challenges of entering new markets. The program’s focus on global fashion retailing and international consumer behavior equips graduates to develop effective marketing strategies that cater to a wide variety of consumer groups across the world. Additionally, the diverse student body and international faculty members bring a range of perspectives, enriching the overall learning experience.
Location
Manchester, England
Score
IELTS 7
Tuition Fee
£ 35000
Postgraduate Entry Requirements
Application fee: £60
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
English language proficiency:
- IELTS: A minimum overall score of 7.0 with no individual component below 6.5.
- TOEFL: A minimum overall score of 100.
- PTE Academic: A minimum overall score of 76.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
The University of Manchester offers a range of scholarships to support international students in funding their education and making their academic journey more accessible. These scholarships are designed to reward academic excellence, support students from diverse backgrounds, and help ease the financial challenges of studying abroad.
Global Futures Scholarship: The Global Futures Scholarship is a prestigious award for international students who demonstrate academic excellence and potential. This scholarship offers a £5,000 contribution towards tuition fees, providing financial assistance for undergraduate and postgraduate students. This scholarship is open to students from specific countries and disciplines, so it is essential to check eligibility criteria and deadlines.
Manchester Master’s Bursary: The Manchester Master’s Bursary is a financial aid program aimed at helping postgraduate students who come from lower-income backgrounds. This bursary offers support for UK, EU, and international students who wish to pursue a master’s degree at the university. The bursary can cover a significant portion of tuition fees and is awarded based on financial need.
Subject-Specific Scholarships: Many departments at the University of Manchester offer subject-specific scholarships for students enrolling in their programs. For example, students applying for programs in engineering, business, life sciences, and the arts may be eligible for additional funding based on academic performance and their future potential. These scholarships are often offered to high-achieving students who demonstrate exceptional skills and dedication to their field of study.
Chevening Scholarships: The Chevening Scholarship is a fully-funded award provided by the UK government, open to outstanding international students from over 160 countries. The scholarship covers tuition fees, living costs, travel expenses, and other related costs. The University of Manchester is a proud participant in this global program and welcomes applications from students wishing to pursue a master's degree in a variety of disciplines.
Commonwealth Scholarships: The Commonwealth Scholarship Commission offers fully funded scholarships for international students from Commonwealth countries. These scholarships support students pursuing postgraduate studies in fields such as engineering, health sciences, and education. They cover the full cost of tuition fees, travel, and living expenses during the duration of the program.
Regional Scholarships: The university also offers regional scholarships for students from specific countries or regions, including Asia, Africa, Europe, and the Americas. These scholarships are designed to make studying at the University of Manchester more accessible to students from these regions and offer both partial and full financial support depending on the scholarship type.
Graduating from the MSc International Fashion Marketing program at the University of Manchester opens up a wide array of career opportunities within the global fashion industry. The program equips students with a robust set of marketing skills, specialized knowledge of fashion, and the ability to analyze consumer behavior, enabling them to pursue various roles across the fashion, retail, and marketing sectors.
Fashion Marketing Manager: Graduates can take on the role of a fashion marketing manager, where they will be responsible for developing and executing marketing strategies for fashion brands. This includes planning campaigns, overseeing product launches, managing marketing budgets, and enhancing brand visibility across various platforms, including digital, social media, and traditional advertising.
Brand Manager: A key role in the fashion industry, brand managers work to maintain and elevate the brand’s identity, positioning, and messaging. Graduates with a specialization in international fashion marketing can manage the development of a brand’s story and ensure it resonates with target audiences across different international markets.
Digital Marketing Specialist: As digital marketing continues to grow in importance, graduates can pursue roles as digital marketing specialists. This includes managing online marketing campaigns, working on search engine optimization (SEO), social media marketing, and content creation to increase brand awareness and engage with global audiences in the fashion industry.
Fashion PR Manager: Public relations (PR) professionals in fashion play a crucial role in shaping the public image of fashion brands. Graduates may find roles in media relations, organizing press events, managing influencer collaborations, and developing communications strategies that support the brand’s marketing objectives in the fashion sector.
E-commerce Manager: With the rise of online shopping, e-commerce managers are vital to the success of fashion retailers. Graduates can oversee online sales platforms, optimize user experiences, develop digital marketing strategies, and manage inventory and logistics for fashion products sold through e-commerce channels.
Consumer Behavior Analyst: Graduates of the program can take on roles as consumer behavior analysts, using data to understand trends, preferences, and shopping patterns. By analyzing consumer purchasing behavior, these professionals help fashion brands tailor their marketing strategies and product offerings to meet the demands of different markets.
Fashion Buyer: A role crucial to fashion retail, fashion buyers select and purchase clothing and accessories for stores or brands. Graduates can use their knowledge of fashion trends, consumer behavior, and international markets to negotiate with suppliers, forecast demand, and curate product assortments that align with brand strategies.
Retail Merchandiser: Graduates with a focus on fashion retail can work as retail merchandisers, responsible for planning product displays, ensuring optimal stock levels, and designing layouts that enhance the consumer shopping experience. This role involves analyzing sales data to determine which products are performing well and adjusting displays accordingly.
Fashion Consultant: Fashion consultants offer advice to brands and retailers on marketing strategies, product offerings, and customer engagement tactics. Graduates can provide expert insights to help businesses improve their marketing practices, expand into new markets, or enhance their overall brand positioning in the competitive fashion industry.
Sustainability Manager in Fashion: As sustainability becomes increasingly important in the fashion industry, graduates can pursue careers as sustainability managers. These professionals are responsible for ensuring that fashion companies adopt environmentally-friendly practices, including ethical sourcing, reducing waste, and promoting sustainable fashion production processes.
Fashion Entrepreneur: For those with an entrepreneurial spirit, starting a fashion business is a viable option. Graduates may choose to launch their own fashion brands, online stores, or digital marketing agencies, using their skills in fashion marketing to create innovative products and attract global customers.
Global Marketing Strategist: A global marketing strategist develops and implements marketing strategies tailored to international markets. Graduates can work with fashion brands to expand into new regions, analyzing market conditions and consumer preferences to design marketing campaigns that resonate across different cultures and geographies.
Social Media Manager: With the growing influence of social media in fashion marketing, graduates can work as social media managers for fashion brands. They will develop and execute social media campaigns, create engaging content, and manage relationships with influencers and fashion communities to build brand loyalty and drive sales.
Fashion Event Coordinator: Graduates may choose to coordinate fashion events, including product launches, runway shows, and trade exhibitions. This role involves planning, managing logistics, coordinating with vendors, and ensuring that events align with the brand’s marketing goals.
