MSc Accounting
The MSc Accounting at the University of Manchester, United Kingdom, is a specialized po...
MSc Marketing
Manchester, England
INTAKE: Jan & Sept
Program Overview
The MSc Marketing at the University of Manchester offers students the opportunity to develop advanced knowledge and practical skills in the marketing field. This program is designed for those who aspire to pursue a career in marketing and provides an in-depth understanding of key marketing strategies, consumer behavior, and digital marketing trends. The course combines both theoretical foundations and practical insights, enabling graduates to meet the evolving demands of the global marketing industry.
Curriculum: The curriculum of the MSc Marketing program is comprehensive and offers a balanced approach between traditional marketing concepts and modern innovations in the field. It covers topics such as strategic marketing management, consumer psychology, brand management, digital marketing, and marketing analytics. Students will also explore global marketing strategies and their application in real-world settings. The program features a combination of core modules, electives, and a final dissertation project, offering flexibility in choosing areas of interest.
Research Focus: The research focus of the MSc Marketing program at the University of Manchester is deeply embedded in contemporary marketing practices. Faculty members are engaged in cutting-edge research related to consumer behavior, marketing ethics, digital transformation, and social media marketing. This research ensures that students have access to the latest developments in the marketing field, preparing them for roles in academic or professional marketing environments. Students are encouraged to engage in research activities and contribute to ongoing studies, enhancing their analytical and problem-solving abilities.
Industry Engagement: The MSc Marketing program emphasizes industry engagement through partnerships with global marketing firms, agencies, and organizations. This collaboration provides students with the opportunity to work on live projects, internships, and placements with leading brands. Regular guest lectures, seminars, and workshops are conducted by industry professionals, giving students valuable insights into current trends, challenges, and practices in the marketing industry. This industry-focused approach ensures that graduates are equipped with the practical skills and network necessary to succeed in a competitive job market.
Global Perspective: The University of Manchester’s MSc Marketing program offers a global perspective, preparing students for marketing roles in an increasingly interconnected world. The curriculum incorporates international case studies, global marketing strategies, and insights into emerging markets. Students will engage in cross-cultural learning, enabling them to understand marketing in diverse regions and adapt strategies to different market conditions. The program’s global approach helps students develop a versatile skill set that can be applied in various international contexts.
Location
Manchester, England
Score
IELTS 7
Tuition Fee
£ 31500
Postgraduate Entry Requirements
Application fee: £60
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
English language proficiency:
- IELTS: A minimum overall score of 7.0 with no individual component below 6.5.
- TOEFL: A minimum overall score of 100.
- PTE Academic: A minimum overall score of 76.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
The University of Manchester offers a range of scholarships to support international students in funding their education and making their academic journey more accessible. These scholarships are designed to reward academic excellence, support students from diverse backgrounds, and help ease the financial challenges of studying abroad.
Global Futures Scholarship: The Global Futures Scholarship is a prestigious award for international students who demonstrate academic excellence and potential. This scholarship offers a £5,000 contribution towards tuition fees, providing financial assistance for undergraduate and postgraduate students. This scholarship is open to students from specific countries and disciplines, so it is essential to check eligibility criteria and deadlines.
Manchester Master’s Bursary: The Manchester Master’s Bursary is a financial aid program aimed at helping postgraduate students who come from lower-income backgrounds. This bursary offers support for UK, EU, and international students who wish to pursue a master’s degree at the university. The bursary can cover a significant portion of tuition fees and is awarded based on financial need.
Subject-Specific Scholarships: Many departments at the University of Manchester offer subject-specific scholarships for students enrolling in their programs. For example, students applying for programs in engineering, business, life sciences, and the arts may be eligible for additional funding based on academic performance and their future potential. These scholarships are often offered to high-achieving students who demonstrate exceptional skills and dedication to their field of study.
Chevening Scholarships: The Chevening Scholarship is a fully-funded award provided by the UK government, open to outstanding international students from over 160 countries. The scholarship covers tuition fees, living costs, travel expenses, and other related costs. The University of Manchester is a proud participant in this global program and welcomes applications from students wishing to pursue a master's degree in a variety of disciplines.
Commonwealth Scholarships: The Commonwealth Scholarship Commission offers fully funded scholarships for international students from Commonwealth countries. These scholarships support students pursuing postgraduate studies in fields such as engineering, health sciences, and education. They cover the full cost of tuition fees, travel, and living expenses during the duration of the program.
Regional Scholarships: The university also offers regional scholarships for students from specific countries or regions, including Asia, Africa, Europe, and the Americas. These scholarships are designed to make studying at the University of Manchester more accessible to students from these regions and offer both partial and full financial support depending on the scholarship type.
Graduates of the MSc Marketing program at the University of Manchester are well-equipped to pursue a wide range of career opportunities within the dynamic field of marketing. The program provides comprehensive knowledge in both traditional and digital marketing strategies, opening doors to various roles across industries.
Marketing Manager: Responsible for developing and executing marketing strategies to promote products or services, marketing managers often work in diverse sectors such as retail, finance, or technology.
Brand Manager: A brand manager oversees a company’s brand strategy, ensuring its consistency and growth in the market. This role involves managing advertising, marketing campaigns, and product positioning.
Digital Marketing Specialist: With the growing importance of online presence, digital marketing specialists focus on promoting brands through digital channels, including SEO, social media, and online advertising.
Market Research Analyst: Market research analysts collect and analyze data to help companies make informed decisions about their products, services, and marketing strategies.
Advertising Executive: Advertising executives create and manage advertising campaigns across various platforms, aiming to increase brand awareness and drive sales.
Content Strategist: Content strategists plan, create, and oversee content across multiple digital platforms, ensuring it aligns with the company’s marketing objectives and engages target audiences.
Social Media Manager: Managing a company’s social media presence is crucial for maintaining engagement with customers. Social media managers create content, interact with followers, and analyze social media trends.
Public Relations Specialist: PR specialists focus on shaping a company’s public image and managing communication between the organization and its stakeholders, including customers, investors, and the media.
